Google Analytics – Creating Goals
| Share |
Goals are a fantastic way of helping measure success of your efforts and when used in conjunction with “Javascript Events” (I talked about this yesterday) can be very informational for people running an online business.
Goals are a very quick and easy way to get a good picture of your conversion rates and understanding your conversion rates is critical for being successful.
The following is how to set up a basic goal for a double opt in mailing list.
Step 1: Click on “Analytics Settings” to ensure you are on the settings page.
Step 2: Click on “Edit” under the settings for the site you want to create the goal for.
Step 3: Scroll down to “Conversion Goals and Funnel” and click on “edit” for G1 (goal 1)
Step 4: Select the “On” radio button of “Active Goal”, keep the “Match Type” and “Head Match” (click the question mark if you want an explanation of the different types of matchtypes).
In the “Goal URL” just put the file name of the page. So if your url to your opt in page that the reader goes to once they have verified their subscription is…
www.yourdomain.com/thanksforconfirming/
…then simply enter /thanksforconfirming/ as the Goal URL. Then name the “Goal URL” and just leave the rest as default.
Step 5: Scroll down and in the “Define Funnel”, in step 1 enter the URL of the initial page that the user goes to when they initially opt in. Click on the “required step” check box and then click “Save Changes”.
Step 6: Once your goal is set up, you will want to let it run for at least 48 hours before you start looking at the info but I would recommend at least 2 weeks of allowing the goal to run, to get a real sample of your opt in conversion rate.
To check your “goals” (conversions), click on “Goals” and then “Overview”
So you link might look like this…
<a href=”http://www.abc.com/yourid#” onClick=”javascript: pageTracker._trackPageview(’/aff_event/abc_com’);”>
What you would then do is create a goal with your goal URL being…
/aff_event/abc_com
…and then your step 1 required step would be the URL of the actual presales page on your site/blog.
This will now track for you the percentage of people that visit your page and actually go to the affiliate product page.
SO what do you think.. you like this tip or what?
This is the last one in this Analytics series and I am thinking I am next going to get into creating effective presales material but please let me know your thoughts on this tip.
Part 1: Google Analytics – Installing
Part 2: Google Analytics – Keywords
Part 3: Google Analytics – Incoming Links
Part 4: Google Analytics – Outgoing Traffic
Part 5: Google Analytics – Content
Part 6: Google Analytics – Tracking with JavaScript Events
Part 7: Google Analytics – Creating Goals
Google Analytics – Keywords Part 3: Google Analytics – Incoming Links Part 4: Google Analytics – Outgoing Traffic Part 5: Google Analytics – Content Part 6: Google Analytics – Tracking with JavaScript Events Part 7:Google Analytics – Creating GoalsClick Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! – Copyright JohnCow.com – All Rights Reserved
and his series was so comprehensive and informative that I decided to focus my efforts elsewhere and share his posts instead: Google Analytics – Keywords and Covering the Basics Google Analytics – Incoming Links Google Analytics – Outgoing TrafficGoogle Analytics – Creating GoalsMax Davis of Blogging Experiment, really hits the nail on the head with his post about working smarter, instead of harder, I thought his post, Get More Done by Working Less, especially applies and is relevant to us in the biz of
Google Analytics – Keywords Part 3: Google Analytics – Incoming Links Part 4: Google Analytics – Outgoing traffic Part 5: Google Analytics – Content Part 6: Google Analytics – Tracking with JavaScript Events Part 7:Google Analytics – Creating GoalsI heard that’s more on this subject on his blog, so why wait? Article from Butterfly Media Romania Blog Blog Tycoon Wrap Up Share and Enjoy:
[...] 5: Google Analytics – Content Part 6: Google Analytics – Tracking with JavaScript Events Part 7: Google Analytics – Creating Goals Share and [...]
[...] 5: Google Analytics – Content Part 6: Google Analytics – Tracking with JavaScript Events Part 7: Google Analytics – Creating Goals Share and [...]
[...] 5: Google Analytics – Content Part 6: Google Analytics – Tracking with JavaScript Events Part 7: Google Analytics – Creating Goals Share and [...]
[...] 5: Google Analytics – Content Part 6: Google Analytics – Tracking with JavaScript Events Part 7: Google Analytics – Creating Goals Share and [...]
[...] 5: Google Analytics – Content Part 6: Google Analytics – Tracking with JavaScript Events Part 7: Google Analytics – Creating Goals Share and [...]
great post Cow!
Thanks…
Agus MUs last blog post..Indomagz 2.0 Premium WordPress Theme Preview
Will set up my goals right away John! Thanks again for the info
The Dudes last blog post..Introducing… John Cow!
tnx for the another tips:)this really help me knowing more on G.analytics
NaldzGraphicss last blog post..60 Breathtaking Logo Collection to Cheer You Up
Great Post. This was a very informative read.
Thanks
Shannon Herods last blog post..Finding The Right Autoresponder
Tracking the clicks to affiliate pages is exactly what I needed… Thank you. This information is incredibly useful.
iearnwhileisleeps last blog post..Interview With a Million Dollar Blogger
Yay! I’ve been looking for a way to track affiliate products – thanks for the step by step. I’m looking forward to implementing!
GiGis last blog post..Anti Aging Video – Is He For Real?
This is really useful for me on how to set up my google analytics in my blog. Thanks for this useful post.
This is really great stuff John!
I hate analysis, and I have been staying away from goals in GA because I just dread it, but your simple explanation has really motivated me to do it.
Thanks,
JR
JR’s Internet Marketing Strategiess last blog post..1 Niche, 2 Niche, 3 Niche, 4…How Many Niche Sites is Too Many?
More great tips Cow. Great work!
Dude World Orders last blog post..Lamborghini Wallpapers
totally awesome cow!!! thanks! *heads on to google analytics and start working*
ChiQ Montess last blog post..“Font Conference” Video
This is a fantastic resource – now I can start using Google Analytics more effectively !! Thanks
Holy Cow!
Just what I needed. . .
I’m working on an adwords campaign & needed to know how to track conversions & opt-ins.
Great cover – keep ‘em coming!
While configuring Google Analytics, setting up goals is one of the most important steps, as you can easily measure your conversion with the help of it.
Also, goals must be setup like the way you did.
another great post for tracking your success.
Sell Porn Make Moneys last blog post..Friday Freebie – Free Porn Video – Take 2
[...] Part 1: Google Analytics – Installing Part 2: Google Analytics – Keywords Part 3: Google Analytics – Incoming Links Part 4: Google Analytics – Outgoing Traffic Part 5: Google Analytics – Content Part 6: Google Analytics – Tracking with JavaScript Events Part 7: Google Analytics – Creating Goals [...]