John Cow dot Com » video marketing

Animoto Makes Video Marketing a Breeze

Jason Katzenback — Mon, 27 Apr 2009 18:44:26 +0000

We all know that the search engines LOVE videos but they are not always the easiest things in the world to create. Yes there are great systems out there like Camtasia and Jing but they are not always the best option when it comes to creating a quick and simple video.

Animoto, is the answer that I absolutely love!

I still use Jing and Camtasia but not for everything. When I just want a quick video made to promote a product that I will submit to the video directories or put on my ppc landing page (helps quality score), Animoto provides a FAST and POWERFUL system to get the job done right.

Here is an example video that took all of 10 minutes to create (YES, 10 minutes). Animoto does all the work, provides images, music and effects and all you need to do is organize them into order and add any extra images or text you want… it is extremely simple to use.

Yes, I know the video is not perfect but I wanted to show you something quick.

Once you create the video, you then simply uplood it to your favorite video sites, optimize the title and description and BANG, you have a powerful promotion in place!

Click Here to check out Animoto… and if you are serious I recommend you sign up for the $30/year service… it is well worth it. You can do that by clicking under the “About Us” on the pricing link.

Getting The Most Out Of Your Video Submissions

Jason Katzenback — Mon, 15 Dec 2008 12:49:25 +0000

Videos have become a powerful piece of the promotion and marketing puzzle in internet marketing and if you’re not using them, you’re missing out on a large source of traffic.

I want to show you a way to get the most out of a video, much like squeezing every last ounce of juice from your articles. The same principle applies. Just because you produce one video it doesn’t mean you submit it once and that’s it.

With articles, the key is to re-write it into several versions and promote it through article directories, Blog Feeder and web 2 properties maximizing it’s efficiency and gaining the most amount of exposure you can. You can do the same with videos.

For example, say you produce a video and submit it to You Tube. Most would think that’s it. However, when submitting videos you need to add a title, description and keyword tag. This is where you can gain the maximum exposure for your work. Once you’ve submitted the video, re-work the title, description and keyword tags and submit it again.

The effect here is you want to take advantage of the popularity of videos and ability to rank well in the search engines. Just like an article, you have the ability to rank well for different keywords. So before you re-submit it, change the information and most importantly, the keyword tag and suddenly instead of having one piece of content out there ranking, you will have two ranking for different keyword combinations.

Another way to gain exposure for your site is by making comments on other people’s videos. But not just a written comment. You actually make a video comment.

Here’s how this works. Look for videos in your niche which have received massive exposure or views. Look at the video and jot down a couple of important aspects of it. Then produce a short video response; only needs to be 60-90 seconds and post it in the comments section. Do not under any circumstance criticize what the author has posted.

Instead, be complimentary with your comment and then in a very subtle way, suggest people could also take a look at your site. Now this is a powerful way to take advantage of the large number of views a person is getting but does require some subtlety. By keeping your comments complimentary, you reduce any chance of upsetting the author and at the same time, will stand out among the other comments as well as directing visitors to where you want them to go…your website.

Finally, never just post a video and leave it. Think more promotion. Always digg the page the video is on; bookmark the page and if you put it on your blog, always submit the RSS feed. In fact, when you’ve made your Blog Feeder submissions, digg and bookmark the page of the blog the content goes to but not every blog.

Then of course, always look out for other sites where a webmaster may have picked up your video and posted it on their real estate. Again, digg and bookmark the page it’s on.

Remember, promotion is a never ending process and you can really squeeze every ounce of juice from an initial piece of content. Always think massive action.

Click Here to check out Video Post Robot – Try it for $1 Only!

Behind the Scenes of a Madd Cow – Crazy I Tell You

Jason Katzenback — Tue, 09 Sep 2008 04:45:36 +0000

Over the past few months I have been getting more and more emails requesting interviews and one of the questions that keep popping up in these interviews is about what it is like behind the scenes of the JohnCow homestead.

Well one of the things that I think make us different is the maturity level and serious nature that our office environment has. The problem is I would need pages and pages of material to cover the complex management style that I have incorporated into my office system and for some… well it would be just too boring to read.

So I figured we would make a video and show you what a professional office environment is ran like.

http://www.youtube.com/watch?v=1bM2wNKlBRU

I hope you enjoyed watching this behind the scenes footage and trust there have been many important take aways for you to incorporate into your business.

Johncow And The Mad Cow!

Jason Katzenback — Wed, 20 Aug 2008 22:13:34 +0000

Just to let you know I will be getting back into the grove of the AudLife case study tonight… I had a family reunion this past weekend and it nearly killed me I am also in process of updating the ebook to reflect the new TrafficTravis upgrade… hope to have that ready for tomorrow.

In the meantime I want you to check out this new site called BlogGears.com

It is a cool new blog that allows you to submit a video blurb about your own blog. I have to admit I was a little embarrassed with the video I submitted… the freakin cow was in rare form and just would not behave!

Check out the video.. and PLEASE vote me up to show your love for the poor COW (and i am not talking about me). CLICK HERE now to watch the video and vote it up!