Rehashing Is Recashing

Written by John Cow on October 17th, 2007

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A lot of the complaints we see that people have about certain blogs, focus directly on the usability of the information that a post contains. Often, bloggers get accused of rehashing old posts, spreading information everyone already knows. The same people that complain because they’re not making any money online, they talk bad about a blogger for not being original.
We are quite certain these people are incredibly self-centered or just plain stupid. Just because you’ve read something somewhere else before you read it here doesn’t mean everybody else has. In fact, thousands of new people that have discovered the Internet and blogs as a way to make more money, will find their way to your blog eventually. For them the latest review you did on a new affiliate program is news. They will sign up and they will get you paid.

Think of a blog as a school. The kids learn new stuff every year, but the teacher usually stays with his grade. He or she will be teaching new kids the same things year after year.

The blogosphere is a fluctuating area. Today’s bloggers and blog readers will eventually be replaced by tomorrow’s. The secret to make money is no secret at all. It’s common sense, and patience. Sure, your current audience has already signed up with all the affiliate programs you’ve been promoting the crap out in the past, but your new readers might not have as they are just entering the blogosphere and decide to give it a go. These are the people that will make you some nice money again because they sign up to the affiliate programs that are new to them.

This is also a good reason for every blogger that’s in it for the money, to have some sort of landing page which endorses all the affiliate programs that make you good money. You make sure that you keep linking to that page with the right anchor text so that Google will eventually start to send traffic there. Traffic that will convert if you’ve set everything up the right way.

All of the above obviously also goes for the ‘free’ advice a blog is giving to it’s readers. As a blogger, not all your posts need to bring in the money — in time they will do this for you collectively.

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29 Comments »

Comment by Angel
2007-10-17 15:47:41

Moo.

 
Comment by Angel
2007-10-17 15:48:50

That little flag thing is quite cool, eh.

 
Comment by Courtney TURTLE Subscribed to comments via email
2007-10-17 15:54:48

You were caught with a fitness model on my blog yesterday :shock: Thanks for visiting John!

 
Comment by Contest Beat
2007-10-17 16:07:35

I’m living in Thailand too :twisted:

 
Comment by Ruchir
2007-10-17 16:09:52

Nice example you took there, of a school.

 
Comment by James
2007-10-17 16:45:58

I am going to do that page, it’s just that I don’t know how to set up my priorities and at the moment I know even less :-)

 
Comment by The Monetizer Subscribed to comments via email
2007-10-17 17:30:34

Great post, I will need to start linking more often to my moneymaker page versus the home page.

 
Comment by Randy Brown
2007-10-17 17:34:15

Moo, Moo!

Knowing your readers is important - knowing that you’re getting NEW readers all the time is also important and can be key to earning more $$ ..

There’s always going to be complainers and gripers.. As you’ve already posted before, they’re usually spending more time complaining than they are ‘working’ to make money for themselves… After a while you just learn to ignore them and they fade into the background as just ‘noise’ …

 
2007-10-17 17:48:21

Writing unique content is important, as opposed to simply “regurgitating” old stuff that everyone has already discussed. However, there are millions of new bloggers entering the blogosphere every year. They will be asking the same old questions that we did when we first got started. So, we should continue blogging about beginners blogging topics.

Great article, John Cow.

 
2007-10-17 17:51:26

I got a bit of a typo in my URL above, so I’ve made another comment with the correct URL.

http://www.probloggersmatrix.com

 
Comment by Israel
2007-10-17 18:50:38

i like this post, its a good reminder.

 
Comment by James Wilcox
2007-10-17 20:28:54

Good points here. Novice bloggers that complain they keep reading the same information everywhere are forgetting there’s a good reason for that. When something works, doesn’t it make more sense to use the things that work to your own success rather than try to invent something completely new? Once you are up and running and successful then you can start changing things around and experimenting. As my grandpa used to say, “Don’t fix what ain’t broke”.

 
Comment by Michael
2007-10-17 21:12:03

All good things deserve to be repeated and if possible improved on. I believe if you are adding something extra to a post then its always good.

 
Comment by Lizard Wisdom
2007-10-17 22:44:53

Well said, Mr. Cow!

Your posts should be original, but they can also be your own spin/opinion on a well talked about subject. Repetition is a good thing, especially if it is from a different angle or point of view.

 
Comment by Steve Mills
2007-10-18 01:39:12

It is always a struggle between writing what is fresh and new, but also writing about what has been tried, tested and works. As long as you give your take on the information that is out there, or combine two already known concepts together and see how they effect each other then you are looking good. There is room for speculation and also reporting.

You have to remember though that if you are providing the same information in the same form as everyone else, how is your blog going to stand out? What is going to make the reader want to come back, or consider you an expert in the field?

 
Comment by shy guy
2007-10-18 03:53:33

Yes.. There’s always people’s keep complaint and condem about others blog..

Why?? Dont know.. I’ve always been accussed coz my poor English..

Like cow said ‘Think of a blog as a school.’. Not only expertise can write blog.. So just do it.. Never care about negative …

 
Comment by KingJacob
2007-10-18 04:41:17

Thats where a featured post or popular post section will come in handy.

Also whats the deal with all these microsoft flags :wink:

 
Comment by Charles Lau
2007-10-18 04:50:03

You’re right about it… A lot of people tend to think their contents (or products/services) are no longer exclusive if they do a lot of rehashing which in fact might be necessary due to difference in people’s point of view as well.

 
2007-10-18 06:46:15

most of the blogger view

blog = money

money = blog

 
Comment by Wayne Liew
2007-10-18 07:46:37

I don’t think there’s a fact that is known by EVERYONE! People need reminders and even sometimes they have known something, it became a forgotten stuffs.

The blogs that originally posted these “known-stuffs” have all these posts deep in the archives. Questions and feedbacks are sometimes not answered by these bloggers any more. By refreshing these posts, it gets a new breath and these archive relivers can take over the job of giving feedback.

This is the reason why small blog like mine still get a small base of readers even though most of the things I shared are “known-facts”.

 
Comment by kher Cheng Guan
2007-10-18 09:43:04

Yes, like what KingJacob has mentioned above, there is a feature [Top or Popular Posts] where you can put all those past great ideas to be read by any of your new readers.Like what Dareen Rowse has done in his blog. Unless, you need to rehash your old ideas as fillers, when you have nothing new to share for the time being.

 
Comment by JCYL
2007-10-19 05:46:36

1st comment on john cow dot com! :twisted:

 
Comment by Indra Diky
2007-10-24 09:31:34

another great post!

 
Comment by Credit-Helper
2008-10-09 13:46:38

There are always new twists to old topics everyday. If you read the news pretty much you will come across very similar things to what happened last year and the year before. There is a lot of repetition for most of us.

The ability to take the old and make it feel fresh is part of what distinguishes a good article from a rehash.

Credit-Helpers last blog post..Poor Credit Personal Loans

 
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