All New CommentMILK Version 1.0Keyword Research - What Are You Basing It On?
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We have a question for you and we want you to really think about this.
What are the most important metrics that you use when doing keyword research?
1. traffic
2. Competition
3. KEI
4. ___________ (Fill in the blank)
There are lots of fantastic tools online today and each one has their good points and bad points… but one thing that 99% of all these tools have in common is they simply give you a calculated guess using their own custom algorithim, that simply tells you how many competitors there are and how much traffic you can expect. Some make up a fancy term to use, such as KEI, but the bottom line is it is simply a traffic and competition ratio.
Now this seems logical doesn’t it?
Of course we want to know the amount of traffic a keyword could expect and hopefully we can find those hidden golden nuggets that have virtually no competition and lots of traffic.
But why is it then, when we find these keywords, research and create good solid content, build back links and work our asses off to dominate the search engines, are we not making any money?
The traffic is great!
The rankings are fantastic!
The content is stellar!
What could be wrong???
This is where keyword research gets tricky and was our biggest discovery in transforming our affiliate marketing business. The discovery was that there is a gigantic difference between “traffic words” and “buyer words”
You need to understand that just because certain words get lots of traffic, this does not mean at all that the people searching with those terms are even remotely interested in purchasing anything.
A good example of the is the “dirt bike” industry. There are loads of traffic to be gained from this market but the demographics of this market tend to be generally teenagers who really cant afford to be spending a lot of money. Their searches are for interest… because they are fans of the market but few are spenders.
Does this mean there is no money to be made in this market?
Not saying that at all. There may be potential profits from AdSense and other revenue streams but not (in our experience anyway) a lot in the affiliate side of things. Now there are probably some of you out there making a killing in this industry online and if so.. good on ya! We are not debating whether a profit can be made but pointing out that depending on the revenue model you are going for, traffic and revenue do not always go hand to hand.
For those of you that have experience in PPC, you see this a lot. You can have two words that are almost identical yet one converts into sales like crazy and the other does next to nothing.
Why is this?
There are lots of guesses and theories as to why but honestly we don’t know all the reasons. What we do know however is that it is a fact that there are certain words that are more often used by money spenders then just general interest surfers. The challenge however is how do you uncover these keywords?
Well there are two ways this can be done.
1. Slow and Painful
Build lots of pages focused on lots of keywords, get lots of backlinks, record and track everything and wait months to figure out what is working.
2. Fast and Furious
Find out what is working for others and use that information to get your research time reduced to only days instead of months.
Come on now… you can’t be serious cow?!
Oh but we are!
Traditional keyword research is great. There are loads of tools to use and they tell us some fantastic information but the problem is they are only using “traffic” and “competition” to tell you what to focus on.
What about “Sales”, “Revenue”… PROFITS
Would you not rather focus on a keyword that only gets 20 visitors a day but converts 2% then 100 visitors an day that converts 0.01%?
But how now John Cow?
There are no keyword tools that know what kind of profits people are making, they don’t know what words are making sales and what ones are not… do they?
Yes and we are going to prove it to you over the next few days. We are going to walk you through step by step, the exact process we use to uncover “Killer” keywords, that not only have good traffic and little competition, but are also already proven by others to be fantastic money makers.
If your interested in learning more, then subscribe to our RSS Feed and follow along as we lay out this step by step process with the exact tools and techniques we use.
Keyword Lesson Series:
- Lesson 1 - Keyword Research: What are you Basing it On?
- Lesson 2 - Keyword Research: the Cart before the Cow
- Lesson 3 - Keyword research: What for may we ask?
- Lesson 4 - Keyword Research: Show me the Money… Words that is…
- Lesson 5 - Keyword Research: Diamonds in the Rough
- Lesson 6 - Keyword Research: Start Up the Diamond Digger
- Lesson 7 - Keyword Research: Shiny Diamonds Everywhere
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Ack, this stuff is so confusing. I don’t bother much with finding the main “keywords”, but I know it comes in use when you wish to make money.
-Mike
Mike Huangs last blog post..You Eat Where You Work
10% keyword saturation, and making very unique phrases which then make your adwords campaign cost a few cents per click instead of a $5+ on the most popular. Its the method I am using for some of my products at the moment with great success. Its a pain I agree and not novice friendly. Luckily their is plenty of help for it across the net.
Big Ben Pattons last blog post..20 Tips For A Better Blog
A reasonable amount of searches per day with a low amount of matches. Don’t go for the big stuff, pick off the easy phrases with less competition. Depends on your niche i guess.
Neil Ducketts last blog post..Worlds Largest Television
Luckily, I’ve never had to be a keyword hound as I have my own source of traffic. I’ve always found this way of advertising to be more of a gamble than an investment for traffic. But I suppose if you do it right it would work. I just don’t like to risk my mooney too often I suppose.
Also Cow, why are you advertising on your own entrecard today??? lol
Cronuss last blog post..RSS Subcriptions
Before I commit to any keyword (in relation to affiliate marketing) I always go down the road of checking it out in Adwords for a week or 2. I don’t mean spending my own money but rather seeing how many people are bidding on it, how much and for how long. The ideal is to find phrases that have 100,000-200,000 natural search results and have 3-4 people spending money on Adwords for consistently. Usually means there is limited competition for that phrase but a profit in it.
Money Making Schemess last blog post..Official Kontera Plugin For WordPress
the picture is impressive……….hahahaha
joshuauns last blog post..Pixenate - Free photo editing software
Well, that made perfect sense to me. Guess I’ll be getting the feed in my inbox again…you said a “few” lessons and that got my attention. I haven’t spent much time on keyword research simply because I know zilch about it and have zilch for patience in some “online course” that other bloggers so often offer…
I’ve spent many hours doing keyword research only to find the words don’t convert.
It is almost always the keyword phrases that you think won’t convert that do?? Its weird !!
IEarnWhileISleeps last blog post..The Top 10 Tips To Drive Traffic To Your Blog!
That is where I am. I have picked words that made sense to me and therefore (In my mind) should make sense to everyone. If so, where is the traffic?