Google Keyword Research with Google Insights for Search

Written by John Cow on September 3rd, 2008

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Here at Johncow we are always watching for new and better ways to do market research and if you have spent any time around here you will know I am a pretty big fan of Google’s free tools. One of the coolest new tools Google has come out with lately to its users is the new Insights for Search.

Insights for Search offers all sorts of potentials to blogger, small business owners, researchers, and even corporations. Here are some of the things Google Insights for Search can do for you:

Tell you how popular a search term really is

Google Insights for Search takes a look at Google’s web searches from around the world. It compares how many searches have been done for your specific search terms, and tells you how popular that search is relative to other searches.

Tell you which searches are popular and where

The world heat map uses a graphical image to show you exactly where people are searching using your search terms. It displays the volume of searches by region, subregion, and even city. This lets you target your search terms for a specific geographic market, or consider specific new markets for places where your search term seems to be doing well.

Show you changes in search popularity

Google Insights for Search offers you trending information, as well. It can show you which search terms are increasing in popularity over time, which ones have leveled off, and even which search terms have slowed down significantly. This allows you to modify your strategies to meet customer demand as time goes on.

Help you choose the right marketing terms

With Google Insights for Search, you can actually compare search terms. You might, for example, be considering three separate keyword terms for your website. Google Insights can compare the three terms, not just in the past few days worth of searches, but over time.

Help you choose the timing of marketing campaigns

Some search terms are seasonal. Google Insights for Search gives you date information about your search terms, telling you when the peak time of the year is for your searches. This lets you focus your marketing efforts around those peak seasons, capturing as much of that seasonal search traffic as you can.

This is just the tip of the iceberg. Google’s step toward allowing users access to its vast data regarding searches holds amazing promise for any person or business with an online presence. Check it out for yourself and make sure you create a free google account when using the service as they give you even more options as a free account holder.

So have you tried Google Insights for Search Yet and if so what do you think?

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11 Comments »

Comment by Ryan McLean
2008-09-03 23:52:47

Wow,

this sounds like a really cool tool to use and I am pretty sure I will use it in the next few months to find out how I can best market my blog.

Thanks for the insight into this. Will help me blog loads in the future

I love the fact that it is free also

 
Comment by Andre Thomas
2008-09-04 05:48:51

Wow that’s really cool. Shall go check out google insights on search and thanks for the tips on how to use it!

Andre Thomass last blog post..Boosts Your traffic With This Simple Plugin

 
Comment by Blogging Millionare
2008-09-04 10:47:23

Google keywords can help you choose blog post titles also.

Blogging Millionares last blog post..Getting a New Blog Design

 
Comment by CoolProducts Subscribed to comments via email
2008-09-04 18:03:23

This is a great tool. I am just now starting to work on keyword selection. I am definitely going to be using this. Great timing on the post. Thanks.

 
Comment by iKnowTheLedge
2008-09-05 11:18:39

After reading this post, I decided to give it a try and I’m very please that I did! This tip and tool just saved me hours of research!

 
Comment by Pat
2008-09-05 14:25:55

Very cool tip I never knew about! Thanks for taking the time to let this cat out of the bag. I appreciate it.

Pats last blog post..Phone Recorders Are Used By Many

 
Comment by Big Blogger Subscribed to comments via email
2008-09-05 15:49:14

I would have loved to see a real life example to how effectivly use this new tool.

ciao

alex

 
Comment by Mike Paetzold
2008-09-06 10:10:55

Started playing this two weeks ago and have been very impressed with it.

One of the features I really like sis th elisting of terms that are increasing within the topic.

Mike Paetzolds last blog post..Week In Review - September 6, 2008

 
Comment by Steve
2008-09-06 11:22:15

Excellent info - as ever! Somegreat advice.

Steve :-)

Steves last blog post..Craftshapes competition 4 Winner….

 
Comment by Xyberk The Biz Bum
2008-09-09 06:21:14

Just checked Google Insights for Search and I love it. Kudos to Google for developing kick-ass products like this and its new web browser Chrome.

Xyberk The Biz Bums last blog post..Quick Money Making Doggerel From the Bum Marketer

 
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