The Importance of Communication And How We Should Be Communicating To Be Successful
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To succeed in the future you must first understand the past.
That sounds like something someone famous would say, but I’m not quite sure if that’s exactly how it goes, but you get the idea.
To succeed in the online world, you have to understand where it came from, and how’s it’s changed. Then you can see where it’s heading, and be ahead of the curve.
I’ve been thinking a lot about how business communication works, both past and present. How traditional advertising worked and the theories behind it, as well as the early forays into the online medium. How does online business work today, and how you can tailor your marketing and communications strategy to take advantage of that.
Advertising, marketing, branding, sales, PR, web design – all of these are considered separate departments within a business. But they really are all about one thing: communications. Every piece of your business, from your logo to your ads to your website to the way the receptionist answers the phone; they all say something about your company (if you’ve got one). And that, in turn, influences people’s opinions about your company and the products or services you provide.
Who then decide whether or not they buy that product or service.
Again, we’re back where we’ve always been – it all comes back to the content.
Great content is what will drive people to find you, instead of you having to spend money to drive them to your site. More importantly, you need to think about what the message is that your potential buyers want to hear. That’s the real key.
You know what you want to say, but is it what they want to hear? But how do I know? Should I ask them?
No. You should test them! Their actions will speak louder than words.
You’ll be seeing a lot more posts like this in the following weeks; posts that don’t give you a how-to on how to fix a plug-in bug, or posts about the latest or newest product out there, but rather posts on how we think and communicate. How we used to communicate, how we communicate now, and how we should be communicating to be successful in business (notice those are two separate things).
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Thanks for the great post and I cannot agree with you more. I think it is also a challenge that the company should take a close look at is the communication process through the whole sale process. From the introduction (However that takes place) to the pre sale, to the final sale, and one of the most overlooked, the customer service. Creating a happy customer that will start the word of mouth advertising should be a very serious goal to strive for.
Anyway, great post.
Happy 4th
Hey John,
Well said.
Marketing has always been about communication
with the customer.
That is why all the major companies
invest so much into research and development
when it comes to PR.
Igor
Before my website I did a fair bit of writing for industry publications and have always emphasised these exact points to contractors in my industry. The same principle crosses all boundaries.
It’s a bit like SEO too, ad campaigns may the hare and get traffic to your site fast, but good content is the tortoise that wins the race, without it your visitors won’t stay and you’ll miss all of the organic traffic which is a vital key to internet success.
Without better communication, leaders wouldn’t be able to relay goals to followers in a way that it could be remembered every time.
Yes i agree with you, communication are indeed needed in any business wheather online or offline, and it can build good relationship and trust that i think the most important thing to survive for our biz.
Hi Jon,
All great questions about how we comunicate effectively in relation to our business. I blogged about it and track backed to your blog as well.
All the best,
Mark Edward Brown