Syndicate Your Content For Search Engine Domination How To Do It: Indirect Marketing
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This post is written by Mattaw of Moneybites.com and BlogGears.com. Moneybites shares tips, tricks, and ideas to make money online.
Indirect marketing is a great way to get some excellent promotion and coverage on websites or blogs. It is a type of creative marketing that is cheap BUT very effective.
What is indirect marketing?
Indirect marketing is when…
“products and services are sold through third part distributors (versus direct marketing)”
I’m not talking in this case about selling products or services through a third party though. Instead, I’m talking about getting your product or service promoted by using the help of a third party to get at the place where you want the promotion to occur.
How to do it
Indirect marketing can be done fairly simply. The first step you need to take is researching your target. Find out about friends and family (family is best) and their habits. Next send the friend or family your promotion along with a promotion for the person you want to target.
What this does is gets the friend talking to the target about your company, and your target is already happy because they got something for you. Also, it can show the target that you cared enough to do some research and be kind to people around them (if they look at the indirect gift first as well).
For example, if my target was Mr. X, I’d research Mr. X first and find out everything about him (in this case let’s say he has a son). I’d then send Mr. X a promotional package along with something extra for his son. What this would do is get his son on your side (he just received a gift out of the blue) and get the target thinking about you. Mr. X might be so impressed (or nagged crazily by the indirect person) that he may give me some exposure on his website or blog.
John Chow (yeah, I know a lot of examples involve him), at one point received a promotional package from MarketLeverage (A CPA company). Inside this package was a host of stuff for his daughter as well as a few treats for John.
What MarketLeverage did here was appealed to John’s fatherly sense and also did something nice for a loved one. In response (and probably motivated slightly by the kindness), John wrote about it on his blog, not too shabby.
This is a classic example of indirect marketing. They appealed to someone close to the target and as a result got the promotional “bang” they wanted.
Wrap up
Indirect marketing can really help you make some “noise” for your product. It can get people talking if done right and really get you some good exposure. So, before your next marketing attempt, find a website you like, do a little research and perhaps extend a well thought out promotion attempt to the webmaster and owner (and the indirect target). You might just get the “bang” you’re looking for.
So what are your thoughts about the idea of Indirect Marketing?
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Cool post, this is really interesting. A few examples of how I could indirect market on my blog for my product would be awesome. Like some more practical tips as opposed to just examples. But all in all a great post.
Indirect marketing is great. It looks like your not even promoting something just to the average reader of a blog or whatever. Its sneaky but effective.
Interesting, I’ll keep this in mind.
Web Milionários last blog post..ADVPoints - há dinheiro fácil na net?
I’d like some examples of using this in blogging in a purely digital sense. Or is this limited to an offline technique?
Dane Morgan | Niche Bloggers last blog post..How about some demos?
Thanks for this advice on indirect marketing. My head is swimming with ideas on how I can use this approach to further expand the reach and responsiveness of one of my products to its target market.
So thanks again…you get 2 thumbs up for sharing this.
Melvin Perry
http://www.list-building-videos.com
Indirect marketing is great. It looks like your not even promoting something just to the average reader of a blog or whatever. Its sneaky but effective.
Nice post John
Bruno Augers last blog post..Don’t be a Victim of Social Networking Online
good post, i absolutely agree with this. it’s nowhere different from offline marketing where suppliers give out special gifts to the best product endorsers in their list.
if you can indirectly make people interested and read and still drive them to your site, you are actually creating a much more powerful link because it will attract people who normally would never have found you. It is a very positive way to promote.
Political Disgusts last blog post..Beyond The Music, Fireworks, & Michael McDonald
This is an interesting article. I saw done many times on me but never knew it was a marketing gimmick.
Although in a Chinese (or even Asian) culture, children don’t normally get their way with something… influencing somebody who’s influential to your target, like perhaps his/her wife/husband.
Andre Thomass last blog post..Special Announcement… QuickFix Copywriting Tips now Equipped with Commentluv
Interesting post, I have not utilized this form of marketing before, but it is certainly very popular as in your John Chow example and with Shoemoney who gets stuff in the mail all the time!
Thanks,
JR
JR’s Internet Marketing Strategiess last blog post..Website Tips - Protecting your Websites Legally
Good post, I never would have thought of doing stuff like this for blog marketing but it does make a lot of sense.
Dot Com Duds last blog post..My first blog contest
Great post. I was thinking of the same example with John Chow when I began reading. This is a very logical approach to getting some extra coverage.
Great post Max! Thank you for the mention!
Debby Phillipss last blog post..Market Leverage TV 09/01/08 Your Source For Affiliate News
Thanks for a great post. I never thought on these lines. You showed me way of indirect marketing Thanks a lot
Thanks for the suggestions. Will try and see if this works out well.
Tracy Benungski
Tracy Benungskis last blog post..1 Powerful Trick To Boost Your Affiliate Marketing Income