Comments on: Marketing Content and Content Marketing http://www.johncow.com/marketing-content-and-content-marketing/ Making Money Online Blogging by Milking the Internet! Fri, 03 Dec 2010 03:40:03 +0000 hourly 1 http://wordpress.org/?v= By: Pro SEM Specialist http://www.johncow.com/marketing-content-and-content-marketing/#comment-31694 Pro SEM Specialist Fri, 07 Aug 2009 01:35:40 +0000 http://www.johncow.com/?p=3219#comment-31694 John, Your posts are truly remarkable. I am struggling with the idea of creating a blog similar to your own, but at least I have a great mentor to model after. BTW I'm not a direct competitor and your site content truly does provide the type of marketing mind shift that most internet marketers need. Please keep it coming and I'll be doing something with you soon. John, Your posts are truly remarkable. I am struggling with the idea of creating a blog similar to your own, but at least I have a great mentor to model after. BTW I’m not a direct competitor and your site content truly does provide the type of marketing mind shift that most internet marketers need. Please keep it coming and I’ll be doing something with you soon.

]]> By: Igor Kheifets http://www.johncow.com/marketing-content-and-content-marketing/#comment-31681 Igor Kheifets Thu, 06 Aug 2009 06:49:01 +0000 http://www.johncow.com/?p=3219#comment-31681 WOW! I have never expected so much feedback. Thanks Guys. It sure is a true pleasure watching people respond to your content like you guys do. Thanks, Jason, for this opportunity. ~Igor Kheifets WOW!

I have never expected so much feedback. Thanks Guys.
It sure is a true pleasure watching people respond to your content like you guys do.

Thanks, Jason, for this opportunity.

~Igor Kheifets

]]> By: Jeff Meyer http://www.johncow.com/marketing-content-and-content-marketing/#comment-31672 Jeff Meyer Wed, 05 Aug 2009 16:46:55 +0000 http://www.johncow.com/?p=3219#comment-31672 Excellent piece. I've been intending to post some similar thoughts (as soon as my site redesign is done). We've all been brainwashed to think the main purpose of a business is to "make a profit" when it is actually "to serve the community" (IF and ONLY IF it does that is it entitled to make a profit). I like how you tied that in with content as marketing. You are wise far beyond your years young man. Excellent piece. I’ve been intending to post some similar thoughts (as soon as my site redesign is done).

We’ve all been brainwashed to think the main purpose of a business is to “make a profit” when it is actually “to serve the community” (IF and ONLY IF it does that is it entitled to make a profit).

I like how you tied that in with content as marketing. You are wise far beyond your years young man.

]]> By: dom4biz http://www.johncow.com/marketing-content-and-content-marketing/#comment-31671 dom4biz Wed, 05 Aug 2009 16:26:26 +0000 http://www.johncow.com/?p=3219#comment-31671 Hello Jason another well written and thought out post. Most forget that most of what we learn is passed on from those giving that knowledge away. I have many times been accused by my peers that I give to much away. To me its all about the rule of giving to get. I know the bulk of what I know today is from what others passed on to me openly. Great comments everyone, and Igor you are spot on with your comments thx/dom Hello Jason another well written and thought out post. Most forget that most of what we learn is passed on from those giving that knowledge away.

I have many times been accused by my peers that I give to much away. To me its all about the rule of giving to get. I know the bulk of what I know today is from what others passed on to me openly.

Great comments everyone, and Igor you are spot on with your comments

thx/dom

]]> By: Surender Sharma http://www.johncow.com/marketing-content-and-content-marketing/#comment-31668 Surender Sharma Wed, 05 Aug 2009 15:32:52 +0000 http://www.johncow.com/?p=3219#comment-31668 Why people polish their content? Content speak the language itself.But is it,how can you benefited by me (Content). But people market their product without telling the truth behind their product that they are selling for money. My question for all the blog readers/Bloggers: How are you marketing your content? Why people polish their content?
Content speak the language itself.But is it,how can you benefited by me (Content).
But people market their product without telling the truth behind their product that they are selling for money.
My question for all the blog readers/Bloggers:
How are you marketing your content?

]]> By: Bijan Mohanty http://www.johncow.com/marketing-content-and-content-marketing/#comment-31663 Bijan Mohanty Wed, 05 Aug 2009 11:07:29 +0000 http://www.johncow.com/?p=3219#comment-31663 Beautiful post. In real world , one has to leverage between Free Line Content & Relationship Content on oneside and Conversion Content on the otherside. And their lies businee success. Many markteers build content and relationship but fail to encash it to Money while others get conversion content but are unable to sustain it . Beautiful post. In real world , one has to leverage
between Free Line Content & Relationship Content on oneside and Conversion Content on the otherside.
And their lies businee success. Many markteers build content and relationship but fail to encash it to Money while others get conversion content but are unable to sustain it .

]]> By: Steve http://www.johncow.com/marketing-content-and-content-marketing/#comment-31662 Steve Wed, 05 Aug 2009 09:18:24 +0000 http://www.johncow.com/?p=3219#comment-31662 Marketing content is much more important in terms of online marketing .. the content should clearly tell about the products/services so as the real customer could visit the website. Marketing content is much more important in terms of online marketing .. the content should clearly tell about the products/services so as the real customer could visit the website.

]]> By: ricky http://www.johncow.com/marketing-content-and-content-marketing/#comment-31658 ricky Wed, 05 Aug 2009 01:37:19 +0000 http://www.johncow.com/?p=3219#comment-31658 Perfect advise,and i will have a try to take this way,maybe i can get a got,Thanks, It is a pleasure to be blogging for this kind of audience Perfect advise,and i will have a try to take this way,maybe i can get a got,Thanks, It is a pleasure to be blogging for this kind of audience

]]> By: Big Mike St Louis http://www.johncow.com/marketing-content-and-content-marketing/#comment-31657 Big Mike St Louis Wed, 05 Aug 2009 01:23:13 +0000 http://www.johncow.com/?p=3219#comment-31657 Great info content is king and how you use it is very important. Keep up the great blogs i will be back for more. Great info content is king
and how you use it is very important.
Keep up the great blogs i will be back
for more.

]]> By: kevinms http://www.johncow.com/marketing-content-and-content-marketing/#comment-31656 kevinms Wed, 05 Aug 2009 00:44:14 +0000 http://www.johncow.com/?p=3219#comment-31656 Thank you very much for your post. Absolutely excellent information and very useful for me. Great done and keep posted. Looking forward to reading more from you. Thank you very much for your post. Absolutely excellent information and very useful for me. Great done and keep posted. Looking forward to reading more from you.

]]> By: Your page is now on StumbleUpon! http://www.johncow.com/marketing-content-and-content-marketing/#comment-31655 Your page is now on StumbleUpon! Tue, 04 Aug 2009 23:21:33 +0000 http://www.johncow.com/?p=3219#comment-31655 <!--%kramer-ref-pre%-->[...] Your page is on StumbleUpon [...]<!--%kramer-ref-post%--> [...] Your page is on StumbleUpon [...]

]]> By: Tom Harvey http://www.johncow.com/marketing-content-and-content-marketing/#comment-31653 Tom Harvey Tue, 04 Aug 2009 22:26:52 +0000 http://www.johncow.com/?p=3219#comment-31653 Great post, its so important to develop and build trust before people buy from you so that you can develop long term relationships. Content=Trust=Relationship=Money Great post, its so important to develop and build trust before people buy from you so that you can develop long term relationships.

Content=Trust=Relationship=Money

]]> By: Andrew Vaughan http://www.johncow.com/marketing-content-and-content-marketing/#comment-31649 Andrew Vaughan Tue, 04 Aug 2009 18:20:01 +0000 http://www.johncow.com/?p=3219#comment-31649 Hi John, Yeah - these days, you must give real value or become extinct. The value is in the content you give. Andrew. Hi John,

Yeah – these days, you must give real value or become extinct.

The value is in the content you give.

Andrew.

]]> By: John Cow dot Com - MyBlogLog http://www.johncow.com/marketing-content-and-content-marketing/#comment-31648 John Cow dot Com - MyBlogLog Tue, 04 Aug 2009 18:15:57 +0000 http://www.johncow.com/?p=3219#comment-31648 <!--%kramer-ref-pre%-->[...] to Google Latest Content Marketing Content and Content Marketing - 19 hours ago For the most part, the instinctive thing that people do is the opposite of what will [...]<!--%kramer-ref-post%--> [...] to Google Latest Content Marketing Content and Content Marketing – 19 hours ago For the most part, the instinctive thing that people do is the opposite of what will [...]

]]> By: Tony http://www.johncow.com/marketing-content-and-content-marketing/#comment-31647 Tony Tue, 04 Aug 2009 18:12:50 +0000 http://www.johncow.com/?p=3219#comment-31647 Very nice post. Hopefully I'll be able to make my blog more successful with this additional information. Very nice post. Hopefully I’ll be able to make my blog more successful with this additional information.

]]> By: J Ross http://www.johncow.com/marketing-content-and-content-marketing/#comment-31646 J Ross Tue, 04 Aug 2009 16:58:57 +0000 http://www.johncow.com/?p=3219#comment-31646 Wow, thanks for the article. It has been very uselful, especially the Relationship Marketing you have here. I do alot of research on marketing. Mainly for my own benefit, but I also share what I learn on my own site. <a>CREATIVE FUNDS</a> Wow, thanks for the article. It has been very uselful, especially the Relationship Marketing you have here. I do alot of research on marketing. Mainly for my own benefit, but I also share what I learn on my own site. CREATIVE FUNDS

]]> By: John Cow http://www.johncow.com/marketing-content-and-content-marketing/#comment-31645 John Cow Tue, 04 Aug 2009 16:57:42 +0000 http://www.johncow.com/?p=3219#comment-31645 First of all happy birthday and second of all.. GREAT POST! First of all happy birthday and second of all.. GREAT POST!

]]> By: Jeff Baas http://www.johncow.com/marketing-content-and-content-marketing/#comment-31644 Jeff Baas Tue, 04 Aug 2009 16:39:37 +0000 http://www.johncow.com/?p=3219#comment-31644 Excellent points! Marketing is not about coercing unwitting dupes to give you their money. Marketing is about solving people's problems. Many business owners approach the exchange of value with the viewpoint of, "I've got a whole bunch of stuff that is absolutely worthless to me. I can't buy groceries with it; I can't pay the mortgage with it. I've got way too much of it and I need to get rid of it! What do I need to do to get rid of all this stuff and get people to give me more money than it's worth to me?" If you walked into a store and someone said that to you, would you want to buy from them? Not a chance! You'd go flying out the door to find someone who isn't trying to rip you off. When you look at it, though, from the perspective of your potential buyer's needs, you see a far different picture. They have a pressing need that you have a solution for. It's worth far more to them than it is to you. Focus on the value it has to them rather than on your eagerness to get rid of it and you'll get far more than it's worth to you while they feel they're getting a real bargain. There's a lot more to it than just giving random stuff away and hoping you eventually make something out of your generosity. It's a matter of infusing what you give them with as much value as you possibly can so they're eager to do exchange their money for the value you offer. Business transactions exist only when both sides feel they got more value than they're giving up. Excellent points! Marketing is not about coercing unwitting dupes to give you their money. Marketing is about solving people’s problems.

Many business owners approach the exchange of value with the viewpoint of, “I’ve got a whole bunch of stuff that is absolutely worthless to me. I can’t buy groceries with it; I can’t pay the mortgage with it. I’ve got way too much of it and I need to get rid of it! What do I need to do to get rid of all this stuff and get people to give me more money than it’s worth to me?”

If you walked into a store and someone said that to you, would you want to buy from them? Not a chance! You’d go flying out the door to find someone who isn’t trying to rip you off.

When you look at it, though, from the perspective of your potential buyer’s needs, you see a far different picture. They have a pressing need that you have a solution for. It’s worth far more to them than it is to you. Focus on the value it has to them rather than on your eagerness to get rid of it and you’ll get far more than it’s worth to you while they feel they’re getting a real bargain.

There’s a lot more to it than just giving random stuff away and hoping you eventually make something out of your generosity. It’s a matter of infusing what you give them with as much value as you possibly can so they’re eager to do exchange their money for the value you offer.

Business transactions exist only when both sides feel they got more value than they’re giving up.

]]> By: Igor Kheifets http://www.johncow.com/marketing-content-and-content-marketing/#comment-31642 Igor Kheifets Tue, 04 Aug 2009 16:34:07 +0000 http://www.johncow.com/?p=3219#comment-31642 Thanks for the feedback, guys. BTW, Jason, today is my birthday, so this guest post turns out to be kind of a gift for me :P Thanks, It is a pleasure to be blogging for this kind of audience. ~Igor Thanks for the feedback, guys.

BTW, Jason, today is my birthday, so this guest post turns out to be kind of a gift for me :P

Thanks, It is a pleasure to be blogging for this kind of audience.

~Igor

]]> By: Sensei J. Richard Kirkham B.Sc. http://www.johncow.com/marketing-content-and-content-marketing/#comment-31641 Sensei J. Richard Kirkham B.Sc. Tue, 04 Aug 2009 16:29:00 +0000 http://www.johncow.com/?p=3219#comment-31641 Good reminder Just recently went full time and good basics, just like in martial arts, is what will keep me alive. Rick Good reminder

Just recently went full time and good basics, just like in martial arts, is what will keep me alive.

Rick

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