Comments on: Writing For Your Buyers – From a Trusted Expert Perspective http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/ Making Money Online Blogging by Milking the Internet! Wed, 17 Feb 2010 18:07:21 +0000 http://wordpress.org/?v=abc hourly 1 By: Miss Edie http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/#comment-31261 Miss Edie Mon, 13 Jul 2009 00:37:53 +0000 http://www.johncow.com/?p=3107#comment-31261 Nice points here. I'm learning a lot from you all. I'm just starting out. =) Nice points here.

I’m learning a lot from you all.

I’m just starting out. =)

]]> By: Jeff Baas http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/#comment-31238 Jeff Baas Fri, 10 Jul 2009 21:11:08 +0000 http://www.johncow.com/?p=3107#comment-31238 The longer I'm in business, the more sensitive I become to the need to encourage potential customers to speak up so I can listen to them. It's too easy -- even when I'm trying to focus on solutions for them -- to slip into ivory tower mode and start proclaiming what I THINK will be a solution to their problems. And it may very well be a very good solution -- for some people. But if I'm not talking to those specific people who are looking for what I provide, I'm wasting my time and theirs. Unfortunately, slipping into ivory tower mode trains my people to sit back and be quiet. By being too sure of what they need, I train them not to tell me. And I miss providing what they really do need. More and more, I'm trying to focus not only on what I think is in it for them, but to think of ways to encourage them to keep their side of the conversation alive so I can know for sure what they feel is in it for them. The longer I’m in business, the more sensitive I become to the need to encourage potential customers to speak up so I can listen to them. It’s too easy — even when I’m trying to focus on solutions for them — to slip into ivory tower mode and start proclaiming what I THINK will be a solution to their problems.

And it may very well be a very good solution — for some people. But if I’m not talking to those specific people who are looking for what I provide, I’m wasting my time and theirs.

Unfortunately, slipping into ivory tower mode trains my people to sit back and be quiet. By being too sure of what they need, I train them not to tell me. And I miss providing what they really do need.

More and more, I’m trying to focus not only on what I think is in it for them, but to think of ways to encourage them to keep their side of the conversation alive so I can know for sure what they feel is in it for them.

]]> By: Valerie Davis http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/#comment-31234 Valerie Davis Fri, 10 Jul 2009 18:15:46 +0000 http://www.johncow.com/?p=3107#comment-31234 This is the most difficult part of marketing, and the one I struggle with. The benefits of what I have seem so obvious that it can be hard to put myself in someone else's place and explain without hype. Well, I just need more practice! Thanks for the reminder. This is the most difficult part of marketing, and the one I struggle with. The benefits of what I have seem so obvious that it can be hard to put myself in someone else’s place and explain without hype.

Well, I just need more practice! Thanks for the reminder.

]]> By: Elridge http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/#comment-31233 Elridge Fri, 10 Jul 2009 17:07:01 +0000 http://www.johncow.com/?p=3107#comment-31233 For me, providing relevant content is a challenge (as I am sure it is for many readers). Articles are one form of content, but in this vast internet universe, the real challenge is finding the right 'unique' audience to cater to and then trying to give them what they want. Any ideas? For me, providing relevant content is a challenge (as I am sure it is for many readers). Articles are one form of content, but in this vast internet universe, the real challenge is finding the right ‘unique’ audience to cater to and then trying to give them what they want. Any ideas?

]]> By: Las Vegas SEO http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/#comment-31232 Las Vegas SEO Fri, 10 Jul 2009 16:59:23 +0000 http://www.johncow.com/?p=3107#comment-31232 This has to be the most difficult part of marketing on the internet or anywhere for that matter. I just can't seem to get it with my limited vocabulary and lack of time. I try to hire but it's fruitless, everyone is out for there own interest I believe and only want to finish what they are writing no matter if it sells or not. This has to be the most difficult part of marketing on the internet or anywhere for that matter. I just can’t seem to get it with my limited vocabulary and lack of time. I try to hire but it’s fruitless, everyone is out for there own interest I believe and only want to finish what they are writing no matter if it sells or not.

]]> By: EH http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/#comment-31230 EH Fri, 10 Jul 2009 16:29:11 +0000 http://www.johncow.com/?p=3107#comment-31230 I totally agree with Jason on this matter. Focus on providing solutions for the customer. This has been my main focus and it has by far been one of the most effective ways to build a strong relationship with my customers. E.Hong I totally agree with Jason on this matter. Focus on providing solutions for the customer.

This has been my main focus and it has by far been one of the most effective ways to build a strong relationship with my customers.

E.Hong

]]> By: karsten H. http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/#comment-31222 karsten H. Fri, 10 Jul 2009 01:09:01 +0000 http://www.johncow.com/?p=3107#comment-31222 Your absolutely right Jason. People that are selling products MUST inderstand that they have to think about what the reader is percieving through their published content. They have to be able to see thorugh the readre's eyes if they want to be successfull. Your absolutely right Jason. People that are selling products MUST inderstand that they have to think about what the reader is percieving through their published content. They have to be able to see thorugh the readre’s eyes if they want to be successfull.

]]> By: Igor Kheifets http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/#comment-31221 Igor Kheifets Thu, 09 Jul 2009 21:12:16 +0000 http://www.johncow.com/?p=3107#comment-31221 This is the basics of Copywriting. Focus on what your customer wants, needs and desires before typing a word. Igor This is the basics of Copywriting.

Focus on what your customer wants, needs and desires before typing a word.

Igor

]]> By: Van Leasing http://www.johncow.com/writing-for-your-buyers-%e2%80%93-from-a-trusted-expert-perspective/#comment-31218 Van Leasing Thu, 09 Jul 2009 18:35:41 +0000 http://www.johncow.com/?p=3107#comment-31218 I have been writing business plans for almost 3 years now, read numerous books and articles. I just loved the writing style of the author. Specially when he says "Your buyers want to know what specific problems you can solve for them, and they want proof that it works" this sentence is superb and defines the complete marketing concepts modern and traditional. Just amazing I have been writing business plans for almost 3 years now, read numerous books and articles.

I just loved the writing style of the author. Specially when he says

“Your buyers want to know what specific problems you can solve for them, and they want proof that it works”

this sentence is superb and defines the complete marketing concepts modern and traditional.

Just amazing

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