SEO and Being a Trusted Expert
| Share |
This is a continuation on my posts about the tools you can use to brand your self as a Trusted Expert.
When you do a search on Google, you automatically click on the first link, don’t you?
Because if they’re the first, they must be the best in that category, right?
Not necessarily; they just have the best SEO, which makes you think they’re the best, which makes them money. You want to be that site.
And although you can also gain a top spot on the search results through paying for an advertiser’s spot, there’s a certain cache that comes from being in the top organic results spot. Is it a valid feeling?
Not really, since good SEO can be bought just as easily as buying a PPC advertising placement. But that feeling exists nonetheless, that somehow the organic search result is a better, more authentic, more trustworthy site to go the than the one that is blatantly advertising. And since feelings are what ultimately drive the buying process, not rational thought, this is not something you want to ignore.
SEO isn’t this mysterious thing that only guys you pay over $100 an hour can understand. Once you understand the methodologies behind it, and how it works, it’s easy for you to make changes yourself to the way your site is viewed by the search engines to boost your rankings.
Oh, and by the way, don’t say SEO optimization; since SEO stands for ‘search engine optimization’ you’re actually saying search engine optimization optimization. Which sounds dumb. Sorry, that’s a pet peeve of mine.
There are two different components to successful SEO: what you do to your site internally, and the things you do externally. Both of these will determine what your Google rankings will be on your chosen keywords. Within your site, it’s all about taking advantage of the opportunities that already exist. Later in this series we’ll delve deeper into exactly how you can improve your SEO yourself.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Some sites can be really spammy and illegal but have a high ranking for a keyword or popular keyphrase. They might have a SEO expert to get them high rankings.
I would use the alexa rank to deter trustworthy sites from spammy sites as well as the content the site contains
Description excerpts are crucial.
People tend to overlook the fact that ranking
is not enough. Copywriting counts!
Insert a call to action or some substantial
personal information to convey trust.
You make some great points in this post. Being in the top spot for a category doesn’t mean you have the best site. We have to remember this. Anyone can get on that first page or even first spot but we have to really understand SEO to get there.
I think it is funny when people call the guy in the #1 spot “spammy” or accuse him (me) of doing MFA sites.
The truth is, if the number 1 ranked site answers the question posed by the searcher, then that site is viable!
Just because my site is plain and ugly, and I link build and work harder than you doesn’t mean I am spammy or pumping out MFA sites. You are just jealous!
(not aiming that at you JC…just speaking outta my butt to the air)
LMAO
AL
Hi John!
Everything starts with proper keyword research and rebuilding your site internally. Terms of exeternal development means ‘more backlinks to your site higher google rankings ‘. You can use forums,blogs,blogcarnivals,social media,advertizing…
I have ssen some website on the top organic search but when I look to see their traffic it is almost nothing compared to other sites…. how does this happen?
And are they giving true visitor experience?
The key to ranking high in the search engines is,how to place your keywords on your site,who links to your site,the number of links to your site and who u link to. Master these and youu can geta top ranking for virtually any keyword.
I agree with you Allyn. My sites look ugly too, not because they’re spammy but because that helps a lot with my Adsense CTR.
But without comments site is dead!
it really comes down to good seo being done on good content!