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	<title>John Cow dot Com &#187; copywritting</title>
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		<title>Five Ideas for Generating Purposeful Content</title>
		<link>http://www.johncow.com/five-ideas-for-generating-purposeful-content/</link>
		<comments>http://www.johncow.com/five-ideas-for-generating-purposeful-content/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 11:32:43 +0000</pubDate>
		<dc:creator>Jason Katzenback</dc:creator>
				<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[copywritting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.johncow.com/?p=2390</guid>
		<description><![CDATA[Blog writers face the same kinds of struggles and challenges that other writers do. It’s not easy, day after day, to come up with new ideas for your blog. Yet, if you only go through the motions and throw something up just so you’ve got a post for that day, it weakens your site and [...]]]></description>
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<p>Blog writers face the same kinds of struggles and challenges that other writers do. It’s not easy, day after day, to come up with new ideas for your blog. Yet, if you only go through the motions and throw something up just so you’ve got a post for that day, it weakens your site and your credibility. So, what do you do when you have blog writer’s block?</p>
<p>I don’t have all the answers, but there are a few tips that have worked for me:</p>
<ul>
<li><strong>Read other blogs:</strong> One thing that makes the blogosphere different from the rest of the Web is the dialogue that takes place, not just in the comments section, but across blogs in a given niche. Problogger may write something one day, and the next day you’ll see something by Copyblogger that expands on the idea. Don’t steal someone else’s idea, but find your own way to apply what’s out there.</li>
<li><strong>Take a break:</strong> Get out from in front of the computer. Go for a walk, breathe some fresh air or get some sunlight. If you want a real change in perspective, take your laptop to the mall or a Starbucks. You’ll be surprised what odd places your muse might be hiding.</li>
<li><strong>Rework an old idea:</strong> Peer back through your archives, maybe even back to your earliest posts. There’s a good chance most of your readers haven’t read those early posts. Take one of them and update it. Add some new information or insight you’ve gained since you first wrote the post.</li>
<li><strong>Outsource:</strong> Hiring someone to write your blog doesn’t have to be a long-term thing. Jump on one of the bidding sites and hire someone to give you a few weeks off while you regroup. Use that time to queue up some new posts, too.</li>
<li><strong>Stop whining and write:</strong> Sometimes, you’ve just got to look past your current situation and force yourself to type something – anything – to get started. Write a post or article. If it’s crap, don’t publish it. Instead, rework it two or even three times, whatever it takes to turn that post into gold.</li>
</ul>
<p>None of these ideas guarantees you’ll come up with the next big thing in your niche, but they can’t hurt, either.
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