Keyword Research Has Never Been So Easy
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Keyword research is one of the most hammered subjects in internet marketing. Hammered to the point where it becomes nauseating after awhile. I say this because it’s a process that too many people over-complicate and really, it should be straightforward.
In this post, I want to show you an easy way to come up with laser targeted keyword phrases in a hurry without doing the complicated stuff. If you are doing article marketing, then this method will be just about all you need and the results you get will be productive.
All we are using is the Google search box. Google continues to improve it’s search facility and because it’s free, many overlook some of the powerful features it continues to add. Google also is a little lax in letting us know about them so it’s a matter of being aware and alert to them.
Have you noticed when you begin to type a search term into the box that a drop down menu will suddenly appear and you’ll get a list of suggested phrases? Do you ignore or dismiss this simply because it’s free and anything that doesn’t cost you you’re hard-earned can’t be too valuable? Well, think again. As far as keyword selection is concerned, this is one of the more powerful tools you’ll come across without outlaying any money.
The point is, Google is the king of search. When they give you these suggestions they are giving you real time data. Many keyword suggestion tools fall down in this area. Just think, Google is actually giving you terms people are looking for and in real time. For article marketing purposes, this is an excellent way to grab searched for long tail keywords on the fly.
Here’s an example. Let’s search for the term “dogs.” Now “dogs” itself is a term that gets 188,000,000 results so it’s not a good term to go after. But here’s what happens when you begin typing it into the Google search box. Google starts to give you a list of suggested terms related to the term dogs in the drop down. Google is actually pre-empting what you are looking for and they’ve become so sophisticated at doing this that they can just about read your mind.
I suggest writing down any three word terms or more that take your attention on the way to writing out the term “dogs.” Here’s the list I got when I did this exercise for the purposes of this newsletter for the term “dogs”:
“dogs”
- dogs for sale 1,730,000
- dog trust 664,000
- dog breeds 810,000
- dog names 1,480,000
- dogs.com 1,610,000
- dogs for adoption 488,000
- dogs that don’t shed 2,620,000
- dogs of the dow 323,000
- dogster 1,620,000
- dogs in heat 475,000
So we have a list of ten keyword suggestions from Google. These are the five I’m interested in…”dog trust”, “dog breeds”, “dogs for adoption”, “dogs of the dow” and “dogs in heat.”
So now I have five key phrases to work with. You can either write five articles around each of these terms or do some further analysis. I generally do further analysis and we’ll get into that in the next newsletter. For example, “dogs of the dow” is related to the stock market so it’s not one I want to keep.
But here’s the beauty of doing this. With the keywords you have, drill down again and type each one back into the Google search box. Bingo! More search term suggestions from his “royal highness” Google. Also don’t forget to test both singular and plural. What started out as typing one term into the search box suddenly grows to many. That’s why you’ll virtually never run out of keyword phrases to write around.
Love them or hate them, Google is actually on your side in this business but you’ve just got to be aware of what they have to offer. This facility in my opinion is priceless and worth every bit of the free subscription service we pay them.
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This is a continuations of yesterdays post onkeyword researchNow let’s look at another simple way to find those keywords with clout. Clout being in the fact that we want phrases people are typing in with an actionable mindset. I’m talking about keyword modifiers and also spelling mistakes. In other words,
This is a continuations of yesterdays post onkeyword researchNow let’s look at another simple way to find those keywords with clout. Clout being in the fact that we want phrases people are typing in with an actionable mindset. I’m talking… Full Article At:
This is a continuations of yesterdays post onkeyword researchNow let’s look at another simple way to find those keywords with clout. Clout being in the fact that we want phrases people are typing in with an actionable mindset. I’m talking… Full Article At:
This will be a very quick one. Last week, I wrote about how to decide your article writing topics, based on finding good search count + low competition. However, today I read a great post from John Cow, that explains onhow to do it easier with google suggest feature
Never thought about using Google this way, I have been using Micro Niche Finder for my keywords.
Now, I guess I’ll try Google as well.
Thanks.
There are plenty of “tools” out there, but like you I really enjoy using Google more than the others.
I’ve been doing that the past few days. I’m trying to get another website started up but i’m not sure which niche it should be in…
It should probably be in an area you have an interest in, no?
Why you use dog for search??
Cow is more related..
But it ain’t easy to choose other search engine..
Yahoo can’t get near google..
so there’s no other Search Engine
Google is the best
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I never thought about this, even though I look at the suggestions I didn’t think about using it this way.
I like the simplicity in which you presented Keyword research. I’m one of those who ignore the drop down, but not any longer.
Thanks for the great tip!
Well i am still new and learning keyword reasearch…
Recently, i launched a love blog called Cupid Blogger Dot Com. Most of my traffic are from social networking site like facebook but the search engine percentage is very low like 10%…
Will keyword research really helps???
hi Mr Cow,
I’ve noticed this new google feature and made good use of it. It’s both good and bad. It narrows what people look for by suggesting the most popular things. Thus meaning fewer search phrases so more competition on each one.
~ Steve, aka the google-loving trade show guru
I’ve recently started digging more into optimizing all of my sites based on keyword research. Some of my sites (not based on some CMS) need to be rewritten, while other need only some minor additions.
However, the results should be more than helpful.
Thanks for this simple but powerful tip. I never thought of this, but in only five minutes, I found a lot of new keywords and inspiration for new pages to create on my site.
Wow, once again you’ve broken it down and shown your readers it’s not as hard as it seems to build a great blog, that gets you the results you want. Thanks, John Cow, I’ll try this tip!
I think the real key here is what you said in your article “Google is actually giving you terms people are looking for and in real time”.
So if you pay attention to the tools Google is giving you and use them in a creative way, why even bother buying or spending your hard earned money in keyword research software?
All the info is at your fingertips you just have to learn to watch more intently. Just my 2 cents!!
don’t we get the same results from the keyword search tool by google ??
I have been playing around with the search based keyword tool. It brings up a lot of results. http://www.google.com/sktool/#
How refreshing to find something that we should use and not pay for. Thanks.
[...] This is a continuations of yesterdays post on keyword research [...]
[...] This is a continuations of yesterdays post on keyword research [...]