Review of Google’s Search-based Keyword Tool
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Keyword research is one of the most time-consuming and often frustrating parts of using an ad campaign on Goggle AdWords. Putting together all of the data – from rates to search density to everything else – can be daunting. To further complicate things, once you’ve found a good keyword it can be challenging to find other relevant keywords to accompany it.
Google’s new Search-Based Keyword tool (http://www.google.com/sktool/) attempts to deal with that problem. The purpose of the tool is to look specifically at your site and offer new keywords ideas relevant to your site. It offers these keywords based on searches from Google over the last 12 months, so we’re talking about a solid history of data from which to work.
This tool helps site owners by giving them search query data that’s specifically relevant to the content on their site. In short, it provides site owners a way to take advantage of many advertising opportunities that otherwise have been missed.
Google’s Search-based Keyword tool is also useful if you’re not yet advertising on AdWords. You can use the tool to do research to find relevant keywords. An online pet supply store might use the tool to discover what sorts of pet amenities and accessories people are searching for online. If you run an MP3 player review blog, you can use the tool to identify what brands and models of MP3 players people are searching for, and focus your reviews in that direction.
One of the more exciting features of this new tool is the suggested bid data. What the tool does for you is to, for every search you make, make suggestions on specific landing pages on your site that seem to be related to that search. The tool then also offers a suggested bid amount that should be sufficient to get your ad into the top three spots of a search page for that keyword.
Like so many of the best Google tools, the Search-based Keyword Tool is currently in Beta. The good news about that is Google is still open to suggestions at this point. If you’ve ever struggled with keyword research, give the new tool a try and see how it does for you, then let Google know what they can improve.
PS – You can also check out the Google Blog for more info on this tool
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I used it, which is useful for all everybody
Interesting.
That is a good thing but i only focus on the volume of monthly searches and i don’t care about the price. I only target one keyword without thinking about the money.
But this is a good news.
Nice tip.
Haven’t seen this before.
great tool, I research my keywords for seo. If you research you can find some keywords that get decent traffic and don’t have much competition
Very nice info! I’ve been looking for something like this.
Thanks
J.R.
wow, thats a nice tool..
Thanks for sharing, Google rocks.
This looks like an awesome tool that can benefit all the people that are doing keyword research. I am going to work with it tomorrow and see if I like it or not.
Thanks for the write up…i have been using since i launched my love blog – Cupid Blogger Dot Com
About 30% of my traffic are from Google Search Engine…i am happy with it but want to increase more…
Never heard of this before, thanks for the share. It could really help me out with all my sites especially the niche sites i own.
This is why love to read your blog ,johncow, a lot of new thing i did not know before, you , maybe the first write about it , keep coming ..
Thanks a lot
Tanks
This is a very good tool for Search Engine Optimization!
Thanks very much for this post, its a great heads up and the tool will definitely come in very useful. I’ve started experimenting with it.
Really it is very good tool and it is very helpful for webmasters and site owners.
Thanks,
Avril
Yeah the tool is really working nice.
Wow – that is one nice tool
Not only can you use it to find some low cost adwords keywords, but it can also be used to find some top paying adsense keywords to build sites around.
I’m going to have to spend some time with this!
This is a great review of the google search keyword tool. This can make it a lot easier for niche sites. When you can see exactly what your target market is searching for, that can really narrow it down to the exact keywords you need.
Thanks for the awesome info!!
Bloggingelements.com
Thanks for this tool. It works good and it’s free!
I just try this tool, thank for your information