The Udder Truth about Gaining Blog Traffic

Written by Jason Boom on January 22nd, 2008

Making Mooney online can be troublesome when our blog resides in a far off pasture where no one can see it. If you are like me, then starting a new blog means a lot of man (or cow) hours refining the design, networking with other site owners, and writing content. But how exactly should we go about gaining reader traffic? We can join the latest blog network and hope to become famous overnight, or we can create content that sparks an interest in a wide audience. Here is one secret to increasing blog traffic.

Tell the udder truth.

 What does this mean, exactly? This may mean we completely disagree with the current posting meme in the blogging world. This may mean we see a money making opportunity where others see a scam, and we say so on our blogs. This may mean we scream like feral animals in our blog posts about the blog network others are swooning over. This may mean we moan and complain throughout the blogosphere and direct people to our posts on the subject.

Why do we do this? Controversy breeds traffic.

What topics do we love to read? Does the same trite content from one blog somehow trump the same trite content of another? What about when we surf from blog to blog and see everyone glad-handing the same service, software, new blogging network, etc? Doesn’t it get old? Give them the teet, herd. The teet. Let them know the udder truth. It may not be easy, but we will learn and grow a community from our own fearlessness.

What if they hate us, you ask? Well, we have thick hide. We can communicate and defend our hatred of whatever might need exposed. Take a look at The Cow’s post on the Entrecard system. He stomped down on the heart of the Entrecard discussion, and look how many comments came of it. 126. That’s 126 compared to the average twenty to thirty on other topics.

Take a look at everything in the blogosphere. Use a critical eye and expose the udder truth. You may not begin to see a traffic spike immediately, but over time you will gain the respect of fellow bloggers, develop discussions, and boost readership.

!: Jason Boom is a long-time blogger with a new home at www.jasonboom.com. Visit his blog to watch as he explodes on the internet with information regarding blog writing, networking, and marketing. Give him a herd welcome!

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36 Responses to “The Udder Truth about Gaining Blog Traffic”

  1. Nice post. You’re really milkin’ the guest post terminology for all it’s worth while Cow is away, huh? Good job! :mrgreen:

  2. sir jorge says:

    Definitely true. That post got a lot of comments.

  3. Neil Duckett says:

    I can’t agree more, and would like to clarify “What about when we surf from blog to blog and see everyone glad-handing the same” also includes affiliate programs … how many times can you read about some of these?!

  4. Mike Huang says:

    Wow! This is my read of the day :) Keep up the good work!

    -Mike

  5. Nice guest post, you’ve mentioned some useful points here too :smile:

  6. I really like how you stay true to your ideas and aren’t afraid of some good ole fashioned controversy. I’m liking the blog, and continuing to dropping my exitcard :!:

  7. Good post, Im starting out in blogging too, launching tomorrow ;)

  8. spam says:

    I need a new Mama and Papa :(

  9. Si Philp says:

    Good reading. “create content that sparks an interest”, this is the golden nugget. Another way I have found to get traffic is to get involved with an open source project, for example create a nice new WP skin, create a WP plugin, something people need :)

  10. Jason Boom says:

    Thanks, everyone! I’m glad you liked the post. I hope I didn’t go overboard with milkin’ the puns. It was a good time writing this article.

    @Neil: I couldn’t agree more. Nothing more tiring than reading the same old rubbish just with a different template wrap.

    @Mike: Thanks, I’m blushing. :)

    @Andrew: No need to exit! ;)

    @ViralKing: Good luck! You’re off to a great start, I see.

    @Si Philp: I don’t disagree, but my talents lie with the written word. Gotta write what I know. You’re absolutely right, though.

  11. Webkinz says:

    another quality guest post. great work

  12. Thanks for the great info. It Boom is a good last name for a web site. I like the cow reference too.

  13. shy guy says:

    Nice moo …

    COntroversy get more attention from readers..

  14. [...] Be a guest blogger on JohnCow.com. [...]

  15. Your 100% right. Controversy gets attention. Just like my post “John Chow is Dead” only I missed the part about telling the truth!

  16. links from TechnoratiJohn Cow dot ComThe Udder Truth about Gaining Blog TrafficPosted: 21 Jan 2008 08:47 PM CST

  17. Lord Likely says:

    I really hate cows.

    (I don’t really, I am just hoping to whip up some controversy and fire up a heated discussion at my own blog. But don’t tell anyone.)

  18. Suzanne says:

    Well, actually great articles and content are only part lots of traffic. You can write until you’re blue in the face but if you don’t know how to get traffic, nobody is going to read it. One of the better ways to get people to read it is using social networks such as Entrecard and others. They will hopefully like it enough to link to it, spreading your articles virally. The comments on my blogs have increased tremendously since I started using Entrecard, meaning that people are reading the content. My Alexa rating on one of my blogs has also just shot up 67,000 and if that’s from hit and run Entrecard traffic, I’ll take it. Moooo

  19. I agree with you in principle. The trouble comes in trying to balance controversy with likability. I’ve seen way too many people come off looking like an a$$hole.

  20. [...] of the above is great, but the thing that drove it home for me was Jason Boom’s guest post on JohnCow.com. Stop and think about this for just a second. Here’s a blogger who’s first post was [...]

  21. Jim says:

    Good article… People always want the magic button for massive amounts of traffic and well aside from paying for it there really aren’t many ways. The tried and true methods like article marketing work but it’s like the flywheel… it takes a little while to get rolling full steam.

    -Jim

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  23. cheapdanny says:

    Nice post … moooooooooooooo!

  24. coolingstar9 says:

    Yes, the tips mentioned here are true, we need to work hard for it. I am coolingstar9, wish i can learn more.

  25. bonoriau says:

    thousand steps start from 1st step

  26. [...] guest post to John Cow dot com was published on Tuesday [...]

  27. Jim says:

    Hey John,

    Awesome post! It inspired me to make a controversial post that revealed the secrets to the famed TreasureTrooper.com $100 Treasure Hunt. I think it definitely was a good idea because it brought in traffic and typically scores high in search results.

    Keep up the awesome work!

    http://www.thenetfool.com

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  29. Sean Hodge says:

    Maybe after I’ve been blogging longer I’ll come up with some more controversial ideas. I like your points about reflecting how you honestly feel even if your opinion is unpopular.

  30. Love the pun! And totally agree with being honest. It’s important!

  31. [...] 22.   Why not drive traffic to your blog by writing a controversial post? [...]

  32. links from TechnoratiThe Udder Truth about Gaining Blog Trafficwww.johncow.com182 commentsSocialRank Making Mooney online can be troublesome when our blog resides in a far off pasture where no one can see it. If you are like me, then starting a new blog means a lot of man (or cow) hours refining the design,

  33. links from TechnoratiThe Udder Truth about Gaining Blog Trafficwww.johncow.com182 commentsSocialRank Making Mooney online can be troublesome when our blog resides in a far off pasture where no one can see it. If you are like me, then starting a new blog means a lot of man (or cow) hours refining the design,