One of the most popular methods of PPC advertising is using Google’s ad serving platform, AdWords. While most people understand the basics of how it works, from picking keywords and creating ads, most people don’t have a thorough understanding of the AdWords editorial and content policies. And Google not only has algorithms in place to monitor the ads, but editors (real people!) who also make sure that all AdWords ads adhere to the policies. So here’s what to avoid if you want to keep your site up and running

This is my $$(@$%&@ing ad – Using Inappropriate or Offensive Language

This should seem obvious, and I’m sure no John Cow readers would ever resort to such dastardly tricks, but you’d be surprised with the number of people who try and get away with this. As a shock tactic, it may work in the short-term to get you come clicks, but this kind of as will get noticed fast and get taken down. If you’ve managed to be really offensive, or have tried this multiple times, your site will get shut down as well.

And don’t assume that you can get away with double entendres or being clever. While the Google algorithms may not get it, you can be sure the editors will. This is a cheap tactic, and not worth getting your campaign pulled.

G**gle and M*cr*s*ft click here – Using Copyrighted or Trademarked Terms

You didn’t think I’d actually use trademarked terms, did you? Much like Google, I don’t want to be sued for trademark infringement. And using the asterisks like I did won’t work in your AdWords ad either – if you could figure out what I meant, then so will the editors.

Free** Stuff (**well, not really free) – Misleading Offers, Special Prices, or Discounts

If you mention a special deal, price, or discount, make sure that the offer mentioned in the ad is prominently displayed on the landing page. Be careful on this one – even if you’ve used a valid offer in your ad, and it exists somewhere else on your site, but can’t be found on the landing page, then your ad will get flagged and removed.

Click here…but you’ll really end up here – Redirecting to a Different URL

In the past, some advertisers took advantage of a grey area in Google’s policies to redirect users to a site completely different than the one indicated in the ad. Google has since cracked down on this practice and expects to see the user taken directly to the URL listed in the ad, or, you guessed it, they will shut down your campaign.

We’re the best ever! Woo #1! – Using Superlatives or Competitive Claims

You may think that you’re the best in the world, or that you can beat your competitors with one hand tied behind your back, but if you don’t have the proof or 3rd party validation to back it up (and your mom doesn’t count) then don’t use the claim in your AdWords Ad.

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Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved

Review of Affiliate Espionage

Keyword research is an essential part of any successful Internet marketing campaign. Whether you’ve got a niche blog or whether you’ve got a product-based website, you need to know what the keyword marketplace looks like before you invest in AdWords.

Yet Google doesn’t, by default, provide you with a whole lot of help. Sure, they give you ideas about what keywords to use, but at the end of the day you have no idea what markets are truly saturated, and which keywords have proven successful for advertisers in the past.

Enter Affiliate Espionage. This software for the Firefox web browser tries to give you the kind of real data you need to know whether a given campaign has been successful.

Now, without access to proprietary Google data or an individual advertiser’s campaign data, no one can know for sure how successful or profitable a campaign is. Affiliate Espionage comes close, however. They’ve devised a formula that looks at exactly how long a given advertiser has hit on a specific keyword. Affiliate Espionage works on the idea that the longer an advertiser uses a keyword, the more likely it is that it’s bee successful for the advertiser.

One of the nice things about this software is the help it gives to new users. Not only is there a 47-page user guide available, there are many different video tutorials, all of which point out the features and functionality of the software.

Affiliate Espionage relies on other tools to help it in its task. Rather than reinvent the wheel, it uses data from WordTracker to suggest keywords, for example. It offers advertiser info from Keyword Spy, and even uses Archive.org to pull up landing pages.

While there are truly a dizzying number of features in this software, you don’t have to be a stats junkie to use it effectively. For example, you can set the software up to highlight any of your keywords that have been successful for advertisers for a period from one to 60 days. Yes, there’s plenty of other data available, but the interface provides for simple uses, too.

If you’re considering an AdWords campaign, consider letting Affiliate Espionage help you pick the right keywords and optimize your chances of success!

Click Here Now to check out Affiliate Espionage for yourself!

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved