Everyone who runs a successful blog seems to have advice about how to write your blog posts. More often than not, the advice of one blogger will directly counteract the advice of another.

How do you know who is right?

The bottom line is this: whatever writing style works for your blog is the right style for you. It’s the ultimate test of practicality. If it works, do it some more. If it doesn’t work, stop doing it.

How do you find your writing style, though?

How will you know which one is working for you? I suggest that you try out a variety of different writing styles on your blog, and see how your readers respond and what kinds of backlinks each generates.

Here are three types of blog writing styles to get you started:

Personal Writing: This is the kind of blog writing where you talk directly to your reader in a conversational style. You use lots of personal anecdotes. You use informal language at times. You write as if you were writing a letter to your best friend.

The upside to a personal writing style is that you’re likely to create quite a loyal community of readers. The downside is that it’s awfully hard to outsource your blog writing down the road when you want to let your blog run on autopilot for a while.

Expert Writing: This sort of blog writing is much more didactic. You write as though you are an authority in your field addressing neonates. Expert writing is instructive, offers lots of little bits of advice and tips, and gives readers concrete activities to engage in.

Expert blogs are great because they tend to have high conversion rates. On the flip side, expert blogs can become mired in controversy when someone challenges their authority.

Sales Writing: Some blogs exist for one person: to get you to buy a product. This type of blog includes a lot of product reviews or may promote its own products.

Sales blogs can be very profitable – if they’re done well. However, a sales blog will rarely generate any kind of a loyal following, and you’ll probably be forgotten once they’ve bought their product.

Are there other types of writing styles that you think should be mentioned?

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