FUN

Yup… that is the plain and simple answer.

Do not get me wrong… Twitter is a great tool but what does it offer other then micro blogging?

Well obviously nothing… since that is what it is… a micro blog.

OK so now you’re probably asking… whats the point?

Well are you providing FUN for your customers?

Now this is not some major revelation that I suddenly had by myself but rather something that Mike Hill in the CPA Tsunami course (not for sale anymore) reminded me of in his training material.

Basically what he talked about is ensuring you are looking at the total “life” value of your customers and be willing to invest in making them happy… not just proving what you initially promised them.

The cool thing is this is not always as difficult as you may think… take for example the punch cards you get at your favorite coffee shop… after a certain amount of purchases you get a free coffee. Yes it ends up costing money but it encourages return customers and loyalty and MAKES YOU MONEY!

Think about “Fun” things that cause you to get involved in things. Monopoly at McDonald’s, Roll up the Rim at Tim Horton’s (Canadian thing) and I am sure you can think of lots to add to this list.

OK, so why do i like FaceBook better… well they give me a lot more reasons to come back to them. Twitter on the other hand… well they are a little limited.

So what can you do to create “fun things” that will encourage your visitors to come back?

PS – Fun does not mean make them laugh… it is about engaging them and giving them something extra that gives them more reasons to come back then your standard offer.

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