Syndicate Your Content For Search Engine Domination Keyword Research - Show me the Money… Words that is
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SHOW ME THE MONEY!”
In the movie Jerry Maguire, the character Rod Tidwell (played by Cuba Gooding Jr) gets Jerry (played by Tom Cruise) to repeat the phrase “Show Me the Money”. The scene that this took place in was very energetic and fun. The basis of what was happening in the movie was the character played by Cuba Gooding Jr, was making it very clear to Jerry McGuire that he did not care about any of the (uhn hmm… pardon the french here) Bullshit, that Jerry was throwing at him… what mattered to him was the money. Dont fancy talk me, dont tell me how great it will or could be… SHOW ME THE MOONEY!
When we are doing market research, this principal should be front and center. All the fancy numbers and calculations that most of the keyword tools out there tell us, are completely meaningless… We want to see the money!
What we mean by that is, before we invest any time or effort into creating a blog, we want to see that people are spending money and more important of all… people are making money in the market that we are targeting. We are not talking about the actual affiliate product here… we already know people are making some money selling that, what we are referring to here are the keywords.
How to Find the “Show Me the Mooney” Keywords
There are three tools that we absolutely love, when it comes to keyword research and we are going to explain about each one and why we like them. We really wish we could tell you that the only tools you need are free ones but that is just not true, we want to show you exactly how we do this to earn some kick ass affiliate revenue and this is how we do it… with these tools.
As we go through the remaining lessons, we hope you will fully understand why we not only recommend these tools but we use them.
1. Google Adwords Toolbox –> In our opinion this is the most powerful tool of them all. If we had to choose only one tool out of them all, we would honestly stick with the free Google tools. The data that Google provides is absolutely incredible and once you understand it, you can uncover beautiful words… and we are going to show you exactly how we do it.
We do recommend that you do not use the publicly accessible tools, but instead create an Adwords account to access the tools from the Adwords control panel. To register for Adwords, you will have to set up a mock adwords campaign but you can pause it right away and then access all the tools.
2. Traffic Travis –> We love this tool and we bet that a lot of you (if not most of you) have never heard of this one. A good friend of ours named Mark Ling, who is a very successful internet marketing in the non IM field, created this. Personally we think the name is terrible and the interface is kind of cheesy looking but once you understand what is under the hood of this bad boy, you will absolutely love it and as we get further into the training you will see why.
3. affiliate elite –> This is a fantastic tool that should be part of every affiliate marketers arsenal… in our opinion of course. We absolutely love the spy tool and to be honest with you, is the only part of this software we really use. Not to downplay the rest of the functionality but this is what helps us identify the winners from the losers.
Other Tools…. there are lots of other fantastic tools available, such as WordTracker, Keyword Discovery, SpyFu and more. We have used them all and still use some but the above three are our favorites and in our opinion are all that are needed for very effective keyword research and are what we will be sharing with you in the following lessons.
Now before you go out and buy these tools, you may want to follow along and judge for yourself… you may even already own some tools that you can use in place of them.
Lets Get To It - Enough talk, lets get our Hoofs Dirty!
The remainder of this lesson is going to focus on the initial step of digging out the words with Google. In the next lesson we will show you how to take those words… expand of them and then use TrafficTravis and Affiliate Elite to filter out the crap and focus in on the money makers.
Step 1: Log into your account at https://adwords.google.com/select/Login and then select “Tools” and “Keyword Tool”
Step 2: Check the “Website content” box and enter the true URL of the site you are going to promote and select “Get Keyword Ideas”
Step 3: Google will now list all the keywords that they feel are directly related to that site. They also organize the info into “Groups”. Click on the “Avg Search Volume” to sort in order of highest to lowest.
Step 4: Open a notepad file and copy down the top keyword from each group.
Step 5: Now we are going to look where the discussions are happening. Go to Google.com and now search for…
“Keyword Phrase” Forum
…for each of the keywords that you listed from step 4, such as…
This is a very powerful step, because this is where the people in the market actual go and talk. This is where the problems are discussed, the resources are discussed and more.
Step 6: Click on the top forum that shows up and you want to browse through the forum and look for keywords that are not in your list and are not phrase matches to your list words. For example, since the example list has “day trading”, we would not use a word such as “forex day trading” since my keyword already covers that… instead I want to look for words that are completely different. You want to look for words used by experienced members in the forum as well and in discussions that have a lot of responses… that shows interest in the subject.
For example, we found the word “EuroBund Daily Notes”, there is a good discussion on this and it is not something we have on our list… so we added it.
Make sure you do not waste too much time here though… you can get into analysis paralysis here. Just browse around, find popular discussions and look for hot topics and the words being used.
Not every keyword will have a quality forum associated with them, but a lot of them do.
Step 7: Now go to google.com (the search engine part) and enter each keyword from your entire list, one at a time and copy down the urls of all the adsense ads on page one of the results only. Repeat this for every keyword that you copied down from the previous steps.
Note –> The reason we are doing this is to focus on keywords from sites that “PAY” for traffic… they are the ones that know which keywords to focus on (did a light come on yet?)
Step 8: Once you have a list of all the URL’s, go back to your AdWords tool and now enter each URL, one at a time into the “Keyword Tool” –> “Website Content”. Click on the “Add all…” under each group to add all the words to the right side of the screen.
Step 7: Repeat this with every URL that you found from step 7. You will find that there are a few of words that are shared but there are lots more that are new.
By the time you have finished this you will have found a lot of great keywords… but the important thing here is to realize these are not keywords related to just anything… they are keywords related to sites paying to use those words. That is powerful because that shows the words are worth something.
Once you have compeleted this step, export the keywords in text format and save them to your computer.
Thats is it for today!
In the next lessons, we will show you how to take these words and filter them to find the hidden diamonds.
PS –> We truly hope you are enjoying these lessons and would love to get feedback from you on them… so leave a moo below about the lesson.
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Keyword Lesson Series:
- Lesson 1 - Keyword Research: What are you Basing it On?
- Lesson 2 - Keyword Research: the Cart before the Cow
- Lesson 3 - Keyword research: What for may we ask?
- Lesson 4 - Keyword Research: Show me the Money… Words that is…
- Lesson 5 - Keyword Research: Diamonds in the Rough
- Lesson 6 - Keyword Research: Start Up the Diamond Digger
- Lesson 7 - Keyword Research: Shiny Diamonds Everywhere
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Great post…
The quality of this blog has certainly improved since Bob jumped ship…
When do we find out who the new writer is?
Keep up the good work.
daves last blog post..Mayo Clooneen
The innovators are always just around the corner from making a big announcement. So tired of seeing announcements.The irony is that the targeted beneficiary of new local ad inventory, local advertisers aren’t benefiting from all of it yet. See Nebulous local search marketplace slide… good slide.
————
micheel
email drivenwide@yahoo.com
Internet marketing
Great post, many useful links to research keywords. And good step to step tutorial!
Thanks John Cow
Make Money Talkss last blog post..List of quality webmaster freebies - part 2/5 (Web editors)
Heck.. I might even use this for the competition.
I’d like to know who the new owner of this blog is. I don’t really care much for anonymous blogging about a subject matter in which you need a degree of trust, so an introduction would be cool.
Matt, we are John Cow… thought everyone knew that
Question for ya though… what market does not need trust?
Oh and did you like the lesson?
Great advice on using Adwords … will put it to the test.
Neil Ducketts last blog post..Hydrogen Sulfide Suicides In Japan
I don’t normally comment, but thought I should congratulate you on a great post.
Keep it up. Thanks
Nice ideas come to my mind while I read this. Must get home to work on my campaigns…
Thanks a lot and keep going
I have really been enjoying this series. Is it going to be on hold now because of the Cowpetition?
Jeff - buzzmyblog.coms last blog post..GrandMasterB Shows How an Amazing Theme Can Put Blogs in the Fastlane to Success
We will finish this series off with the cowpetition, since we use this strategy. It is going to either later this coming week or early the following week it gets finished.
Sorry for the inconvenience… the contest did shake things up a bit
Honestly, I dont see the option were it allows you to enter a website into the google keyword tool. I have two different adwords acounts and it doesnt show it on either.
Weird.
My Google keyword tool does not have a “website content” box. It only has a place for descriptive words and phrases
Did you look at the full screen shot…
http://www.johncow.com/wp-content/uploads/2008/05/keywordtool.jpg
That shows where to go
Great article… I’m sort of just blindly following all instructions that go along with the contest to creat a blog of my own and reach my goals
I don’t understand how this is going to work, I am going to listen and do it, but when I go through this process and come up with websites that are completetely unrelated to the website I the process seems to get diluted and I have never ever done things before, if someone can let me know why a word like trash would relate to digging for gold (example search for the forum of one of the words that relates to a keyword found that relates to digging for gold). I am a little confused. Like I said I am just going to do it, but if anyone could clarify for me that would be awesome! Thanks for the great post JohnCow I am going through blogging for moooney right now and the process is painful and I am praying that it pays off!