Syndicate Your Content For Search Engine Domination Traffic Travis Keyword Research - Diamonds in the Rough
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IMPORTANT –> This is the updated lesson to reflect the upgrades within the new TrafficTravis software. This lesson was originally posted May 24th (WOW 3 months ago already).
There are a few other updates and SUPER COOL surprise in store that all JC subscribers will get for free and will make your keyword reseach MUCH easier! My goal is to have everything out to you by Wednesday.. that means fully updated ebook and new cool tool!
This lesson is a continuation of the previous lesson Keyword Research - Show me the Money… Words that is
Now, that you have a large list of keywords, you will want to filter out the hopeful “Diamonds”… these are the words that are actively being used by advertisers and the tool of choice (in our opinion) is Traffic Travis. We almost passed over this tool because in our opinion the name and logo are cheesy (sorry Mark, but they are). It was a good thing however that we got to know Mark about a year ago and he walked us through this tool and we have been hooked ever since.
We need to make very clear right now, this is not a paid review or a requested review for a favor or anything else like that. As stated in the initial lesson, we will be sharing paid tools that we use and this is one of those tools we use and we personally love. After you finish reading this, you may agree or you may have a tool we do not know about that is just as good and you can use that. Just wanted to make that clear to everyone 
How to Dig for Hopeful Diamonds with Traffic Travis:
Step 1 –> Once you have Traffic Travis, open it up select “PPC Analysis”
Step 2 –> Click on the “Add Project” button
Step 3 –> Name your project and select the country location you want Google to use. I recommend you leave it to the United States unless you specifically want to target a different country.
Step 4: Select the “Keywords” tab in the project box and then select “import keywords”. Now paste your keywords from the previous “Keyword Lesson” into the form and click on start.
Step 5: The keywords will now be imported into the main table and you will now want to click on “Start Update” and TrafficTravis will now search Google for each individual phrase and get a list of the sites that are currently advertising with AdWords for that term.
Step 6: TrafficTravis will process each keyword and it is important that you watch the status area and the results. If you notice that suddenly the results change from returning results to now getting all 0’s then Google may have put a temporary block on your IP and this means the have enabled an image verification (captcha) system which prevents Traffic Travis from gathering the data. I recommend you do not have Traffic Travis run more then 1000 words at a time.
To check if Google has implemented a restriction, simply go to google search and try to use the search engine. If you get a image verification to use the search, then you will need to wait until Google removed the restriction or employ the use of a proxy service.
Once the status shows complete you can now go to the next step.
Step 7: Now click on the “Top sites for keywords” tab and then click the “Fetch Sites” button. TrafficTravis will now analye the data from the previous step and display the results you are after.
Step 8: In the results click the “Found” column to sort by highest to lowest. This number represents the total number of keyword that this domain was found advertising. Click on the rows that relate to the market of your niche and it will display the keywords in the right hand “Matching Keywords” box. Click save and name the file “keyword1″.
Repeat this step for the top 5 to 10 results of the most relevant domains to your niche and have the highest returned results and make sure to save each file as a unique name so you do not overwrite each one, so for example the next matching keyword batch save would be “keyword2″.
Step 9: Now take the 5 to 10 files you saved and copy and past the results into one file, so to make one list out of the 5 to 10 individual lists.
Step 10 –> Now go back to TrafficTravis and go to the “Keyword Sorter” in the “ABC Keyword Tools” section. Since there will be duplication in our current list we are going to want to clean it up a bit.
Once you have removed the duplicates you will now have a clean list to work with. Delete any extra stuff that may have been included that you do not want included. Now save this as your good keyword list.
Now we have filtered down our list from a many keywords with many “poor” terms, to a smaller more focused list that contains words you know are directly focused to your topic but also are words you know people are actually paying money to advertise with. This is the start of finding the diamonds… but we are not there yet 
Start of Added BONUS Topic –> You better say you love us after this little tip we give you
If you are just starting a new site, this is a great time to find one now, using the keywords you filtered out using Traffic Travis and here is a tip that you are going to LOVE!
This really should be a separate post but we are too lazy right now to do that 
–> Get a Domain Name
A very easy and extremely effective way to find a good domain is to use the free “Bulk Register” tool provided by GoDaddy. If you do not have a free Godaddy account, you need to get one now at http://www.godaddy.com
Step 1 –> Log into your Godaddy account and select “Domains” –> “Bulk Register”
Step 2 –> Enter the keywords in the text box provided, select “.com”, enter the “Access Code” and select “GO”. You can select the other extension options if you want.
Step 3 –> Godaddy will now go through your list of keywords and list for you the domains that are available that match your keywords. The results will initially show errors, but scroll down to see which domains are available. You should be able find extremely good domain names to use that will be keyword rich and very targeted to your market.
<– End of Added BONUS Topic (Hope you liked it)
Initial Content Keywords
Now that we have our domain, and our initial filtered list of words, we still have some work to do. To truly find the real “Diamonds” from the hopefuls is we are going to have to use “affiliate elite” and run it on a schedule for 2 weeks, we go into detail on this in the next keyword lesson (sorry).
Before we do that however, we want to get keywords for initial site content. We do not want to waste time while waiting for Affiliate Elite, so this is a perfect time to grab 20 or so terms from your list to create your blogs initial content.
Personally our results have proven over and over again that the best results is to not go live with a blog until you have 25 articles or more. We usually target 50 to start with but that is not always possible due to time constraints.
The good thing is we know that with the keyword we currently have that some people are advertising with them, the problem is that Traffic Travis only gives us a snap shot of one day. That means that the words are being advertised with right now but they might NOT be tomorrow because they are no good… which is why we will use “Affiliate Elite” to see if words are used consistently for 14 days.
That said, using some of these words now is better then nothing, at least we can see they are being used by some and the odds are that a lot of the words you select will be good words.
Step 1–> Log back into your AdWords account and go to “Tools” –> “Traffic Estimator” and copy all the keywords into section #1. Then enter 100 in section 2, leave section 3 blank, do not change section 4A and select “All Countries and Territories” in section 4B and select “Continue”
Step 2 –> Google will now display all the keywords and their suggestion of the amount of traffic you can expect for each word. You need to understand that this number represents what Google says you would get with the number one AdWords ad… NOT the number one organic listing, which gets much more traffic then AdWords. Click on the “Estimated Click/Day” so to sort the information from highest traffic to lowest.
Step 3 –> Looking at the list, you are now going to want to select 20 or more keyword phrases. A good rule of thumb is to initially look at the words that are three words in length and have bids between $0.50 and $2.00. The reason is this shows that these words are being advertised on but are not packed full of competitors, which keeps the costs lower. Always start from top to bottom so you can be sure you are getting keywords with some traffic.
IMPORTANT –> Your list might not have any words under $2.00, if that s the case then ignore the cost rule… if there are however, look at those.
Step 4 –> Now you are going to take each keyword phrase and go to google to check out the terms competition. Enter the term in google with the allintitle filter. To do that simply enter the following…
allintitle:”your keyword phrase”
What you are looking for here is the amount of competition this term has and a good indicator of that is the amount of sites in Google that have that keyword phrase in their title. This is not an exact science and there are some who argue that this is not a true picture but from our experience it works and we like to use what we know works (which we recommend you get in the mindset of doing, do not just listen to others but find out what works for yourself). By using the allintitle, we see if a word is overwhelmed with competitors or is easily dominated.
Good guidelines for the “allintitle” results are…
- Less than 15 000 results = Needs to have lots of traffic potential to be worth it. Not recommended for the majority of this content since you will have to focus a lot of link building on this. If you have 2 or 3 that fall in here that is fine but try to have the majority 7000 or less.
- Less than 7000 results = Good - Can be dominated with good optimization and focused link building
- Less than 1000 results = Great - Easily dominated
NOTE –> These are just our guidelines, they are what work for us. Do NOT argue with us if you agree with them or not, they work for us and so there
Step 5 –> Repeat this process until you have a list of at least 20 keyword phrases with OK or better for competition. These are the keywords that we are going to build our blog on initially.
IMPORTANT –> Make sure to only use phrases that make sense grammatically as you will need to be able to create content around these phrases.
Next Keyword Lesson –> Start Up the Diamond Digger
Remember, the problem we have now is that we have words for our content but we do not really know if they are “Profitable”. We have a good guess because we know that as of right now, people are advertising on them but we only know that as of right now they are being used. Yesterday they might not have been and tomorrow they might now be and what we want to know is what keywords are being consistently used for at least 10 to 14 days by the same advertisers. These are the words that we can be sure somebody is making money with and are fantastic words to build content around, especially affiliate based content.
Talk To Us –> Did you Like this Post? If so please let me know, it i good motivation for us to keep this up
Keyword Lesson Series:
- Lesson 1 - Keyword Research: What are you Basing it On?
- Lesson 2 - Keyword Research: the Cart before the Cow
- Lesson 3 - Keyword research: What for may we ask?
- Lesson 4 - Keyword Research: Show me the Money… Words that is…
- Lesson 5 - Keyword Research: Diamonds in the Rough
- Lesson 6 - Keyword Research: Start Up the Diamond Digger
- Lesson 7 - Keyword Research: Shiny Diamonds Everywhere
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Excellent tips.I loved the first part (traffic Travis) .No genius blogger discloses these to anyont
Awesome man!
Rockstar Sids last blog post..Six Wordpress Smiley plugins for comment and blog post
Hmmmm….
Are you saying we are dumb for sharing this?
I am reading this again for my blog… Can’t express how happy i am to get these article for free (People sell these as ebooks with less info)
You are my Aaron wall,Joel comm and John chow
Rockstar Sids last blog post..Six Wordpress Smiley plugins for comment and blog post
Cool.. that makes up for whatever you meant by the first comment
@Johncow -
sorry i didnt mean you are dumb.Infact you are my hero 
Hail the cow
Rockstar Sids last blog post..Six Wordpress Smiley plugins for comment and blog post
I was hoping that the details would be uber thick and rich, and I am not disappointed. I have a godaddy account and I haven’t used the bulk domain search the way you suggest. Brilliant idea! I need to find some help…..there is much work to be done and I need to get busy!
Keep up the good stuff, John. You’re kicking Garry’s butt so far, just in the quality of the sharing alone! Thank you.
Together, we are stronger.
Vicki Flaugher, the original SmartWoman
Vicki Flaughers last blog post..SmartWoman Interview:Chris Brown of BrandandMarket.com
You sure know how to sweet talk a cow with words like…
The Chow book is less informative thant these Cow tutorials. Thanks Golden Cow!
Cool… do not be shy to spread the word about that too
thanks for the post!
John, you are still my hero but I am confused by all the numbers. It’s not your fault. I just thought this would be simpler. For the “less than 1000 competitors” part, do you mean looking at that in Google Adwords tool or in Affilite Elite?
I thought I could use Ebay Pulse and Google Trends but most keywords don’t even show up on Google Trends.
Frustrated but moving onward!
Thanks COW!
Moo!
lawton chiless last blog post..If You Are Not Using Articles To Boost Your Sales, You Should Be
Those tools are great for finding top level niche words and I do use them. We are going to be sharing a clarification post on this as the last lesson about traffic numbers posed some questions. Trends is actually what we use
The thing is this is not good for long tail phrases, which is what the content is focused on.. and now we are going to have to explain long tail
The less the 1000 competitors is with the allintitle search… we will clarify that in the post.
Great, John. This one is my favorite post so far. I never really had a good way to separate valuable keywords from junk ones; it was always just a guess-and-check procedure that wasted a lot of effort. I’m sure success will vary per niche, but any kind of method — especially one that you’ve proven — is enough reason for me to try, so I promise I will!
Beautiful tutorial!
Thanks man i love
keyword research tips!
Make Money Talkss last blog post..List of quality webmaster freebies - part 2/5 (Web editors)
Your information is just amazing. The detail, the tips, Wow!. I know it is taking a lot of your time, but we sure appreciate it.
Bank CD Ratess last blog post..Day Three…Inching along.
Thank you
Hey John,
I have officially made your blog a regular stop for awesome info! This has been a fantastic series, and I’ve learned a lot…(And I’m one of those geeks with like a million keyword tools :cool:)
Anyway, thanks for the tips, especially the one about using Google’s ‘Website Content’ option to get things rolling. I honestly never even tried that, but it’s amazing!!!
Also: I’ve been considering affiliate elite lately, but I don’t want to have the ongoing payment for it when it feels like the best feature is already in Keyword Elite. Do you recommend getting AE, even if I have KE?
Thanks again!
Kyle
Kyles last blog post..Don’t Reinvent The Wheel…Put A Spin On It!
Kyle your comment is a great compliment.. thanks.
You can get the limited version of affiliate elite that is a one time payment. There are some restrictions with it though.
Thanks for the tip, I’ll definitely look into using that traffic travis software. I’ve heard of it before, but was also turned off by the utter-cheesiness of the pitch
Jims last blog post..Creating A Blog - Part Three: Registering Your Domain Name & Web Hosting
john,
I picked up Affiliate Elite will that work just as well as traffic Travis?
Yes, you can use affiliate elite without trafficTravis but you will have to filter through a lot more words.
We will go through affiliate elite in the next keyword lesson.
Thanks for taking the time to show us how its done. I have learned a lot from this and have a clearer picture of how I can research for the best keywords. This is just Great, I hope you keep doing this. Very Informative.
Hi,
traffic Travis surely a catchy name and a good service - I’ll look into it
Cheers!
Noobpreneurs last blog post..Young Entrepreneur - How Young is Too Young?
Thanks for warning would-be users about a possible google IP block. That advice is golden and transparent! Thanks!
evilwoobies last blog post..My Cowboy Fetish and Taming the Bad Boy
Oh wow, John! I *LOVE* this post! This was what I needed. Step-by-step, straightforward-numbers, taking out the guessing.
Here, you get 5 stars from me for this one: *****
Richards last blog post..The Easiest Info-Product Creation Ever (Really)
well written, easy to read, and very informative JC…imo, ur way ahead of garry, keep it up!
Cool… that what we love to hear.
Hi,
Great posts and just managed to find some time today to catch up.
I’ve already put in place your advice so far an am now onto the keyword research.
When you refer to the allintitle: results do you mean to include the inverted commas “” to surround the keyword.
I’m hoping the answer is yes
If a particular dotcom name is not available : mypreferredkeyword.com
Would you recommend going for mypreferredkeyword.net or .org or would it be better to choose say my-preferredkeyword.com (i.e throw in a dash somewhere instead?)
Finally - I’ve noticed in the past strange results from Google in terms of allintitle or allinanchor searches. On one particular day, I may find that a keyword looks really competitive as it returns maybe 10,000 results. A week later I find that it gets 200,000 results. Any idea why this would happen?
Yes you want to use the quotes, that is our preference. As for the keyword, yes try the .net and .org
Our preference is to always go .com because it is the easiest to remember for people from a branding stand point.
As for Google, ya they never show the same results… it depends on the data center you might be referencing and the fact that they are always moving their index around. Google’s data is NEVER to be trusted as exact… they are simply estimates and guidelines.
Hey Cow,
Great course! Thanks so much for providing all of this great info.
In this post, your “Bonus Tip” about getting a domain name leaves me with a couple of questions:
1. If you’re building an affiliate money site with other feeder marketing sites, is it best to get a domain name for the MONEY site using your best top level keyword or should the money site have a domain name with your best long tail keyword?
2. Is it better to get a domain name with a top level, lots of searches, but highly competitive keyword (e.g. 99,000 allintitle), or a domain name with a long tail keyword with less than 7,000 allintitle competition?
1. It depends on whether the product name itself will be highly searched. For example when a large product launch happens then people will often search for the product name by itself. So in that case we would use something like “productnamereview.com”
If however the product name is not brand new and has a lot of competition already we would focus on the keyword that we think people very targeted to that product would look for. So if we were promoting the Mac Air for example, and the word macairreview.com was taken we might use a word like compactmaclaptop.com (as long as this was a phrase we uncovered from our research).
So we guess the answer you are looking for is the long tail term that has the best traffic potential.
2. We would find something a little more in between but that depends on the traffic potential. If we have a word that has 7000 allintitle and 500 clicks a day versus one that is 15000 allintitle with 600 clicks a day, we will take the lesser.
Great post, but what’s the software alternatives for Mac-users?
you should invest in http://www.parallels.com/parallels_fusion/
I use it to run all my windows apps on my mac
Dennis, good call man. Mac users keep getting left in the dust b/c of tiny products we cannot run. Dang it!
lawton chiless last blog post..Tips For Success: Do Something Wild That No One Else Can Do
again.. as stated above http://www.parallels.com/parallels_fusion/ is what i recommend. It works fantastic and is only $59
Wow, too me, that is some impressive research for keywords. Its so good that it just cant fail
earn moneys last blog post..Internet Work From Home Program Review Instant Money Making System
Love it. Will give traffic travis a try. Where does it get its data from?
Belive him, this software will make your life much easy. It’s a well build software very easy to use and it’s FREE. Even if you are totally new to web marketing you will have no problems using traffic Travis.
It’s great that you can still find very good free software.
I really enjoy using Traffic Travis, it helps me a lot. Web CEO it’s even better but this is another disusion.
You can find other opinions about Traffic Travis : http://www.theseosuite.com/?p=88#more-88