Best Keywords for Blog Posts via KeywordCorralOnline Social Marketing and the Call to Action - Just Do It
Want to Learn How to Build a Business Not Just a Blog.. for FREE? CLICK HERE Now to Find Out How!
We firmly believe that the absolute most important part of using social media (Web 2) sites is the content you submit. Without good content you will not get your articles ranking in the search engines and even if you do get the rankings you will not get any conversions.
There are different types of online social marketing sites available to use. There are some that allow you to bookmark, some leave little comments or posts and others that allow you to create your own little page such as Squidoo.com, Hubpages.com, Ning.com, Google Notebook & Ezinearticles.com. It is these sites that the content we talk about in this post is focused on being used on.
The majority of people out there trying to earn money with these types of sites are often too focused on quantity rather then quality. They will outsource the content or spin it without taking the time to ensure it reads well and is informative. Your first priority needs to be focusing on the human visitor. You can then go back and tweak the content slightly to better optimize it for the search engines, which we will
explain more about later on.
The simplest and most effective method that we use for creating good “human focused” content is to follow the simple formula A.I.D.A. which stands for…
A - Attention: Get the persons attention right away. This is where your title (headline) comes into play. You will want to right away grab the attention of the reader and for an example, say we were promoting a page on our site that was a weight loss pre sales affiliate page for “Supplement X” and our keyword was “supplement x reviews”; our headline (content title) might be…
“Most Supplement X Reviews Are Full Of Crap, I Stopped Using It and I Will Tell You Why!”
Now, this might seem aggressive to some, but if you were looking for a supplement x review, would this not get your attention?
I – Interest: Now that you got their attention it is time to get their interest in what you are talking about. Following the above example, if our main purpose is to promote this product, this is where we have to pull the reader in and get them interested in learning more.
We have taken the stance that we will be slamming the product but in reality we will not be, the title was just to get their attention. You may want to start by explaining why other reviews are so fake and how it is so hard to know what is real out there. Peak their interest in what you have to say so they keep reading. It is very important that you relate to them right away as well. Remember, this is just an example of a strategy to try… you can write this however you want.
D – Desire: You got their attention, peaked their interest in learning more and so now it is time to spark a desire. In this example we would now need to make sure to come clean and explain what was meant about quitting supplement x. Maybe take the stance that we quit early on because of forgetting to take the supplement and then a month later started up again and we soon realized that quitting was the worse mistake we made because the product worked.
Make sure to explain the benefits of the product and how it will help. Do not just say something like “lose weight” instead you will want to highlight exactly what the benefits of this feature is. So you might say something like…
“Helped me to fit into my size 32 pants from a size 38 in only 30 days”
A – Action: This is now were you tell them how they can quench that desire. This is also where many people fail because they make a weak call to action and just leave the reader hanging. It is so important that you tell the reader exactly what to do. Do not just put something like a keyword linked to your page or use “Click Here” because this does not tell the reader why they need to take that action. Instead tell them why to “Click Here”.
A couple examples may be…
“Click Here Now to Learn How Easy it is to Get Started”
“Get complete access to this incredible system by Clicking Here Now”
You will want to reemphasize the benefits and encourage the reader that this is one of the smartest things they will ever do.
IMPORTANT: You will want to ensure you have linked to your page with the keyword but we also recommend you use a call to action word such as “Click Here”, these get much better clickthroughs then just the keyword. You can add a nofollow to the click here link if you like 
It is also important to understand that this type of content is not for every social site, these are meant more for the sites that allow you to create a page that you own. Some sites however frown upon this type of content and do not like call to actions in the content and get up tight if there are more then 2 links in the content. Do not be discouraged if your content gets taken down from some sites, learn and tweak and try again. Remember though, the whole purpose is to get the reader to take an action and visit your blog.. so use the content to convince them that they need to do that.
TIPS: Grab a notepad and a pencil and rough out the outline of the content. It is easier to start it out this way then on a computer. Also, create your headline first and then the article… this helps guide you as to what to write about.
Once you have your content ready, you are going to want to optimize the content (we will talk about this tomorrow) and we will also show you how to make a few variations of one article for a few different sites 
So, did you get anything worthwhile from this post?
Did You Download Your FREE Copy of "How to Build a Business NOT Just a Blog" Yet? Click Here Now to Get Your Copy!
Hi, Mate you have done terrific job in writing this content. Many newbies tend to do this so often and get their content down. This is a must for all the newbies who are venturing into Social Marketing and also Internet Marketing. Optimizing your content with keywords is a great idea to start with. I am waiting for your next post.
Johny Cows last blog post..John Cow VS Garry Conn COWpetition: The Competitive Spirit
JohnCow, Right on! I’ve been trying to fathom just how someone markets within the social networking sites listed in your blog article. I have read a lots of high-powered people like Rich Schefren and others wanting to ‘dominate’ these social sites, through all kinds of methods. The jury is out on how successfully one can market to a kid on myspace, facebook, twitter etc yes?
Respectfully, Nicholas Chase http://www.chasemarketing-domain.com
Here is the thing, most people don’t realize that they sell themselves most of the time for example what do you think you do at a job interview, having a first date?
If more people would just realize people are born sellers, saying that, selling is a skill that has to be honed!!
Thanks
Hugh
Hugh Frasers last blog post..I got mentioned by one of the biggest Internet Marketers!!
The AIDA is a great method that has been used in business for years, it really helps in structuring your writing. It focuses upon what your objectives are and will stop you drifting off in your writing into other areas. I find with content that using another acronym helps too KISS. Keep It Simple Stupid! The idea here is to stick to one simple idea for each of your items. If you find yourself drifting into a second topic areas, pull the info out and use it for another item.
Great information, as ever.
Steve
Steves last blog post..Traffic = Money. Here’s how to get a lot of it.
very helpful
Cow - good post there - interesting about the call to action part as I’ve heard this a couple of times about. Just a question - if you are looking at getting across the board on all of these sites and links to the same think/post a similar article, guessing you’d make the title unique and change roughly 30-40% of the content, or do you change more?
Nick - Road2bloggings last blog post..Road 2 Blogging’s Tuesday Links
what a nice method.i learn something today:)tnx!!
Naldzs last blog post..How to Load a Font
I have one question…How do you use ning.com to make money? I looked at the site and in order to place ads on the site you had to pay a fee.
Great Info - Thx for the tips!
Wow, what are the odds. I just wrote a great article about this on my blog, should definitely inspire those with smaller websites or blogs.
Thing is, yesterday I woke up to see my site had exploded with hits. Amazing numbers. I checked Wordpress Stats to see it was coming from a 3 month old StumbleUpon link.
How did this happen and why yesterday (and its carrying over to today too)? I have no clue. I’m not arguing with this, I’m pretty happy.
I took advantage of this knowledge and added a nice “Stumble It!” button to the bottom of all of my posts. I figured I’d add a Digg It button too, so I had to make my own (so it’s match the StumbleUpon image, lol, OCD).
Anyway, nice article. I never thought Digg and StumbleUpon could be useful unless you were already popular to begin with. :wink:
Ralphs last blog post..StumbleUpon - Overlooked Traffic Booster?
I use digg and stumbleupon all the time, if not for anything but the high value backlinks and when some of my posts get popular all the better.
If you build up your network on digg th possibilities are endless. An article on the front page could sent 25000 visitors your way in one day, even though on the downside, diggs community tends not to be too profitable, but at least you might find a few new readers!
Tim
http://timgrice.blogspot.com/
Tims last blog post..Ways To Increase Work Performance
I get some decent traffic from Social Bookmarking sites, but it’s not usually sustainable. More like traffic spikes.
Darron Beetges last blog post..Wordpress 2.6 released
Call to action - Get yourself to do it! Write a useful blog post several times per week, use social sites, comment on blogs.You don´t need to work 12 hour days, but just do something and over time you will see fantastic results.