When it comes to promoting your blog, things like social media, comment marketing or article marketing naturally come to mind. While these are tried and true ways to promote an online business, you may not have considered the fact that off-line marketing can often be as effective, if not more effective, than on-line marketing.

Why off-line marketing is important

Why is that? Why does off-line marketing often have a bigger impact on your online business? There are several reasons:

Off-line marketing is portable. If you run a small ad in a weekly flyer, a reader can rip the ad out and take it with him. A banner ad on a website is there only while the reader is on the site the ad is located.

Off-line marketing is personal. Personal marketing techniques – from passing out business cards to putting up a flyer at the library – tend to connect with people on a different level than online marketing techniques. In the offline world, people know there’s a real individual behind that business card. Online, there’s just a computer.

Off-line marketing is proven. We’re just beginning to scratch the surface of the marketing potential on the Internet. In the long term, it’s likely that most marketing efforts will include, if not exclusively, Internet efforts. Still, off-line techniques have been studied, in some cases, for decades. We know what works off-line, and we know what doesn’t.

Getting started

There are colleges and business schools that offer four year degrees in marketing. I can’t give you all of the advice those programs could offer here on my little blog. I can, however, suggest some basic ways you can get started in your off-line marketing efforts:
Business cards. This is the easiest way to recruit visitors to your website off-line. Hand out business cards everywhere – on the bus, at the diner, even in your kids’ school on parents’ night.

Community news. Most newspapers and public television stations offer free “community news” announcements. Create a special offer or even host an event to tell people about your business.

Networking. I’m not talking Facebook or Twitter here, I’m talking about old-school networking. Connect with your friends, co-workers and former employers. Give them the scoop on what you’re up to with your business, and recruit them as word-of-mouth marketers.

No, you won’t get as much traffic from off-line marketing, but the traffic you do get is more likely to be ready to convert.

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