In the previous post Planning Our Subscriber Traffic Strategy I talked about planning out our strategy for growing subscribers and today I want to talk about a fantastic method that works very well for not only growing subscribers but also getting lots of buzz and activity going about your blog.

Before I get into this however, I want to bring up an important point that I really want to set straight. Your job with your blog is not about trying to sell things to your visitors and you need to remember that. No one likes being sold to and what you need to do is look at it like a Doctor or Teacher. The good doctors and the good teachers are the ones that truly care about helping other people, they genuinely care about the people they interact with. Yes many of them… well in fact I am sure 99% of them would not be there if it was not for money but the point is they do not look at their patients and students as money. Focus on being a trustworthy resource to your site visitors that truly wants to provide value and they will trust you and come back again and again.

A Contest or Giveaway?

Contests and giveaways are very different from one another, a contest is a competition where a winner will be chosen because they have acheived the best results. Giveaways on the other hand are open to anyone that wants the participate and everyone has an equal chance of winning.

Contests (competitions) are great but I do not recommend them for a blog that is just starting out and the reason is it can limit the amount of people that may participate based on feeling unqualified to participate… but this of course is just my opinion.

What Does Your Audience Want?

I feel like I am beating this to death but this is another reason blogging about something you are passionate about it so much easier. If you do not really understand the market, if you do not understand the needs and wants and desires of the market then it is hard to understand what types of things would be of most interest to them. When having a contest/giveaway on your site you want to offer something that your audience would appreciate and you would be surpirsed to know that money is not the usual #1 choice.

Funny thing about money is that we all want it but it is not as big of an incentive as you would think. Offering $150 in cash will 90% of the time be less effective compared to a physical product of equal value. I am by know means certain as to why but my best guess is getting money is usually put directly to paying a bill or an expense of some sort and getting a prize… well that is different. For example, I would never buy a MacBook Air… yes they are cool and fun but they are just not very functional and practical but I would absolutely love to win one.

So the very first part is to understand what you are going to give away. You will need to come up with the initial prize because for a new blog the chances are you are not going to have people jumping at the opportunity to sponsor your site.

Remember that you look at the investment it is costing for the contest as advertising and you could blast through $100+ pretty darn quick with adwords, sponsored banners and numerous other strategies that would disappear as soon as the money stopped. The cool thing with contests is if you do it right the initial expense will be paid back over and over again for the long term through backlinks and subscribers.

This is why i mentioned in a previous post about understanding your resources available and you will want to be able to budget money towards this. What you need to do is figure out what you can afford and be careful not to stretch yourself thin… do not think that going into debt for a super prize will be much more effective then a less expensive prize.

Target Your Audience!

Over the past few months I have recieved a lot of sponsor requests and what I have found absolutely surprising is the markets some of these sites are in. Having a blog on gardening that is giving away a banner ad on a “make money online” blog is not what I would call ‘Targeting Your Audience’.

I think part of the problem is that people see what appears to be working on JohnCow.com and try to mimic it but fail because they are net stepping back and focusing on providing value to their readers, instead they are focused on marketing. You need to be sure that the prizes you are giving are prizes that your target audience is interested in.

The other reason for this is return on investment. Lets say you have a gardening blog that offers a grandprize of a sponsor ad on Johncow. This may be attractive to some gardeners that run a website but I would guess that 95% of the gardenign market does not own a website or need advertising.

Summary:

• 1. Decide if you want to do a contest or a giveaway

• 2. Understand what types of things your audience want (for example with An Aud Life, “Pain Relief” is what the majority of people in this market desire, so our prizes will focus on that).

• 3. Know how much you can afford to invest.

• 4. Put together a package that targets your market.

In the next post on this series I am going to talk about how to plan the criteria of your contest/giveaway so that it encourages people to spread the word and also helps promote your blog to various locations. It wil be a couple more posts about the contest side of things and then I will move on to the search engine part of promotions.

So what are your thoughts on this post… got anything to add?

• Part 1 – Planning Your Promotion Strategy
• Part 2 – Understanting the How and Where of Your Promotion Strategy
• Part 3 – Planning the Subscriber Traffic Strategy
• Part 4 – Planning a Contest to Get the Buzz Going
• Part 5 – Planning the Contest Criteria
• Part 6 – Protect Yourself Before You Start a Contest
• Part 7 – Rule of the Contest Prize Delivery

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

• Xbox 360
• StoreStacker Full with all plugins
• RSStoblog
• ContentSolution

• Choice of an Ipod touch or Iphone 3G
• StoreStacker Full with all plugins
• RSStoblog
• ContentSolution

• Bose companion 3 speakers
• StoreStacker Base
• ContentSolution

• Bose around ear headphones
• StoreStacker Base
• ContentSolution

• Ipod shuffle
• StoreStacker Base
• ContentSolution

Registration into this fantastic giveaway is an absolute breeze PLUS you can also earn extra “Tickets” to dramatically increase your chances to win.

>>Registration and Earn 1 Ticket (This is mandatory for all participants)

• Step 1 – Subscribe to JohnCow.com via email. If you are already registered (have downloaded the ebook), you do not need to register again. Register here:
• Step 2 - Subscribe to http://storestacker.com/jcgiveaway.html

>>Earn an Extra 3 Tickets - Twitter or Pownce a post that links to this contest page (Must comment below with link to post to prove it)

>>Earn an Extra 3 Tickets – Twitter or Pownce a post that links to http://www.storestacker.com (Must comment below with link to post to prove it)

>>Earn an Extra 5 Tickets – Vote up and comment on the Squidoo page at http://www.squidoo.com/make-money-online-blogging (Must comment below with link to post to prove it)

>>Earn an Extra 15 Tickets – On a publicly accessible blog that you own, make a post about this contest and it must be a live link directly to this page and must also have a live link to http://www.storestacker.com (Must comment below with link to post to prove it)

If you perform all steps to earn all available tickets you will have earned a total of 27 tickets, which means you will have 27 times more chances to win then someone who just registers for the single ticket.

Give Away Dates:

• Registration for the “Give Away” begins on Monday August 11th and ends Sunday August 24th at 11:59 midnight eastern time.

Rules:

• Participants must be at least 18 years of age
• All criteria for the registration must be completed in full
• No registrations will be accepted after the deadline
• Winners will be selected by random draw and each participant will have the opportunity to enter more then one “Ticket”

Prize Delivery:

• This physical products in this contest are only available in Canada and the USA. The contest itself is open to all areas, but physical prizes will only be delivered to a USA or Canadian address. If you are selected and live outside of the USA or Canada, you may donate the prize to a follow up contest. This follow up contest will have the website of your choice (pending our approval) as part of the contest registration criteria (lots of exposure).

Disclaimer:

• Johncow.com is not responsible for the delivery of the prizes, this will be handled directly from Scott Trimble and Halfagain LLC, the owner of StoreStacker. Prizes may take up to 30 days for delivery.

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

Well today I am taking an opportunity to vent about something that drives me absolutely insane… but before that I want to take an opportunity to let you know about a fantastic “Give Away” that is starting tomorrow and is being 100% sponsored by the guys behind StoreStacker.

You may recognize this as the store I put into the back-end of the GamerzReviewz blog I did for the COWPetition. Well the owner, Scott, came in contact with me a few months ago and asked about holding a contest here at JohnCow and since we were already booked up for contest, I had to wait and schedule it for August. Well when you see the prizes, you will agree with me that this is worth the wait. Scott has put together a fantastic list of prizes and I am going to make this very easy for everyone to get involved.

Here is what Scott is offering…

I will have all the details of the contest posted tomorrow so stay tuned!

I also want to thank http://www.storestacker.com for putting such a fantastic package together for us.

Now it is time for me to do a little venting!!

I have been in this business for a while now and if there is one thing that i absolutely know, it is there are some people who just thrive on being complete and “udder” A-Holes! (Yes I am sure you know what the A stands for there).

Well I am used to this, I have had thousands of customers and out of that you will always get the people that think everyone is out to screw them and take advantage of them. These people tend to never become successful because they are always blaming everyone else for their situation in life.

There are also the other people that just have too much time on their hands and make a point of researching and putting together bullcrap in order to make someone look bad and make themselves feel somehow like a better person.

In the internet marketing world, we have a bad reputation. People that do not understand our business immediately categorize us as spammers and or scammers. One of the wonderful things about owning this blog is it is free to come here and I am free to post and comment as I wish and this is often a great stress relief. Overall however I am pretty good at taking things with a grain of salt, I have come to realize that there are just jerks in this world who will always be out to blame and or hurt others to justify their existence.

What I can not take however and frankly pisses me off to no extent is when someone makes outlandish accusations without any justification at all.

OK, so now you are probably wondering… what the heck are you talking about here?

Well, as you know, I am helping my wife with a blog on Arthritis and the reason she picked this topic is because she has suffered from the condition for over 3 years now and is something she is very passionate about. Well one of the things I mentioned for her to do when she started this was to get involved in a couple forums and the reason is because she really should get involved in the community to understand it. Well over the past month, she has gotten very attached to two particular forums and absolutely loves them. She has been able to share things and learn things and it is a fantastic experience for her… or I should say it was.

Yesterday I saw a link from one of the forums that my wife is involved with and this individual started spouting off that my wife was the worst kind of spammer and scammer and should be put in jail, he started venting about using the forum for the wrong purpose and how she does not belong there. Now, he came to this conclusion not from anything my wife posted about, he could not use those since the 50 some odd posts she has made have all been sincere and heartfelt. Where he came to this conclusion was because he came to this blog and saw me mention forums for traffic and immediately ASSumed that this meant spamming.

The comments he made were completely ridiculous and it was in my opinion the most immature and outlandish reaction i have yet seen… and I honestly thought I have saw it all.

The individual is claiming because I am teaching my wife on how to get traffic that this must somehow mean she is scamming or spamming, which goes back to people not understanding what we do.

BUT then I need to ask myself…

Can You Blame Them???

I have never once condoned or suggested that anyone spam or scam anyone and in fact I say that if you want to build a long term business, doing such a thing is suicide. This however is not what lots of people that are in this business are doing. As I started looking at this, a lot of supporters started coming out in the forum saying that the guy that made the accusations is an idiot and has done this before, which then made my wife and I think… he is not really trying to be an ass (even though he is very good at it) but he is reacting to a situation that from his experience has been very negative.

Now do not get me wrong, I have no patience for these type of ignorant people, that no matter what anyone else says, will always feel that they are right and are advocates of “Guilty until you prove me your innocent”. But what I do understand from this and what we all need to learn from this, is these communities are passionate about their topics and extremely protective. The reason they are protective is because they are constantly having people sign-up for them and do nothing but spam the living crap out of them. This causes for some to be extremely paranoid and it reality many black hatters have given justification to this.

Now, I do not get into the topic of forums and communities for another few days but I want to take this opportunity now to set the record straight. If you are looking for a shortcut to traffic and want to learn how to take “negative advantage” of places like forums, this is not the place to learn. What I am going to teach you is the absolute importance of being open and honest in these communities and how you use them to learn, share and grow. If you goal is to “market” in these forums, you WILL fail.

Forums are only effective if you truly want to become a part of the community and be a resource to others. If your only goal is to make a buck, then do not waste one second of your time with forums.

When I showed Audrey the concept of forums, she had no idea these places even existed to the degree that they do and now she is addicted. She is learning more then ever before and is making friendships and is also feeling that she is helping others.

If you are in a community with nothing but the intention of marketing, then you really need to reevaluate what you are doing. Not everyone in this business is in this to ruin it for others, some of us actually want to offer value and help make places like forums better.

Now for the biggest lesson in all of this: Do not let people stop you from what you are doing. There will always be A-holes like Levlarry, in the world who think that they know you, that everyone is trying to scam them. These are people that do this to justify some inner sense of importance and what you and I need to understand is that there is nothing we can do about these type of people. We can not make them go away, we can not make them stop BUT what we can do is not give them the justification they are looking for. These people will not listen to what you say and you could spend hours wasting your valuable time trying to defend yourself when in fact there is nothing to prove because there is nothing to back up their accusations.

In summary however, I just want to say that “levlarry”, you are in fact an idiot, just like the others in that forum say about you and you are way of line with your retarded claims. bobotheASS (aka bobothegeek), you are simply just an ass (I am addressing bobo from a comment he made on this blog).

Me, this is my blog and so I can say what ever I please and this is what I wanted to talk about

PS – blogging is great therapy

So, you got any opinions on this extremely far too long ramble or about the up and coming giveaway?

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

If you have been a reader of JohnCow for a while now, you will know that we are constantly holding contests here. Contests are fantastic ways to get a good amount of exposure, gain readers and more.

One of the huge advantages of us having a well established blog (along with lots of business contacts) is we have been able to sponsor some pretty sweet contests that have not cost us a single penny. This however does not mean that if you are just starting out and have few (if any) contacts that you can not hold a successful contest. What it does mean however is you are going to have to work a little harder to get some buzz going for it and you may have to spend some of your own money on the prizes.

Over the next week or so I am going to put together a case study for promoting a new blog which includes how to hold a contest and we are going to lay out every step of the process here in a blog series so you can learn first hand how to do it. The blog I am going to use for this is a blog that my beautful wife of 12+ years just created at http://www.anaudlife.com

Since I first got into running a business online, my wife has had 0 interest in any part of it. She did not like computers, had no interest in running a business and had not a clue as to how to describe to others what it was I did. The only part that she had any interest in was spending the money that it generated

As a stay at home mother (raising our two daughters) she has recently started to show an interest in blogging and getting involved with some forums and places like FaceBook and about 2 months ago asked if she could have her own blog. After about 10 minutes of laughing (because I thought she was joking), when I could tell from the look on her face that at that moment she thought I was a jackass… I then said in disbelief…

“Are You Serous?”

Well, she was serious and so immediately it popped into my mind… “What a great opportunity for a case study for my readers!”

So the first thing I had her do was list the top 5 things she was passionate about and loved to research on the internet. Number 2 on her list (after shopping for clothes) was rheumatoid arthritis. You see my wife was diagnosed three years ago at the age of 30 with rheumatoid arthritis and in fact it had gotten so bad that she had to use a cane full time. Once she knew what the cause of the pain was, she immediately began researching and testing treatments and everything else related to this condition. She has since eliminated the need for a cane completely and has become very physically active (our dog cant even keep up with her anymore).

As soon I saw this on her list –> BINGO!

You see, having a niche that you are 100% passionate about is a niche you want to be in. You can write with passion, relate to your readers and best of all it encourages you to learn even more about the topic so you can have stuff to write about.

Over the past 4 weeks Audrey has started to piece together a blog that is pretty darn good and she has done it by herself…

She has wanted to learn how to do it and so alI I have done (other then a little graphics help from some of my office staff) is provided some direction. It is a definite learning curve for her (little things like how to write a title, researching keywords, using forums for ideas and so) but I am very proud of how well she has done so far.

She is now at the stage of starting the promotion for her blog and this is the part that I am going to get a little more involved in and this is also the part that I am going to completely share with all of you. You will see first hand what we are going to do and the first part of this is going to be planning out the promotion strategy and organizing a contest.

So, you are going to want to get your pen and paper ready (you will want to jot down ideas that pop in your head) and get ready for some fun learning. I also recommend, if you have not done so already, that you subscribe to our blog so you can keep up with us… we will also be putting this into an ebook form for all our readers after it is done.

PS – One of my good online buddies is putting together a wicked contest for you all that will be hosted here on JohnCow starting next week, so stay tuned!

So out of curiosity…

[poll id="8"]

• Part 1 – Planning Your Promotion Strategy
• Part 2 – Understanting the How and Where of Your Promotion Strategy
• Part 3 – Planning the Subscriber Traffic Strategy
• Part 4 – Planning a Contest to Get the Buzz Going
• Part 5 – Planning the Contest Criteria

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

TIme too announce the winners of Giveaway.

We have had almost 3000 people enter this giveaway!

The way the winners were selected is I exported the list of names for everyone that has downloaded the ebook and then listed them in order.

I then used the random number generator at…

http://www.mathgoodies.com

…and selected the winners. I only have the name and email of the winners and so I can only enter the name below. You will receive an email today if you are a winner.

AND THE WINNERS ARE…

• Grand Prize: – Dan
  - Flat screen and a bunch of other stuff
• 2nd prize: – Scott of Flower Mound Texas
  - iPod touch – Sponsored by Market Leverage (the best affiliate CPA network around)
• 3rd Prize: Alex Newell
  - 3 Months of TrafficKahuna
• 4th prize: Erica
  - Flip Mino – Sponsored by Market Leverage (the best affiliate CPA network around)
• 5th prize: Kacey
  - $250 Amex Gift Card – Sponsored by Market Leverage (the best affiliate CPA network around)
• 6th prize: adibakri
  - Copy of Content Composer
• 7th prize: Rory Devlin
  - Copy of Video Post Robot
• 8th prize: Ron
  - 2 GB USB pen – Sponsored by Market Leverage (the best affiliate CPA network around) – and “JohnCow.com Fan Club. Charter member. ” t-shirt
• 9th prize: TJ
  -1970s Disco Party Mac Daddy Pimp Costume

I will post the full names and locations once they respond to the emails.

Congratulations to all the winners!

We also have another SUPER COOL Contest planned for next week, so stay tuned.

Want to also thank MarketLeverage for their generous donations! Please check them out… they are a fantastic CPA system!

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

Well today is the day.. no more clues, no more tricks… we are fulling coming out with who is behind John Cow and in celebration of this liberating moment (for me especially), we are going to make this fun… LOTS OF FUN!

Before I get into talking about the cool prizes however, I want to introduce ourselves. Now a few people have mentioned lately that we did not do a good job disguising ourselves in the last email we sent out… well that was the point. For over three months we have had people guessing at who we were and very few figured it out (personally i do not blame them.. I am sure you all have more productive things to do) and so we tried to make it a lot more obvious.

Now one thing I want to make very clear… one of the concerns we had with uncovering John Cow is we did not want the readers to be worried this was going to become another product pimp blog. We promise that this blog will only continue to improve in quality and we have lots of amazing things planned for the coming months.

So who are we… well a few days ago we mentioned that the owner of Johncow.com was a company named Archon Media (which is based in Houston TX)… but the owners of Archon Media are….

• Jason Katzenback (the voice of John Cow for the past 3 months)
• Jason Potash
• Marc Quarles

We are also the owners of such products and memberships as TrafficKahuna, CommentKahuna, Video Post Robot, Orwell Pro, Content Rover, PortalFeeder and more. We also have a huge number of non internet marketing blogs, websites and products that are focused on everything from health issues to GPS and over the past 4 years we have been able to build an online business that generates a healthy 7 figure a year income.

I am telling you that not to brag but the ensure you that we truly know what we are talking about. You see the original owner of John Cow was barely making a living online, not that he did not do a fantastic job with getting this blog initially off the ground (and I am sure he will be very successful) but this was not truly a “Learn to Make Money Online” blog because the old owner really did not know much about the topic. Well we do and over the past few years we have had a lot of bumps and bruises… and each time we have been able to learn from our mistakes and have been able to turn them into helping our business succeed even further.

Our goal with John Cow is to give back to the internet marketing community as a way of saying thanks!

Now for our current customers, please do not worry that we are going to be sharing all those strategies and tools that you pay to have access to. While we will share lots of strategies and tips here, obviously our first priority needs to be ensuring our paying customers are taking care of and that means that you have nothing to worry about…. you are our number 1 priority! Also, you will get behind the scenes access to exactly what we are doing with Johncow.com so you can learn from this real life example

WOW… does that feel good to get off my chest… you have no idea how frustrating it has been not being able to be completely open with everyone as to who we are.

Now onto the GiveAway…

FIRST OF ALL CHECK THESE PRIZES OUT…

• Grand Prize:
  -26” LCD TV that can be used as monitor
  -A FREE Copy of the brand new version of TrafficTravis (it is totally improved and being released next week)
  -A FREE copy of Affiliate Elite
  -A FREE 3 month Membership to TrafficKahuna
  -A FREE copy of TrafficTravis
  -A FREE copy of Video Post Robot
  -A one hour One on One phone call with just you and me to review your current business and brain storm ways to improve it.
  -A contest on JohnCow that will include YOUR SITE as the main registration criteria for entering (lots of traffic to you

• 2nd prize: iPod touch – Sponsored by Market Leverage (the best affiliate CPA network around)

• 3rd Prize: 3 Months of TrafficKahuna

• 4th prize: Flip Mino – Sponsored by Market Leverage (the best affiliate CPA network around)

• 5th prize: Copy of Content Composer

• 6th prize: Copy of Video Post Robot

• 7th prize: $250 ML Amex gift card – Sponsored by Market Leverage (the best affiliate CPA network around)

• 8th prize: 2 GB USB pen – Sponsored by Market Leverage (the best affiliate CPA network around) – and “JohnCow.com Fan Club. Charter member. ” t-shirt

• 9th prize: 1970s Disco Party Mac Daddy Pimp Costume

To help us celebrate this special event (for us anyway), we have put together a cool little giveaway that I hope you are going to love and registering for the giveaway is SUPER EASY!

As you know… a few months ago we had a little competition here on JohnCow called the COWPetition. This was a little contest between a fellow blogger named Garry Conn and ourselves. The point was to take a brand new domain and in 30 days build a blog and sell it on sitepoint.com for the most amount of money. Well we detailed every step and put it together into a 132 page FREE ebook that if you “Click Here” you can read some awesome testimonials. This ebook is not a cheap report to get you to buy something else… it is a full start to finish case study and we have been told over and over that we were nuts to be giving it away for free.

OK, so why am i telling you this?

Because all you need to do to register for this giveaway is simply register to download the FREE ebook (which is extremely valuable by itself) and you will automatically be entered into the draw. The only stipulation is the winners must still be registered when we draw the prizes.

If you are already on the list and have downloaded the eBook… you do not have to do anything

HOW TO REGISTER TO WIN –> Simply register to download our eBook below and thats it. (How easy is that )

Download “Building a Business NOT a Blog” and be Entered to WIN! Name: Email: SECURE & CONFIDENTIAL Your email address will NEVER be rented, traded or sold. WE GUARANTEE YOUR CONFIDENTIALITY because we HATE spam as much as you do.

Winners will be selected by random draw on Thursday July 31st at 12:00pm EST

We also want the give another HUGE THANK YOU to Market Leverage for Donating the Cool Prizes!

So what are your comments… Cool Giveaway or What???

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

Well the day is finally here… and I think about 3, maybe 4 people have been anxiously waiting for us to let the cow out of the bag. Before we get into that however, we have some winners to announce

• Winner of the BRAND NEW KINDLE from amazon –> Barbara Baker (http://twitter.com/)

• Winner of the FREE ACCOUNT AT WHYPARK.COM –> Silla (http://twitter.com/)

• Winner of the CUSTOM BANNER from http://www.therandomforest.com and the 30 DAYS OF ADVERTISING here at JohnCow.com –> Woobie (http://twitter.com/)

• Winner of a FREE COPY OF VIDEO POST ROBOT –> Dude World Order (http://twitter.com/)

Congratulations to the WINNERS! You should have received an email from us and if not, contact us via our contact form on this page and we will set you up.

Now that this contest is over we have another good one lined up for you… and this one is 100% sponsored by us the new owners and there is a good reason for this. You see we are darn proud of this here blog and the response from you our fantastic readers is amazing. We love getting emails and seeing posts on other sites mentioning how this is a true MMO blog now!

Of course we realize that there are a few of you, who probably are not reading this right now, that do not care for the change. We have not heard as of why but we accept that we can not be liked by everyone… we do not like it.. but we accept it

Now, as for us telling you who we are, we want you to know that this is a huge relief for us to be able to finally do this. We have loads of things planned for JohnCow dot Com and by having to hide our face was making a few things a little difficult.

Ok… so are you sick of me talking yet.. well too bad

With us coming out there will be a few obvious changes right away, like the fact that I am done using “we” and “us”… this was fun at first but is now a pain in the cow pie hole. So if that is something you are going to miss.. sorry.

Another thing is we are getting a lot more stirct on our paid reviews and please stop requesting us to review your site and not mention it is a review (sorry that is a pet peave).

We also have planned to come out with some cool new toys for the John Cow readers exclusively. We are almost finished a really cool one that will help your keyword research, if you follow along the strategies I taught.

OK OK OK.. sheesh… i can hear you yelling already.

This is too fun… but I have just a couple little bits of info still to share.

• 1. We did not spend $50 000 on this blog… so those rumors can stop right now. A good rule of thumb is to pay 10x’s the monthly rev a site creates and Bob was not earning 5 grand a month.

• 2. We are not Garry Conn, John Chow, Shawn Casey, Bob Jones or someone Bob hired (that one was actually insulting)

• 3. We are actually 3 people that own JohnCow but it is only one of the owners that is the voice of JohnCow

OK, so who is it…….

ARCHON MEDIA from Houston TX

There it is, that is who it is behind JohnCow!

But wait… am I not going to reveal who the actual name is of the owners and who the one owner that is the writer is?

YUP.. but not today…. (oh how i wish you could hear my laugh right now)

But before you get all pissy on me and say that is not fair, we are going to make it very much worth your while.

First of all, for any of you who are our current customers of one of our products or memberships, you just need to look at your email and you could figure this out pretty quick. This was how Andy Beard did it and I was a little surprised more of you did not pick up on this. Of course maybe you did but since there are only 3 or 4 of you that even care about this, you probably just did not get around to saying anything

Here is what is going to happen though.

On Thursday July 24th we are going to mention the names (no tricks this time either) of who the three owners of Archon Media are and who the voice of John Cow is and we are also going to be kicking off our new contest that is focused on our new ebook “How to build a Business not Just a Blog” and the winner will win a free copy of every product we reference in this ebook that we use, which includes…

• 1. A FREE Copy of the brand new version of TrafficTravis (it is totally improved and being released next week)

• 2. A FREE copy of Affiliate Elite

• 3. A FREE 3 month Membership to TrafficKahuna

PLUS –> To show we really do want you to succeed, we are also including…

• 4. A one hour One on One phone call with just you and me to review your current business and brain storm ways to improve it.

• 5. A contest on JohnCow that will include YOUR SITE as the main registration criteria for entering (lots of traffic to you)

We will be announcing the new ownership to our business mailing list (which is pretty darn big) and plan to see lots of traffic pounding on these pastures and so this should be fun.

How this is going to work is Thursday we will be making the announcement and then on the following Thursday (one week from then) we are going to be making the draw. The ONLY criteria to be entered into the draw is that you have downloaded the ebook and have an active subscription… there are no other criteria needed.

If you can figure out who we are from the hints I gave, go ahead and comment on it, we will not respond to them though and any of you that know because I have talked to you… would be cool if you could just comment a hint instead of saying who it is.

So there you go.. now lets hear your comments

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

Thanks to everyone who was involved in the COWPetition… we have kept our end of the deal and because we won the contest (woohoo!) we have donated all the winnings to WorldVision (an amazing charity) and we feel pretty darn good about it

Click Here to Enlarge

Remember tomorrow is the BIG DAY that we announce the winners of the COWRoast and announce the owners of JohnCow.com, so stay tuned

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

We are in the middle of finishing up the next keyword post but we wanted to ask a question, that came up based on a couple moos from the post “What Would X Do Without The Internet?“. The comments were…

If you cant read it, the moo says… “It’s really wierd how easily these famous bloggers get away with the online money for writing basically nothing useful… Are we hooked too much into the online stuff?”

A couple of moos down, another reader “Caleb” responded with…

Again, if you cant read it, the moo says… “Ajith: I don’t really see those particular types of posts -like when Chow shows pics of his dinner for example- as nothing useful because it gives the reader a sense of the blogger’s personality and lifestyle. This makes it more REAL to the reader…
…and YES we are hooked!”

So our question to you is…

What is your opinion on this topic?

• Should blogs be all business ONLY?
• Is not one of the attractions of blogging –> getting inside the mind of the blogger?
• What do you look for in a blog and what brings you back… what gets you hooked?

The way this is going to work is there will be one winner of the $100 Amazon Gift Certificate and that will be based on quality of answer. We will select the winner on Monday May 12th… and if there are more then one “high quality” answer, which based on the majority of your comments already we are sure there will be, then we will simply pick a number… but you MUST put a little thought in your answer. The winner will be notified by a blog post here and so you may want to subscribe to our rss feed to be notified

PS –> If you have not already, sign up for our RSS Feed to stay up to date on fun contests like this and to be notified when the next “Super Awesome” Keyword Research post is made.

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved