Viral Marketing – How Can You Use It?
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This is a continuation on my posts about the tools you can use to brand your self as a Trusted Expert.
One of the coolest things about the web is when a simple thing becomes a phenomenon; somebody creates something, and people start to share it with each other, and it reaches mass impact, and soon, millions of people have viewed this video/cartoon/story and many times it also makes its way into traditional media.
Not sure what exactly constitutes a viral explosion?
Think the Star Wars guy, the Beyonce dance, the kid all doped up after the dentist, and two of the first and most famous examples, the Diet Coke/Mentos and the dancing baby, which eventually made its way onto Ally McBeal as a plot point. When something truly goes viral, the publicity that it garners for the products involved is astounding. It can take a previously unknown product and propel it to the forefront.
The challenge in viral marketing is trying to make it happen. The most successful viral campaigns did not set out to garner publicity for a marketing purpose; they were just put out there to be entertaining or interesting, which is why they succeeded. One of the hardest things to do is to try and make a viral campaign work.
There are companies that claim to specialize in creating viral campaigns, but they are an educated guess, at most. Most agency-driven viral campaigns, are obvious that they are advertising campaigns with a purpose of promoting the products, and while they may attract some attention, most don’t go truly viral.
A huge amount of luck is involved in a true viral campaign. You can, however, monitor the blogs, podcasts, and forums for a viral eruption. A piece of news, properly delivered to its target market, can go viral.
The crux of viral marketing is that other people are telling your story for you, and sharing and promoting it to others. While you may not reach the level of the dancing baby or the Mentos video, you can still achieve results within your niche and a higher level of publicity with a moderately successful viral campaign.
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Yeah, it’s a big ask, but terrifying and elating all at once when it happens. I did a few interviews with guys who’ve run successful viral campaigns over at http://needmoney.com , you might want to check them out.
hi jason johncow,ok i found you here this is good, i try so hard to find to make money o this computer, and, i am eager, to get of the truckig roads, because of the total idiots, that crete danger, for everyone around them, i need some help, ive tried networkmarketing etc, sales, etc, now im trying car sales, too,.thepeople are just a bunch of idiots on the roads or what??.thankyou, for your time , my phone no in toronto area in 905 670 2146, leave a no.
This is a good ideas to get more traffic to my blog. Viral marketing is useful to try. Thanks John
wayan tulus
Viral marketing works for bloggers who have so much patience. It pays off when you get to focus on it!
I agree that you can’t create a truly viral campaign. It’s more luck than anything else.
So how can you use the power of viral? Well, the best way of tilting the ods in your favour is creating a lot of campaigns, lots of video and such.
You never know which one will go viral, but you’re giving more videos a shot. Treat it like a portfolio – you never really know what will work, but having multiple options out there will increase your overall chances of success by tenfold.
And most important – have fun! It seems that most virals are entertaining to watch
–Gil
http://www.gilscorner.com
Viral Marketing is the tool for bloggers.But it takes lot of time to get popularity.