When you think about Search Engine Optimization, you generally don’t think “that’s funny.” As any webmaster can tell you, trying to keep up with the changes in the algorithms Google uses for its searches is like trying to herd cats. SEO is more likely to lead to frustration than it is to laughter. Enter Ranked Hard

Ranked Hard is a monthly webcomic drawn by Kelly Ishikawa and written by the folks at Big Oak – an SEO company. These folks know the ins and the outs, the ups and downs of the SEO biz, and it shows. From their commentary on Black Hat SEO to their take on Google Adwords, the Big Oak folks take no prisoners, and leave you laughing all along the way.

Most of the time, the comic is so spot-on that you wonder where the fictional Ranked Hard SEO company and the real Big Oak begins. Such is the world of SEO.

One of the more compelling things about Ranked Hard, though, isn’t the comics themselves; it’s the discussions that the comics engender. It’s almost hilarious to watch people who obviously take themselves too seriously get worked up by a simple webcomic. Even some of the so-called “celebrity” SEO experts, lampooned in September’s comic, showed up to say exactly how hilarious they thought Ranked Hard was.
Ranked Hard is full of inside jokes. If you’re not intimately familiar with the SEO field, chances are you’re going to miss some of the major funny. On the other hand, Ranked Hard does sometimes provide sort of a meta-narrative by way of character discussions (See, for example, “Cutt Her Some Slack”) so you won’t always be completely lost if you’re an SEO neophyte.

My one complaint about Ranked Hard is its infrequency. A month is just too long to wait between installments. Here’s to hoping the Big Oak folks can find a way (or the time) to step up their production of Ranked Hard.

Check them out now at http://www.rankedhard.com/

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