More on Press Releases – the More Technical Stuff

Written by Jason on October 20th, 2009
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OK, so now you know that you have to write press releases in order to become a Trusted Expert. You know that they’re good for business, your blog, or whatever it is that you’re trying to accomplish. But how exactly do you go about it? And in this post, I’m not talking about the content, since I covered that in the last post. Here’s the things you need to figure out to get your post seen by the right people:

pressrelease1. How you’re going to distribute the press release. There are many options out there. First off, you need to decide your main distribution. There are many press release distribution services out there, both paid and free. While you have to pay money for the paid service (duh), the top paid services have a much wider and larger distribution. (It’s really a case of getting what you pay for.) If you’re really strapped for money, stick with the free one, getting your message out to some people is better than none. Here are some PR distribution services:

You should also make sure to always simultaneously publish your press releases to your online press room/ latest news area of your site, which I’m sure you all built after my last post, right?

2. What keywords you’re going to target. You need to treat your press release just like any other kind of content that you put on your site. And all of your content needs to keep in mind those keywords that will resonate with your buyer personas.

3. What links you’re going to include. At the very least you need to include a link to the area of your site that the release is talking about. Ideally, any time you mention something about your company, you should be including a link. Talking about the company history, or if you’re the company, information about you? Then link to the About Us/Bio page. Remember, you want to make it easy for your buyers/readers to find you.

4. The social media you’re going to utilize. Using social media tags will make your press releases easier to find, and they also give you the opportunity to reach new buyers/readers in the specific niche that you’re looking to target. The big ones are Technorati, del.icio.us, and DIGG, but there are many more. If you’re not sure how to go about using social media tags, Todd Defren at SHIFT Communications has a social media press release template that they have made available for free; you can find it at http://www.pr-squared.com.

And don’t forget to mention your news on your Twitter and Facebook as well, but those Social Media tools and how to use them to become a Trusted Expert deserve a post all their own.

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10 Responses to “More on Press Releases – the More Technical Stuff”

  1. Website Promotion Blog says:
    October 20, 2009 at 6:54 am

    Interesting post! It provides a general insight into the importance of press releases for those who have not taken PRs so seriously yet.

  2. Tweets that mention More on Press Releases – the More Technical Stuff | John Cow dot Com -- Topsy.com says:
    October 20, 2009 at 7:03 am

    [...] This post was mentioned on Twitter by John Cow, Evan LaRue. Evan LaRue said: More on Press Releases – the More Technical Stuff: OK, so now you know that you have to write press releases in.. http://bit.ly/375cHi [...]

  3. Jonathan Scott says:
    October 20, 2009 at 7:52 am

    These posts about press releases are right on time. I have been looking at this for a while. But of course procrastinating. But you have pushed me into just doing it. Thanks for posting these.

  4. Jason Berkes says:
    October 20, 2009 at 12:36 pm

    Great Post Jason. We all need to do more on the PR sides of our businesses.

    Thanks

    Jason Berkes

  5. Catalin says:
    October 20, 2009 at 1:18 pm

    Great info about Press Releases. For more exposure we all needed to use Social Media with this PR.

  6. Sean says:
    October 21, 2009 at 2:44 am

    Your back on form Jason! with this info I can increase exposure to my gogvo news page, and increase my site profile, Thank You.

  7. Jeronimo says:
    October 22, 2009 at 8:03 am

    Good article, the pagerank is important but we can not just focus on it.

    Jeronimo's lastest..Ganha Vouchers da Amazon
  8. Suchmaschinenoptimierung says:
    October 22, 2009 at 3:04 pm

    Check at Google news, which free PR sites are in the daily list. You should focus this Sites…Page rank is not important ,,,

  9. ajsquare says:
    October 23, 2009 at 8:31 am

    Press release submission are the basic ways to do general marketing. Benefits of Press Release… * Press release is a powerfull publicity tool that helps the enterprenaurs to build business.