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A few days ago, Small Potato published perhaps a blunt but personal opinion about Nate Whitehill’s Unique Blog Designs titled:”The Elephant in the Room“. We think he wrote what a lot of people were thinking — Is UBD really that Unique?
Just a quick recap for those of you that haven’t heard about Nate’s UBD. His wordpress theme designing company rocketed to fame and fortune after he had managed to give John Chow’s blog a complete new look. It was a unique theme because it was the first one of its kind to hit mainstream popularity. As if this wasn’t enough to ensure UBD with new theme orders from other bloggers, they managed to hook Mr Shoemoney too. Excellent marketing and a great way to boost your business.

Shortly after Nate had done the Chow design, we contacted him to see if it would be possible for him to provide us with a very similar theme. Obviously we were looking to continue our whole copycatting scheme at that time. Fortunately enough, Nate took his time in replying, probably because he was getting swamped with new orders, and we got some time to over think the whole situation. Not soon after Chow went live, very similar themes started to pop up left and right. Unique was no longer a keyword in our opinion.

This little time-out helped us to think things through and stopped us from acting on sheer impulse. Chow’s theme wasn’t really our taste and we felt we had matured enough to go our own way. Hyder from Weborithm then came into the picture and we’re very happy he did because we absolutely love our theme. We can definately say that we have got a one of a kind, unique blog design. (We’re actually going to give away a full blog makeover by Hyder this month for those of you who want a really unique theme too!)

But we’re starting to drift off topic here, one thing we wanted to comment on is the fact that after the review, the designer that does Nate’s designs stopped advertising on Small Potato’s blog. He felt the article was a stab in the back. On top of that, we are under the impression that he seems to think that he had a right to diplomatic immunity of some sort since he was a paying advertiser on Small Potato’s blog. In all fairness, we understand why he might have gotten upset about the blunt criticism, but in a professional manner, he should have distinguished “business from pleasure”.

You know that on a blog, the owner can and in most cases will say what’s on their mind. Just because you pay to advertise on the blog doesn’t give you an elevated status. You pay for advertising because you’re looking for traffic and the conversion of it into paying customers. You’re not paying to advertise on someone’s blog just because you’re friends. As soon as money gets involved, a relationship can quickly turn into business.

We talk with Small Potato every now and then via email, and we’ve got Nate on IM. They’re both really nice guys. The fact that someone disapproves with the way you do things and then shares their opinion in public means they do take a genuine interest in what you’re doing. It doesn’t mean they don’t like you as a person. Take their criticism to heart and respect their point of view. It might improve your work. But make sure you can tell the difference between business and pleasure.

Update: Just to clarify things, we are NOT dissing Nate and his Unique Blog Designs. We admire his keen business instincts and marketing insights he has displayed. The themes are just not our personal taste. That’s all!

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