SEO & Being a Trusted Expert
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You may not realize it, but the things that will make you a Trusted Expert will also help you with your SEO (Search Engine Optimization)…
…which will improve your natural ranking with Google…
…which will help people searching for your product or service find you in the top of the search rankings…
…which makes them think of you as a Trusted Expert!
See how that works?
If you want to be a Trusted Expert (and of course you do) you need to be all over SEO. That’s because people inherently trust natural search results more than PPC ads when they do a search.
Why?
It does not matter what the logical truth is, it’s the visceral emotional response (I am such a genius for knowing that big word) that counts, and gets people to take action. So, if you want to be considered a Trusted Expert in a certain niche, then you need to rank well in your target keywords.
You may expect this post to be full of SEO tips and tricks, but what you don’t realize is that you’ve already been doing a lot already to improve your SEO, if you’ve been doing all the things that I’ve recommended to become a Trusted Expert (and you have been doing those things, haven’t you… cause here is the previous post in the series if you missed it Press Releases the More Technical Stuff)
- Your blog. Google and the other search engines loves them some blogs. Every time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords – a good blog post with the proper keyword density (2-5%) can bring you in a ton of new people if targeted correctly.
- Your online press room. Again, Google loves anything that provides fresh content, and you’re going to be posting every single press release you send out (and again, you are sending press releases out now, right?) This is especially important because the online press release services only keep your press releases indexed for a short time. Anyone searching on the terms you used in those press releases after that time will be directed to your online press room/latest news area. And if you don’t have an area for your press releases, then they’ll end up…at someone else’s websites.
Beyond your Trusted Expert content, there are a loads of basic technical things you need to be doing to improve your SEO.
- Have a Google friendly site map and submit it to the google webmaster tools.
- Use a robots.txt file.
- Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
- Have your main keyword in an h1 tag (only once)
- Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
- Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
- Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
- Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
- Check for broken links and images (Google hates errors)
There are a lot of other tips and tricks to improve your SEO, but this is a good place to start. Like most things about being a Trusted Expert, it all comes back to the content. Properly targeted content not only brands you as a Trusted Expert, but it also improves your SEO and makes it easier for people to find you, which helps them to see you as a Trusted Expert.
Funny how reciprocal that is… well i think so anyway… sort of.
Yeah Jason these are the basic or you can say A B C D of SEO. So guys these are the basic steps which you should learn and mugged up before you start leaping.
Great article.
What do you mean by having a keyword in an h1 tag? Do you just mean KEYWORD or are you talking about putting it someplace else within an h1 tag?
Also, how do you use the same anchor text that you want to rank for when doing internal links without it being obvious?
Thanks!
1. In the html code, in the h1 tag, have your keyword phrase in the beginning if possible. So if you page was about “used red cars” you would have something like..
[h1]Buy Used Red Cars Cheap from ... blah blah blah[/h1](i used [ ] around the h1 because the html brackets would not show up)As for the anchor text and internal linking, you do not want to do this for every page on your site, but you should have a few that are the most important, i link to them with the primary keyword phrase and put the links in my footer, away from the primary navigation. This way it does not confused the human visitor but gives the search engine the keyword rich link i want.
Great Post again. So many people spend all their time thinking about the search engines and forget that what the search engines want is good content for the readers.
Good tips. Thanks!
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Excellent tips and very useful information. Whenever somebody gets into the world of blogging, the thing that they ignore the most is SEO for their blog. More than carelessness, it is the lack of knowledge that is the reason for this.
The basic tips that your have mentioned in the post should help such newbies to take care of their SEO requirements.
This was a good post. Two key points that people continuously forget about is the H1 tag and internal linking. Glad you mentioned those. Google puts a great weight on Title tag and H1 tag.
The basic tips that your have mentioned in the post should help such newbies to take care of their SEO requirements. That’s a good effort you have put on the network through your blog. I appriciate your work.
[...] (This post is a contination of the series of Becoming a Trusted Expert. You can read the previous post at http://www.johncow.com/seo-being-a-trusted-expert/) [...]
Love it… PR Marketing and the earlier post you did on PAD Files… youre giving away the cow!!
This was a great reminder. I have experienced having my ranking slip recently because I have not stayed on top of the things that need to be done on a regular basis to maintain my position. Ah the joys of being a solopreneur.
These tips I use, like a reflex! But content is not only text, but text, SEF pictures and videos! So I make google happy!
Excellent post on the “nuts and bolts” of SEO!
You have something people want…
The search engines are designed solelyto help people find what they want online.
A great deal of SEO training is about the technical aspects – such as keyword density and placement – but as John points out in this post, if you “keep it real” and speak to your audience in an “organic” style all your own, it’s quite possible for you to accidentally “back into” high SERP results.
By speaking with real authority on the subjects that people search for relating to your product or service, the search engines will help people find you specifically – especially if you know how to implement the “long tail” into your SEO (which will bring you highly targeted visitors).
Thanks John! I’m filing this one away and will refer to it often!
You’ll find very good information on SEO here:
http://www.seoinuse.com
Nicki
Hosting a properly S.E.O’ed website or blog is step one, that post was great advice on how to optimise your site/blog.
How to out S.E.O the competition is priceless advice.
Enjoyed the post. How many keyphrases would you recommend on each page, for example the homepage? Is is it bad practice to be ranking multiple keyphrases for one URL? You also mention in your post that you have to add your keyphrase into the ‘keywords tag’. Is this not now obsolete in the eyes of all the main search engines?
Best
Peter
1. the keyword meta tag is pretty much obsolete from googles eyes but i still recommend you do it for other services out there.
2. What i do now is focus a page on primarily one term and then let the search engine results tell me the best secondary term to focus on. What i do is wait and see what the stats say are the keywords being used to find that page and i pick the best of the bunch. This allows me to take advantage of what the search engines think is the best secondary term and i can focus initially on the primary. Hope that makes sense.
I already knew these tips, and they are all very important. It really helps to link out to other high ranking sites, and this is very often overlooked by many affiliates.
And speaking of affiliates, you forgot to mention that it is crucial not to have any affiliate link on your site (or maybe I missed it). Cloak your links every time!
The basic tips that your have mentioned in the post should help such newbies like me to take care of their SEO requirements.
This was helpful thanks for all the tips…
Yep, this is great advice!
Thanks for the info… I’ve saved this checklist to my desktop and will make sure to use it for every new site I make.
I was not internally linking… should make some good difference!
Cheers