OCD… An Online Marketers Nemesis?

Written by John Cow on April 28th, 2008

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Do you get caught in the “OCD Loop?”

Do you sit there and hit the send and receive for your email inbox repeatedly, anxiously waiting and looking for “something”… not sure what but “something”? Do you log into your ClickBank or AdSense account 25 times a day, in hopes that something magical has happened? Do you find yourself automatically going to a website, even though you were just there 5 minutes ago and nothing possibly could have changed yet? Do you stop what you are doing everytime the phone rings, even though we know it will take us 20 minutes just to get back into the grove of where we just were… destroying all our momentum.

It is like watching TV (not sure if this is mainly a guy thing here) and constantly flicking to the next channel… we are not sure why we do this, perhaps something is telling us that the most amazing show in the world is on and we are missing it. Regardless of why, the fact is we do and the end result is by the time we shut the TV off, we have not really watched anything.

The same is true for growing your business. You are constantly doing things but at the end of the day nothing is done.

You see the OCD Loop involves a phenomenon among many in the “MMO” field where they exhibit a form of obsessive compulsive disorder (OCD) in the way that they are obsessive about following a specific sequence of actions repeatedly throughout the day, even if they make no sense. If you were paying a person by the hour and saw them doing those activities, you would fire them… or re educate them anyway.

If you’re really honest with yourself, you need to ask yourself how often you actually allow yourself to fall into this OCD Loop, and fail to stay focused on doing the things that bring money into your business. Pinpoint your tendency for falling into this trap, and start thinking of ways to snap out of it when you feel yourself getting sucked into this loop, because it can waste a lot of your time.

STOP THE MADNESS

If at the end of the day you feel exhausted, stressed out and anxious because you know you were busy but are not sure what you have to show for it…. then maybe it is time to do things different.

How… Tell me please.. How?

Well, if there is one thing we have learned is there is no perfect answer for everyone. What works for us might not work for you but what we do recommend you try however, is to ask yourself these two questions…

1. Is what we are doing right now making us or going to make us significant money for our business?

2. If we were paying someone to do what we are doing right now, would we feel good that the money is being well spent?

These two questions might not do it for you, but we hope you see our point here. Busy work does not mean quality work. Focus on your ROI (Return on Investment) and treat your business like a business.

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13 Comments »

Comment by Bloggeries
2008-04-28 02:46:31

Wow that hit home hard as I’ve been in the loop the last 1 hour with lot’s of stuff to do tomorrow. It’s ridiculous how easy it is to spin tires online too lazy to do x which could bring in traffic yet you’ll do a routine constantly that produces nothing but sore hands. I think alot of it has to do with water seeping to the lowest level. Work is actually work, online or offline doing your checks is easy and takes no mental thought.

either way awesome post and one to remember.

P.s good luck on the sitepoint auction!

Bloggeriess last blog post..List of RSS and and Blog Directories to Submit to!

 
Comment by browie
2008-04-28 03:00:12

Excellent post. I find myself doing this quite often. I really need to just keep going. DO WORK SON

 
Comment by Tim
2008-04-28 04:03:42

It’s so easy to fall into this loop in the make money online world, probably because unless you have seen solid returns, it’s tough to stay motivated, keep trying, and start new things.

What I have found helps a LOT is instead of having your mind on the big picture, break down your day into mini tasks and goals you can tick off when done. This gives you something specific to work on and accomplish, instead of just “making money”.

Tims last blog post..Google Web Optimizer - Free Split Testing

 
Comment by Mike Huang
2008-04-28 04:33:24

HAHA! This post is great! lol. When I saw the title, I thought you would literally mean real life people having OCD problems, but I didn’t think you would bring in MMO :P

-Mike

Mike Huangs last blog post..Take A Buck Or Buy A Beer

 
Comment by Sean
2008-04-28 06:07:58

The funny thing is I think most of us do this. I check my google reader hoping for stuff to read at times, continue to refresh gmail and browse through the same sites when i should be writing or doing work. What a crazy life we live.

 
2008-04-28 12:48:52

What, you only check your Adsense account once an hour? Actually I had to go cold turkey on Adsense for a whole day just to break the habit. Now I limit it to no more than twice a day.

 
Comment by Wade
2008-04-30 00:39:50

Sometimes it is good to break free from your normal routine. There are some things you should be doing everyday, or following your new post. Others are just a waste of time. Keep a journal and document what you do, and how well it actually paid off. After a week, decide on what really worked. If you are doing some things just to get an extra 10 hits, you may want to try finding something else that will pay off better.

If all else fails, take the day off. Site back, do nothing, forget that you even have a web site. Come back with a clean slate and new mindset. This could help you break away from your OCD patterns.

Wades last blog post..Adsense Secrets Volume 4

 
Comment by Chris
2008-07-09 19:26:04

Wow, here I am trying to learn more about internet marketing… for my product to help people with OCD… and I find a new niche :idea: Internet Marketers! lol

 
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