Have you ever heard of the…

Zoom Teeth Whitening system?

It is a procedure done in the dentist’s office for whitening your teeth and it takes about an hour to complete. If you see the posters and pamphlets of the system it looks amazing… the gist of it is that within one hour you can have your teeth sparkling white!

When you look at the system, it seems great except for the price. Costs can be anywhere between $250 and $500 to get it done but the results are very impressive.

There is one drawback though… and it is honestly a HUGE one:

The procedure can cause you a huge amount of pain with tooth sensitivity for the next 10 to 72 hours.

Now everyone is different with the intensity of this pain but for some people it is intolerable. In fact my wife said she would never do it again because it hurt so much. Others have said it was not too bad and would do it again.

The point of this example is when you look at the marketing material for Zoom, no where does it highlight…

“This May Hurt Incredibly Bad”

So the question remains…

“Are They Lying?”

I think by answering that question you can actually understand how you yourself can be better at getting your potential audience interested in what you have to say and sell.

First of all “NO” they are not lying and if you go to their website and read more about the procedure, there is reference to “Teeth Sensitivity”. The point is, they do not put that front and center for a very good reason. It is not to fool anyone, but instead it is to hit on the “emotion” that will cause the potential customer to want to learn more.

It’s no different than any other well done marketing. Find out what it is that your target audience truly desires… what is the emotional topic that will get them interested in learning more about what you have to offer.

This is what you should do for not only your selling but all of your writing. Try to figure out the “emotion” that you want to hit with your content. Make that the part that stands out the strongest and then make sure you provide the rest of the information as they read on.

Are You Saying Hide Info?

No… No… No!

That is not at all what I’m saying.

You NEED to be upfront with your audience but it is no different than having a privacy policy or purchase agreement on your website. I can guarantee that the majority of people do not read these and most assume that because someone has one it means they are saying that your email will be “safe”.

Well, I know of a few marketers who lay it out very clear in their privacy policy that they do in fact sell your email to others. This is 100% upfront and legal but it is your responsibility to read the information, they link to their privacy policy right from the opt-in form.

So it is not “Hiding” anything, you are very much following the rules. You NEED to make sure you have a solid privacy, terms of use, purchase agreement and stuff like that and you NEED to make sure that it is accessible from every page that is related to the purchase or opt-in.

Just like the ZOOM, there was nothing being hidden, it’s just that the focus is on the benefits.

If you want to engage your reader and sell to them, then first of all “Yes” be honest above all else, but you also must know clearly what your target audience desires and what the best words are to use that will strike at the emotion of the topic and will get them to want to buy.

Now I realize some of you “Hard Core” bloggers are going to get angry and say “blogging is not about selling but blah.. blah.. blah”

My response to that is..… whatever!

Blogging is what ever you want it to be… since it is your blog.

I blog because I like to, I blog to help others and YES I blog to also make money.

If you want to make money blogging, then you are occasionally going to need to sell things and if you want to sell things then you had better know how to market.

Over and out amigos

Hmmm… I wonder if this post makes sense to anyone but me?

If it does, what comments do you got?

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

After spending quite a few years online, you tend to learn a few things about the internet- such as marketing, networking, and of course, making money. I have done my fair share of it all. My favorite activity, believe it or not, is making deals with people online. Why do I enjoy it? Well, who doesn’t love to negotiate? Haggling is a great way for both parties to get what they want under their own terms and standards. One of the best aspects of negotiating is that you do not have to be wealthy in order to get what you want; you simply need to drive a good bargain.

Although it can be fun, there are some rules to making the deal. Let’s face it- you may not know who is on the other side of the computer screen. You need to watch out for scammers, liars, and crooks. Unfortunately, I have had my fair share of dealings with these folks. I’m sure that I’m not alone in loving to negotiate and barter for goods and services. So, I’d like to take a minute to share some tips based on my own experiences with any like-minded individuals out there. When you want to conduct a deal, you should:

1) If you want to strike a deal with someone you met in an online community, the first step is to check their status within that community. Even if you’re a little familiar with the person, it’s also best to seek out some objective opinions before making your final decision. If you have never met this individual before, then ask them for some references; an honest person won’t mind taking a few steps to reassure you.

2) Get to know the person you are interesting in making a deal with. Visit their website or blog. Comment and contact them if you have any questions with anything that they are currently doing. Research is the key to forming an opinion of this individual; remember, you may want to conduct business with them again in the future.

3) Nobody wants to get the short end of the stick, so make sure that your deal is fair for all parties involved. Do not ask for too much and make sure you offer something just as valuable in return. I always make sure that I have something to offer someone, even if they do not want anything in return. It’s all about playing fair and sharing. If you can do both, then not only will they want to work with you again, but it will also leave them with a positive impression of you. They will remember you as being trustworthy and for caring about the person that you are negotiating with.

4) Sometimes, it’s easy to get caught up in the moment and jump the gun. Before you contact another party with your proposal, make a checklist so that you won’t forget any pertinent details. You’ll want to let this person know who you are, a little bit about your background, what you’re looking for, and what you are able to offer in return. Once you’ve reached out to this person, don’t pester them for a response. Wait a suitable amount of time before attempting a follow up. Nobody likes to feel harassed; it can definitely ruin any potential deal.

All kinds of people make deals online and everyday: Internet Marketers and Affiliate Marketers have Joint Ventures, Bloggers ask for Reviews and Guest Posting, and even Work At Home Moms trade products or services. Just remember to keep it honest and fair in the process. Not only will you build a new relationship, but it will be win-win for you both.
Jackie
http://www.jackiesbizblog.com

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved