When I originally did the COWpetition section a few months ago on promoting the GamerzReviewz blog, I saw a few people try to replicate what I did without understanding the need to step back, look at the big picture and then properly plan. You see, each niche is a completely different animal and what works in one niche is not guaranteed to work in another niche.

For example, I have found twitter to be very good for markets that are full of people that are online addicts, these include marketers, bloggers, programmers and gamers. The real power of Twitter comes from getting people that actually use it to follow you. Getting someone to create a twitter account and follow you is almost useless if they never actually visit the account.

So the first step is to plan out our strategy and this includes creating a goal and then planning out how we are going to achieve that.

Step 1: Set Our Goal

When doing a promotion campaign, you should set your goal as “Traffic” not google rankings, links or subscribers. The reason for this is traffic is where the money is and rankings, links and subscribers are stepping stones to achieving that goal. We also want to create three goals… 6 months, 3 months and 1 month. You can plan out further then that if you want but I do not like to because the blog might not catch on.

This is not by business goal, it is my specific traffic goal for this specific blog. The fact is that not all sites and blogs are going to catch on and after 6 months you will know if you should continue to focus a lot of effort into this project or move on.

Remember you blog is a part of the bigger picture and is a stepping stone to achieving your financial goals. You do not want to digg your heels in and focus your energy on something that is not returning an investment and so after 6 months, re-evaluate the situation and either make plans to grow it more or move on to focus efforts elsewhere. At the minimum I will let a site run for 3 months and within that time will have a good idea about how well it will do but I have also had sites that sucked at first and suddenly 9 months later Google started ranking and sending traffic to it.

Our Traffic Goals:

• 6 Month: 600 Uniques a day
• 3 Month: 300 Uniques a day
• 1 Month: 100 Uniques a day

My Reasoning: I have found that on average doing standard promotion strategies that these numbers are about what we should expect from a niche specific site in the health industry. Whether you agree with me or not, I do not really care and when you set your goals remember they are your goals not someone elses. You do not want to go too high because your first initial few months are in need of momentum and a great way to give you momentum is by achieving realistic goals. You also do not want to under estimate too much because if you make it too easy on yourself you will get lazy.

Now here is the challenge and I know a few of you will say… “I told you so”

http://www.anaudlife.com is already averaging 100+ a day because of this case study and being mentioned on this blog. The challenge is I want to show exactly what we are doing and there is no way to hide the site from you but what we can do (using google analytics) is calculate the traffic from all other sources and get an estimate. The traffic being sent from JohnCow is also not niche targetted and so for the most part will disappear once the case study is over, so we want to dismiss this traffic up front.

IMPORTANT –> Do not be distracted by the fact that the results will not be exact due to the mentioning of the blog, look at the strategies and follow along and implement them yourself. Here is a twist on a popular saying for you that is something I truly believe…

Some people say the glass is half empty, others say half full, I say… why waste time over analyzing the darn thing, slam it down and enjoy it!

If you are going to sit here and over anlyze and pick apart different things, you are going to miss out. I encourage each of you to follow along and figure out how to make this work for you. Make the best of what you are given and enjoy it.

Also, for those of you that have read the eBook “How to Build a Business and Not Just a Blog” this is going to give you a different view because the goal of the COWpetition blog was to sell in 30 days and that limited us on what we could do with it. This one is different and will be a great compliment to the eBook.

Tomorrow I am going to show how I come up with the actions steps to achieve my goals.

[poll id="9"]

So what is your feedback on this post?

• Part 1 – Planning Your Promotion Strategy
• Part 2 – Understanting the How and Where of Your Promotion Strategy
• Part 3 – Planning the Subscriber Traffic Strategy
• Part 4 – Planning a Contest to Get the Buzz Going
• Part 5 – Planning the Contest Criteria
• Part 6 – Protect Yourself Before You Start a Contest
• Part 7 – Rule of the Contest Prize Delivery

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

If you have been a reader of JohnCow for a while now, you will know that we are constantly holding contests here. Contests are fantastic ways to get a good amount of exposure, gain readers and more.

One of the huge advantages of us having a well established blog (along with lots of business contacts) is we have been able to sponsor some pretty sweet contests that have not cost us a single penny. This however does not mean that if you are just starting out and have few (if any) contacts that you can not hold a successful contest. What it does mean however is you are going to have to work a little harder to get some buzz going for it and you may have to spend some of your own money on the prizes.

Over the next week or so I am going to put together a case study for promoting a new blog which includes how to hold a contest and we are going to lay out every step of the process here in a blog series so you can learn first hand how to do it. The blog I am going to use for this is a blog that my beautful wife of 12+ years just created at http://www.anaudlife.com

Since I first got into running a business online, my wife has had 0 interest in any part of it. She did not like computers, had no interest in running a business and had not a clue as to how to describe to others what it was I did. The only part that she had any interest in was spending the money that it generated

As a stay at home mother (raising our two daughters) she has recently started to show an interest in blogging and getting involved with some forums and places like FaceBook and about 2 months ago asked if she could have her own blog. After about 10 minutes of laughing (because I thought she was joking), when I could tell from the look on her face that at that moment she thought I was a jackass… I then said in disbelief…

“Are You Serous?”

Well, she was serious and so immediately it popped into my mind… “What a great opportunity for a case study for my readers!”

So the first thing I had her do was list the top 5 things she was passionate about and loved to research on the internet. Number 2 on her list (after shopping for clothes) was rheumatoid arthritis. You see my wife was diagnosed three years ago at the age of 30 with rheumatoid arthritis and in fact it had gotten so bad that she had to use a cane full time. Once she knew what the cause of the pain was, she immediately began researching and testing treatments and everything else related to this condition. She has since eliminated the need for a cane completely and has become very physically active (our dog cant even keep up with her anymore).

As soon I saw this on her list –> BINGO!

You see, having a niche that you are 100% passionate about is a niche you want to be in. You can write with passion, relate to your readers and best of all it encourages you to learn even more about the topic so you can have stuff to write about.

Over the past 4 weeks Audrey has started to piece together a blog that is pretty darn good and she has done it by herself…

She has wanted to learn how to do it and so alI I have done (other then a little graphics help from some of my office staff) is provided some direction. It is a definite learning curve for her (little things like how to write a title, researching keywords, using forums for ideas and so) but I am very proud of how well she has done so far.

She is now at the stage of starting the promotion for her blog and this is the part that I am going to get a little more involved in and this is also the part that I am going to completely share with all of you. You will see first hand what we are going to do and the first part of this is going to be planning out the promotion strategy and organizing a contest.

So, you are going to want to get your pen and paper ready (you will want to jot down ideas that pop in your head) and get ready for some fun learning. I also recommend, if you have not done so already, that you subscribe to our blog so you can keep up with us… we will also be putting this into an ebook form for all our readers after it is done.

PS – One of my good online buddies is putting together a wicked contest for you all that will be hosted here on JohnCow starting next week, so stay tuned!

So out of curiosity…

[poll id="8"]

• Part 1 – Planning Your Promotion Strategy
• Part 2 – Understanting the How and Where of Your Promotion Strategy
• Part 3 – Planning the Subscriber Traffic Strategy
• Part 4 – Planning a Contest to Get the Buzz Going
• Part 5 – Planning the Contest Criteria

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

Guest Post from Dean Caporella (Network Marketing Lead Generator)

There is a revolution going on right now in the network marketing world and the good news is, if you’ve tried it in the past and failed, then chances are you’ll make a better fist of it this time around.

Why?

Two words…internet marketing.

In fact, Renegade network marketer Ann Sieg and Site Build It’s Ken Evoy recently dubbed the new craze inter-network marketing. People who used to struggle to recruit even one prospect a month are now recruiting in the double figures simply by using the power of internet marketing to market themselves.

So why was network marketing such a tough business for most to make an impression on? Quite simply, the answer lies in the recruiting techniques taught to new recruits and the unconscious lies they were told before they joined and once they were in the business.

More than 90% of network marketers will dump their businesses within the first three months. When one analyzes how they were recruited and what they’re taught, it’s easy to see why. If you’re currently network marketing or have tried it in the past then see if any of these “lies” resonate with you:

• everyone is your prospect
• anyone can do this
• we’ll build your business for you
• it’s not really sales – we just share products
• well, you don’t have enough belief

That’s just a handful but the truth is, the short answer to each of the above is a resounding NO!

The first lie for example, is what has given network marketing the bad rap. Treating everyone as a prospect is unprofessional, untargeted and will will get you blacklisted by friends and family.

There is many a network marketer who has adopted this approach bearing the scars of rejection and banished to the MLM scrap heap.

The truth is, everyone is not a prospect simply because everyone is not looking for a business opportunity. And by using haphazard prospecting methods like this, rejection becomes a huge issue because people hate hearing no and if they hear it often enough within a short period, they’ll do the natural thing and bail out.

So what’s the answer?

Simple…putting your offer in front of a market hungry to hear it. And this is where the internet comes in.

Targeting your audience means you will have genuine home business seekers responding, people who actually want to hear what you have to say.

And the benefits…they will actively seek you out which means a huge reduction in rejection and best of all, with the drawing power of the internet, you won’t have to go chasing people down and harassing them anymore about a home business opportunity.

It’s part of the new attraction marketing model which frustrated network marketers are embracing in droves. Remember, before Ann Sieg released The Renegade Network Marketer, the majority of MLMers were flailing around struggling with old school offline methods.

Now, the playing field has been well and truly leveled.

Learn more at http://www.squidoo.com/networkmarketinglead

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

In the previous post I talked about “Google Analytics – Content” and how you can use the information to understand what are popular topics on your site to create content about. Today I want to talk about another “Content” feature in Analytics but this one is a little bit of a different tactic.

Google Analytics offers the ability to create what is called “Java Script events” that are added to the html of a link on your blog. These events will treat the link like it is an actual page and by doing this you will be able to see specific details about the links that are very worthwhile to know.

There are dozens of different things you can use this strategy to track and when you tie it in with setting up goals (I talk about this tomorrow) you have an extremely powerful “one – two” punch that gives you very powerful data.

Some examples of things you can track using this strategy…

• If you have a page with multiple call to actions that link to the same page, you can track which one is getting the most action.
• If you want to track clicks on different banner ads on your site, you can know specifically which banners are getting the most clicks.
• If you want to track the amount of times someone downloads a PDF, ZIP or some other file.
• If you run PPC and you have multiple copies of the same page for specific keywords and you are promoting the same affiliate product, you can track which specific page is getting the best CTR (Click Through Rate) on the actual “Call to Action” link. This is very powerful since most affiliate products do not allow you to put conversion tracking on their thank-you page… hmmm I see another series of posts here for tracking PPC.
• and the list can go on and on…

To create an event you simple add the following code to your link…

onClick=”javascript: pageTracker._trackPageview(‘/event/nameofevent’);

So the html of your link would appear like…

<a href=”http://www.domain.com/pagename” onClick=”javascript: pageTracker._trackPageview(‘/event/nameofevent’);”>

the (‘/event/nameofevent’) is what Analytics will use to identify the specific link. So for example, say I have a pre sales page that I want to track which call to action link on that page is getting the most amount of “Action” to the product I was promoting at abc.com, I would put with the top link in the post…

(‘/aff_event/top_abc.com’)

…and with the second link you could put…

(‘/aff_event/bottom_abc.com’)

…and if I had a banner ad in the post to the same product, I would put…

(‘/aff_event/image_abc.com’)

This is effective for testing links in different parts of your page and also using different call to actions or images.

Another example of how you could use a Java Script event is if we were giving away a free download. For that I would use…

(‘/downloadevent/pagefilename_pdf’)

If the file name is too long then just use abbreviations.

These are just two simple examples of how to use Java Script events and again when you tie them in with goals, it is very worthwhile.

How to Track the Events

Step 1: In the sidebar navigation menu, click on “Content” and then “Content Drilldown”

Step 2: Make sure to select “500″ in the display drop down and you will see all the content that Analytics has tracked being visited. Scroll down and click on /event/ (or what ever you called the first part of your file name in your event)

Note: you can name this what ever you want in the code.

Step 3: You will now get a list of all the javascript events you have created on your blog and you can start to see what links visitors are actually clicking on.

Purpose: I realize I reviewed different strategies already but for a lot of you who are just getting started and are primarily promoting other affiliate programs and this strategy is very effective for helping to understand whether a specific affiliate product is converting well or not. What you can do is add the javascript event to your links and if you see you are sending a lot of traffic to the affiliate site but not making sales, then you would want to test different affiliate offers, since you are sending lots of traffic but the sales page itself they are landing on is not converting.

If however you notice that you are sending very little traffic (getting a small amount of clicks on the affiliate links) you would want to focus on getting more visitors on your page and test a stronger “call to action”.

Often times we want to blame the affiliate program for not selling well but we are to blame because we are not even sending traffic to them… or we think we suck at affiliate marketing because we can not make sales when it is the actual affiliate product that is doing a poor job of converting sales.

Whew I hope that makes sense

So, any ideas pop up on how you can use this strategy?

Part 1: Google Analytics – Installing
Part 2: Google Analytics – Keywords
Part 3: Google Analytics – Incoming Links
Part 4: Google Analytics – Outgoing Traffic
Part 5: Google Analytics – Content
Part 6: Google Analytics – Tracking with JavaScript Events
Part 7: Google Analytics – Creating Goals

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

This was honestly one of the last things I ever started looking at when it came to using Google Analytics but I quickly realized it was one of the most important for planning out your content.

Step 1: In the left hand navigation menu click on “Content” –> “Top Landing Pages”

Step 2: Make the date range a couple months of data.

Step 3: Now you will have a list of pages on your blog that are ranked by highest to lowest for traffic.

Step 4: Click on the link and look at the data that Analytics provides for where the traffic to that page is coming from and what keywords are being used to find it.

Purpose: There are a couple different things you want to look for here…

• What content is getting lots of activity? You can not always tell by the amount of comments that a blog post gets (although it is a fantastic indicator), sometimes the content does not really cause a reader to comment but it does cause them to share it with others. You want to highlight this content because obviously it is important to your readers and you will want to write more content on that topic. It is great to poll and ask your readers what they want but this is truly not the majority opinion because everyone does not participate… but using the Analytics data will tell you the true answers.
• Where is the Traffic Coming From? Do not assume that the traffic must be coming from the search engines… I often find very popular posts have recieved most of the traffic from sites like StumbleUpon. If this content was popular on Stumbleupon, then it is probably a good idea to create more similar content.
• What Keywords Are Being Used? Check out what keywords your page is being found with, check to see where you rank in Google for that keyword and if it can be improved… Just Do It!

So what are your thoughts on todays tip and do you have any to add?

Part 1: Google Analytics – Installing
Part 2: Google Analytics – Keywords
Part 3: Google Analytics – Incoming Links
Part 4: Google Analytics – Outgoing Traffic
Part 5: Google Analytics – Content
Part 6: Google Analytics – Tracking with JavaScript Events
Part 7: Google Analytics – Creating Goals

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

This is continued from the previous post Google Analytics Incoming Links

Getting lots of traffic is great but if no one is going where you want them to, well then there is a problem. Google Analytics helps you get a clear picture of not only where the traffic is coming from but also what it is doing once it gets there. Below is a very brief walk through of one way you can use this data provide.

Step 1: In the left hand navigation menu, click on “Content” and then “Top Exit Pages”

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

This comes in very handy when looking to help “Promote Your Promotions”. If a site is sending you traffic, you want to know about it and identify any ways you could help increase that traffic… even if it just means digging the story or submitting it to stumbleupon.

Step 1: In the left hand navigation, click on “Traffic Sources” and “Referring Sites”

Step 1: Now you will get a list of sites that Analytics has tracked sending traffic to your site. This informations is extremely valuable, no only does it show you the sites you have submitted links to that are sending you traffic but it also shows you all the other sites that you did not expect to get traffic from

Step 2: Click on the drop down box at the bottom of your screen that says “Show Rows” and select 500. This will now display all your sources on one screen.

Step 3: Do NOT click on the little icon beside the listed site, this will take you to the root domain of the site and not to the actual page that sent the traffic. Instead click the actual blue underlined link.

Step 4: You will now have a list of all the pages on that site that have referred traffic to your site, you will want to click on them and you will come to a new page that has the link “Visit the referring link”, you will want to click on this.

Purpose: With this information you will want to look for three different things.

• The first is the sites that you have promoted, you will want to see which of these sites have sent you traffic and which ones have not. You can then tweak your promotions to exclude the sites that are not sending traffic and you can test new sites.
• The second thing is for sites that sending traffic and you were unaware of. You want to look at these sites and see how you can improve the traffic they are sending. Perhaps it is a blog that posted a comment about your site. Look and see and then make a plan of how to help them send more traffic to your site.
• The third thing is to look for potential JV partners. If someone has published your content or linked to you, perhaps they will let you submit more content to their site. The next time you do a promotion, you can then send them an article to publish on their site as well.

Hope you liked this post , if so let me hear about it… if not keep it to yourself and then make up a story of how you liked it and post that comment instead!

Part 1: Google Analytics – Installing
Part 2: Google Analytics – Keywords
Part 3: Google Analytics – Incoming Links
Part 4: Google Analytics – Outgoing Traffic
Part 5: Google Analytics – Content
Part 6: Google Analytics – Tracking with JavaScript Events
Part 7: Google Analytics – Creating Goals

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

One of the issues that we feel happens when people start using a system like Google Analytics, is they over complicate things and try to figure out super complicated calculations, when at first there really should only be a few things you look at. Once you start using it and get a good grasp on the basics, then you will be at a position to start playing with the more advanced functions that they provide.

What we decided to do is to put together a quick and easy series for you on how to use Google Analytics for basic organic traffic improvement. Each day we will cover one different element to give you bite size pieces to be able to play around with.

This is by no means going to be a detailed course that will make you a Google Analytics pro but we promise it will give you a solid foundation to start with and you will love the information it gives you.

If you have just installed Analytics, you are going to want to bookmark this and come back to it in a couple weeks. We personally like to have a good 4 weeks of data under our belt before we start analyzing it but at minimum you want 2 weeks.

Over the next few days we are going to cover using the analytics function of…

• Keywords
• Incoming links
• Outgoing links
• Content
• Creating Goals
• Tracking through Java-Script events (create for affiliate marketing)

We will cover one topic per day only (trying to keep our posts a little shorter), each lesson will assume that you have already installed Analytics (if not then read yesterdays post on Installing Google Analytics) and will end with a “Purpose” that explains how we use the info.

Today we are going to talk first about…

Google Analytics for Keywords:

One of the first things we like to look at with Google Analytics is what keywords are being used to find our blog. We are always amazed at how words we never even plan to market for that can sneak their way into becoming huge opportunities.

The mistake a lot of people make is they look at these results and look for the keywords they were trying to get traffic for and ignore the other words. What we do is look for the words we want to rank for but also look for the words that are sending us traffic and we try to figure out how to increase that traffic.

Step 1: Log in to your analytics account and click on “View Reports” for the site you are wanting to analyze.

Step 2: In the left hand navigation, click on “Traffic Sources” and then “Search Engines”. Do not click on keywords because you are primarily focused on Google right now.

Step 3: Now you will get a list of all the search engines that have been sending you traffic. Click on “Google”. If you do not see Google then either give the system a little bit of time to gather some data or go back and do some promotion

Step 4: You will now have a list of all the keywords that analytics has tracked from Google. What you will want to do now is click on the drop down box at the bottom of your screen that says “Show Rows” and select 500. This will now display all your keywords on one screen.

Step 5: Now you will want to start at the top of the list and find out where you are ranking in Google. To do that copy the first term and then go to…

http://www.google.com/advanced_search

…and enter the term and make sure to select 100 for the results per page. You will also want to make sure you are searching in Google.com for the USA unless you are trying for traffic in a different specific country.

Step 6: Now in your browser go to “Edit” in the top menu bar and then click “Find it in this page”. Now enter your URL in the “find it” box.

Purpose of these Steps: What you are looking for here are keywords that are sending you some traffic but are not ranking for you on the first page (in the top 10). So if you find a keyword that has sent you 10 hits in the past month and you see that you are on page 4 of the results, you can safely assume that if you could increase that listing to page one, you could get a lot more traffic.

It is much more effective to focus on keywords that you are already getting some action for then blindly researching for keywords that you currently do not even exist for. We recommend once a month to make a list of the 5 keywords you want to improve on and focus on that every month. Since you are already ranking, it is often very easy with just a little focused keyword focused back link promotion to bump yourself from page 3 to page 1.

So, whats your opinion on this little tip and what we plan on covering?

Part 1: Google Analytics – Installing
Part 2: Google Analytics – Keywords
Part 3: Google Analytics – Incoming Links
Part 4: Google Analytics – Outgoing Traffic
Part 5: Google Analytics – Content
Part 6: Google Analytics – Tracking with JavaScript Events
Part 7: Google Analytics – Creating Goals

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

Testing and tracking is a huge component to running a successful business long term. Without it you really have no clear picture as to what your current situation is, what is doing good and what needs improving.

With a blog or website:

• understanding where your traffic is coming from
• what pages they are going to and
• where they are leaving from are crucialThe easiest way to understand this in my opinion is by using the free Google Analytics service.

Yes, there are other free and paid services but none of the free services can even compare to analytics in our opinion and yes many of the paid services are extremely effective but are not realistic (nor necessary in our opinion) for the average person.

When starting a new Web 2.0 (Social Media) promotional campaign, you are going to be testing lots of different sites and you want to understand if these sites are even worth while.

Part of this process is using lots of different sites but filtering out the ones that do not provide good results, eliminating them and then adding in new sites and Google Analytics is a great tool in understanding this.

For any of you that have never used Analytics, do not worry. First of all, the process to implement Analytics is extremely easy and only takes a couple minutes, assuming you already have a Google Adwords account. If you do not have an free AdWords account you really NEED to get one… the extra tools Google gives is very worthwhile.

Once you have the analytics account then translating the data into useful information is very easy once you know what to look for and we will go through that in detail over the next few days and you when we are done you will wish you would have been doing this a long time ago

All you need to be concerned with right now is implementing it… translating it is not needed until you have a few weeks of data to actually look at.

If you did not already sign up for a Google Adwords account… PLEASE DO SO NOW. I mentioned earlier in some posts that you should to do this for the keyword tools but you also want to gain access to all the other fantastic tools and services that are included such as Analytics and the Website Optimizer.

To add analytics to your blog there are two easy ways you can do this; one is to use a plugin and the other is to enter the code directly into your wordpress template, both are very easy to do… the plugin of course being the easiest

Part 1: Using The Analytics Plugin

Step 1: Download the Google analytics plugin from…

http://wordpress.org/extend/plugins/google-analyticator/

…and install and activate it on your blog.

Step 2: Log into your Google Adwords account and click on the “Analytics” tab on the top of the page.

Step 3: Click on the “Add Websites Profile” link.

Step 4: Leave the box checked that says “Add a Profile for a new domain” and then enter the URL of your blog. You can leave the box checked for applying adwords data…. it will not hurt anything. Then click “Finish.”

Step 5: Click on “New Tracking Code (ga.js)“ and copy all of the provided code that Google gives you into a .txt file. You only need the Google Analytics UID which is between _uacct = “UA-11111-1″; in the JavaScript.

Step 6: In the drop down menu for “Google Analytics logging is:” click on “Enable”.

TIP –> Not all themes support this but it is better to have your analytics in the footer of the page to allow the page to load much faster and so to enable this scroll down to “Footer tracking code:” and select enabled. You will then need to log out of your admin and then go to the index of your blog and refresh the page (make sure you are logged out). Now view source and you should see the anaytics near the footer of your page. If you can not find it then your theme might not support this function.

Step 7: Go back to your analytics account and click the “Check Status” to verify that your code has been entered correctly.

Part 2 –>Adding Analytics Directly into Your Template

Step 1: Log into your Google Adwords account and click on the “Analytics” tab on the top of the page.

Step 2: Click on the “Add Websites Profile” link.

Step 3: Leave the box checked that says “Add a Profile for a new domain” and then enter the URL of your blog. You can leave the box checked for applying Adwords data…. it won’t upset anything. Then click “Finish.”

Step 4: Click on “New Tracking Code (ga.js)“ and copy all of the provided code that Google gives you.

Step 5: Log into your WordPress admin account and go to Design –> Theme Editor and then click on the footer.php

Note: If under the template code box you do not see the “Update Now” button then you will have to change the permissions for that page. To do that, use your favorite ftp software and go to…

/public_html/wp-content/themes/yourthemename/

…click once on the footer.php file and then right click and depending on what FTP software you’re using, select “properties” or “permissions” and change the permissions to read/write access.

Step 6: In your WordPress admin area, paste the analytics code in the footer.php template directly above the </body>

Step 7: Go back to your analytics account and click the “Check Status” to verify that your code has been entered correct.

Congratulations your Analytics is set up and you will soon start to be gathering some very powerful data!

[poll id="6"]

Part 1: Google Analytics – Installing
Part 2: Google Analytics – Keywords
Part 3: Google Analytics – Incoming Links
Part 4: Google Analytics – Outgoing Traffic
Part 5: Google Analytics – Content
Part 6: Google Analytics – Tracking with JavaScript Events
Part 7: Google Analytics – Creating Goals

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved