How to Start to Build Your Own Communication Strategy
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Now, we’ve been talking about why you should be looking at things differently, and what you should be doing instead, and we’ve even gone through how to make your website more functional in order to meet your customers needs (because it’s all about them, remember?)… oh and yes, this is a continuation from the previous post on Press Releases 
The next step is to start to actively promote yourself (or, rather, why you’re the solution to their problems and establish yourself as a thought leader in your category.) But with all of the options out there, how do you do this?
It can be daunting simply because of the sheer number of possibilities.
What we’re going to concentrate on is promoting your website essentially through PR. Now, I’m not referring to simply putting out press releases, although they will be a part of the plan. When I call it PR, I use that term, but what I really mean is not-advertising. Meaning, you’re not going to have to pay for it.
Although paid advertising can and does have a part in marketing yourself on the web, there are approximately 2 billion books available (and a lot of them for free) so what I’m going to concentrate on is seeing this concept of basing your decisions on your buyer’s needs instead of your wants through to the end.
And there are a lot of non-paid resources out there that can promote your business and get people talking about you. Which is kind of what the point of PR was in the first place, before it forgot what it was supposed to do.
Remember, I’m not saying that you shouldn’t utilize paid advertising, or that it doesn’t work. But I think the things that we’re going to outline here are important that you have established first, as they are crucial to the reputation and the success of your business. Plus, they give you a big bang for your non-buck, so why wouldn’t you want to take care of this first?
Here’s what to do:
- The first and most important thing to building your communications strategy is to forget about yourself and concentrate on your customer.
- Understand your buyers, so you can then create a communications strategy that will reach them.
Stay tuned for more
Not to come down too hard on you, but this post is a little on the content-light side. I mean, you’re talking about talking about what you should be talking about.
But BOD and I’ll stay tuned.
One of the basic principles of marketing is to give first before getting. It’s like the same with helping a friend first before asking favor. Somehow it’s a good way to establish rapport and communication to targeted audience. It’s indirectly saying “what do you need?,,.here I have the answer”.
I guess this post is just a teaser, good strategy though..
Think as the customer is king. Please them in an as much as you can. Know what they want so it would be easy to reach them.
That was a serious cliffhanger man.
You’re using the ol’ soap opera/prison break trick?
Looking forward to reading the rest and getting more bang for my non-buck!
Cheers!
Jason
Lol…
Leaving people hanging in the middle of a PR campaign is just rude, Jason…
Igor
How are you going to leave us hanging like that? Man.. That is not right LOL
That is good way to communicate with readers.
Always stand on readers’ view.
Thank you for your great post!
Cheer,
I constantly struggle with this concept myself, but its only because I have a mortgage to pay,lol. I do agree though that in order to give your best you have to be selfless and really focus on how you can best serve your customers.
Good information, but would say its more on the light side.
it is very important to build up a good site.
Provide the best service.
advertise your site.
hope can help you.
Yeah, i like this article…
thanks so much.
PopuTrade.com is a wholesale marketplace.
PR is a great strategy to increasing your readers, brand awareness, really any sort of marketing you’re looking for. It takes a lot more man power, but is completely worth it!