Marketing Content and Content Marketing

Jason Katzenback — Mon, 03 Aug 2009 23:09:40 +0000

For the most part, the instinctive thing that people do is the opposite of what will make them money. The Majority of internet marketers instinctively try to push their product on every one they meet. Sadly, it is the complete opposite of what they should be doing.

Instead of being a sales man, you need to become the Samaritan. Create value for others on a massive scale. People love value. They will adore you for it. And when they do, they will be ecstatic to buy your products.

Most people think of marketing and content as two separate things. Most people think: “I create my marketing to sell my content.” However, content is far better marketing than marketing.

Content provides the prospect with an opportunity to feel what is it like to learn from you, which is much more effective than any Pay Per Click ad. If you begin to look at your content as marketing it will help you make money much faster than if you were to think about it like the majority of internet marketers do.

There are 3 types of marketing content:

1. Free Line Content. This is the content you use in order to attract prospects, get subscribers and build your list. The content you give out for free in order to get the opt-in. Free reports, downloadable videos, audios, and software demos are the best example for this type of content.

2. Relationship Content. This is the content you use to build relationships and connect with your list. Email newsletters, e-courses, daily tips and anything you can send out daily during the first 7-10 days after the prospect has opted in.

3. Conversion Content. This is where you make the product offer to your prospects. Sales letters or any other types of offers you make to your prospects asking them to buy your product.

Amazing things happen when you start thinking of your content as marketing. Your mindset undergoes a shift. So now you don’t think about getting something – you think about giving something.

You stop thinking: “How do I take their money? How do I get them to spend money with me?” and start thinking: “How do I give my prospects the best value content and take advantage of my knowledge, so they can get some real world experience, so when I build a relationship with them and ask them if they are interested in buying some of my stuff they say “YES!” because they trust me?”

This is a Guest Post by Igor Kheifets. Igor is 21 year old Internet Marketing Expert and the author and creator of Mastermind Internet Marketing where he shares the latest strategies on Social Media Marketing, Traffic and Lead Generation, Copywriting and Productivity.

The Art of Making a Deal Online

Jason Katzenback — Sun, 10 Feb 2008 18:28:12 +0000

After spending quite a few years online, you tend to learn a few things about the internet- such as marketing, networking, and of course, making money. I have done my fair share of it all. My favorite activity, believe it or not, is making deals with people online. Why do I enjoy it? Well, who doesn’t love to negotiate? Haggling is a great way for both parties to get what they want under their own terms and standards. One of the best aspects of negotiating is that you do not have to be wealthy in order to get what you want; you simply need to drive a good bargain.

Although it can be fun, there are some rules to making the deal. Let’s face it- you may not know who is on the other side of the computer screen. You need to watch out for scammers, liars, and crooks. Unfortunately, I have had my fair share of dealings with these folks. I’m sure that I’m not alone in loving to negotiate and barter for goods and services. So, I’d like to take a minute to share some tips based on my own experiences with any like-minded individuals out there. When you want to conduct a deal, you should:

1) If you want to strike a deal with someone you met in an online community, the first step is to check their status within that community. Even if you’re a little familiar with the person, it’s also best to seek out some objective opinions before making your final decision. If you have never met this individual before, then ask them for some references; an honest person won’t mind taking a few steps to reassure you.

2) Get to know the person you are interesting in making a deal with. Visit their website or blog. Comment and contact them if you have any questions with anything that they are currently doing. Research is the key to forming an opinion of this individual; remember, you may want to conduct business with them again in the future.

3) Nobody wants to get the short end of the stick, so make sure that your deal is fair for all parties involved. Do not ask for too much and make sure you offer something just as valuable in return. I always make sure that I have something to offer someone, even if they do not want anything in return. It’s all about playing fair and sharing. If you can do both, then not only will they want to work with you again, but it will also leave them with a positive impression of you. They will remember you as being trustworthy and for caring about the person that you are negotiating with.

4) Sometimes, it’s easy to get caught up in the moment and jump the gun. Before you contact another party with your proposal, make a checklist so that you won’t forget any pertinent details. You’ll want to let this person know who you are, a little bit about your background, what you’re looking for, and what you are able to offer in return. Once you’ve reached out to this person, don’t pester them for a response. Wait a suitable amount of time before attempting a follow up. Nobody likes to feel harassed; it can definitely ruin any potential deal.

All kinds of people make deals online and everyday: Internet Marketers and Affiliate Marketers have Joint Ventures, Bloggers ask for Reviews and Guest Posting, and even Work At Home Moms trade products or services. Just remember to keep it honest and fair in the process. Not only will you build a new relationship, but it will be win-win for you both.
Jackie
http://www.jackiesbizblog.com

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Marketing Content and Content Marketing

The Art of Making a Deal Online