Twitter Vs RSS

Written by John Cow on April 20th, 2008

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So here’s an interesting concept: Is Twitter more effective than RSS subscribers for your branding? We believe the answer is yes. Twitter is a quick and easy ‘hack’ to get your name out there. While you still get your opinion through to people, it doesn’t require the reader to go through a ton of posts on your blog, it’ll only take them 2 seconds to read your 140 characters on a twitter notification. Twitter is instant delivery and very dynamic. All you need to do is make sure that your short twitter blurb is catchy enough for someone to go and read your post, same as it is with the headlines of your blog posts. Ever messed up a headline, published your post, only to have to go into feedburner and resync your feed, hoping nobody has pulled the feed yet so they won’t notice your crappy headline? With Twitter you can instantly retweet yourself with a better line without any hassle.

twitter logo

Following someone on twitter is very simple, you click follow and you’re done, while with RSS you often have to go through 2 or 3 more steps, like picking your reader of choice, confirming your subscription, verification etc. Like we said, its way more dynamic. Our twitter client of choice would be Twhirl, it works on everything, running on Adobe’s AIR platform, and it is constantly getting improved with new features.

The following doesn’t really have an relevance to the comparison of Twitter Vs RSS, but it show that Twitter is definitely something you should be using as a tool to market yourself in the blogosphere.
Using Twitter the right way will generate some great traffic to your site. Here’s an example: Jason Calacanis has a huge following on twitter (no idea why, he seems to have a 99:1 Mahalo spam:interesting stuff ratio) and whenever he links somewhere, there are 20,000 potential new visitors involved. BeBizzy posted about Calacanis and the power of Twitter, Jason then picked up on it (probably has Google Alerts on his name, hi Jason!) and sent out one twitter message, linking back to the article. We went right in and left a first comment. We instantly received 40 visitors from BeBizzy, so we’re pretty sure BeBizzy must have received at least 400 visitors in a matter of minutes.

Twitter has gone mainstream, and not having a twitter account these days is like not having an email address! You can follow us at http://www.twitter.com/johncow, and for the latest updates, check our sidebar widget. We use twitter to announce stuff like when we’re going on live video stream again and such, so you can schedule your lunch breaks around our broadcasting time :twisted:

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13 Comments »

Comment by Jason
2008-04-20 14:56:29

I still don’t get the point of Twitter, warming to it though, slowly. :twisted:

BTW when is the next Ustream show? :razz:

 
Comment by MouthyGirl
2008-04-20 15:02:16

Wow, those are some high expectations there….are minions now? :lol:

MouthyGirl’s last blog post..Out Damn Spot!

 
Comment by Jim
2008-04-20 16:02:18

This is an interesting idea. I think that RSS is a better gauge of your success, because you can basically impose your will on other Twitter users and it is endlessly easier to pick up followers than it is RSS subscribers.

But on the other hand, Twitter is a lot more practical than RSS and people do get a better sense about who you are, as you mentioned.

Jim’s last blog post..Sunday Links & Outrageous Blog Contest Update

 
Comment by Troy Duncan
2008-04-20 17:39:01

I haven’t started twittering yet but I signed up for an account this morning. I’m not sure what to expect because it’s hard to wade through the hype.

Troy Duncan’s last blog post..Avoid These 10 Keyword Sniping Mishaps

 
Comment by Wade
2008-04-20 19:45:02

I set up an account on twitter, but I haven’t done anything with it. This post reminded me of it, and I am off to touch it up. Thank you!

Shudogg Dot Com - Make Money Online Blogging

Wade’s last blog post..Extra bump in traffic

 
Comment by John Cow
2008-04-20 20:44:45

Just setup your account, there’s tons of interesting stuff being tweeted by the right people :)

 
Comment by José
2008-04-20 21:06:56

moooOO :roll:

I’ve read about Tweeter a while ago but haven’t paid much attentionto it.

There’s so much social stuff around the net.

But I think I’ll give it a look. I really need to have more visitors.

Kind regards,

José

 
Comment by Zedomax Subscribed to comments via email
2008-04-21 02:31:02

Hey Cow,

Add me too, I just started “following” u on twitter…

I am trying to filter all these “spam” twitter in the meanwhile… i hope u don’ sell your blog though..

Zedomax’s last blog post..DIY Wordpress HACK - How to import Ultimate Tag Warrior Tags if you keep getting errors!

 
Comment by BeBizzy
2008-04-21 13:11:26

You are pretty accurate, but actually a bit low on the traffic estimates from Jason’s push. I’m actually suprised that the server hosting my website didn’t crash, but it held up well. Jason’s minions are very dedicated and will go anywhere he asks at a moment’s notice, which is actually the heart of my post. http://www.twitter.com/bebizzy

BeBizzy’s last blog post..BeBizzy List : Top 5 Email Subjects in My Junk Filter Today

 
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