Getting Traffic by Leveraging Resources - Day 19 of COWpetition

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Now that the initial JV Partners have been contacted it was time to focus on getting some link building and traffic generation done. We are big fans of leveraging the power of Web 2.0 communities but it is never wise to put all your eggs in one basket… you want your links to be diversified as much as possible. This is a challenge that a lot of people seem to run into because they find a strategy that works (whether it be a paid or free one) and they only do that. This is fine when just starting out and you are getting a few links but as your site grows you are going to need to incorporate a lot more strategies.

You see, as your site grows, if all the links pointing back to it are from the same sources, well then you will only get to a certain level and then plateau. Google pays attention to things like the source IP of the links and domains and all that good stuff and as the amount of links grow, it makes perfect sense that this becomes a bigger factor. If you only have say 50 links to your site and you used one method to get that… big deal, Google will not waste its time trying to figure out if all your links are natural are self made. If on the other hand your site now has 2000+ links, well then this starts to become a little more important and if 100% of those links are coming from just a few IPs and domains, well then things start to look a little suspicious.

How To You Build Diversity Into Your Link Building

This is certainly not an easy task to do by traditional methods. By building a high quality link bait page and using sites like Digg and Stumble-upon are very effective, but they are not really guaranteed and only getting a single Digg or Stumble is not anything to get excited about. There are also the strategies of submitting good content to article directories, contacting webmaster for links, creating good content that people just want to link to, submitting more press releases, submitting to link directories, commenting on blogs, submitting guest posts to blogs and so on and so on. These are all solid strategies but the challenge with them is the time frame in which they are effective.

Then there are paid tools that promise to make link building a breeze but the challenge with these tools are they tend to focus on only one strategy, some employ very risky strategies and if not properly used can get you into trouble with the search engines. A lot of these tools also use other peoples resources and do not ask permission, they focus on quantity and do not take into account quality. The other challenge is you are usually left to you own make to tool work.

OK Cow, So What Are We To Do Then?

The best solution is to do a mixture of everything… which of course is the obvious answer. You need to ensure you incorporate strategies that are solid and proven to work but it is also foolish to not take advantage of some of the great tools out there that make this work much easier. This is no different then using tools to make your research or site building easier… this is exactly what tools like TrafficTravis, AffiliateElite and even WordPress do, they make it easier to accomplish tasks. Each one of these tools, if used proper, can help you to achieve some pretty cool things, but if misused can cause a lot of frustration.

One of the most effective strategies we use is the concept of “Promoting Your Promotions”. This is something that 90% of the market fails to even consider doing and it is a huge opportunity. Say for example you leave a quality comment on someones blog that uses “dofollow” and they have no other comments. Well chances are this page more then likely will not be spidered from Google for a while, since it is not a popular page.

So, why not help it out and make it a little more popular by promoting it?

Think about it, you have taken the time to help add value to the blog by leaving a quality comment and your hope is that you get a link back out of it. Why not do a little promotion to that page and get the spiders back to that page right away and make your link count. Yes you are helping the owner of the blog but by helping them, you are also helping yourself.

Another example is EzineArticles.com, which is a powerful site that Google seems to absolutely love. If you do your research and create a good quality article, there is a good chance that the article will show up in Google, usually within about 48 hours. This however, is not guaranteed… there are thousands of articles added to this site everyday and not all of them rank well right away, or if they do they are down on page 3 or 4…which really is not all that helpful for getting traffic. It is great for the back link but you want to get traffic too. So what we do is make sure we also promote our article on EzineArticles, to give the page more authority which then helps boast it in the eyes of Google and gives it a higher ranking.

Our Tool of Choice

The problem with promoting your promotions, is it can start to be a fair bit of work. There are some simple strategies for accomplishing this, such as creating a Tumblr.com account and then linking to the page and then pinging your tumblr blog. This is effective but does not really pack a huge punch. This is one of the reasons that our tool of choice is so powerful. The tool we are referring to is one that we have a vested interest in and love using it. The tool is TrafficKahuna and what we love the most about this service is it is not just one service, it is made up of different tools for different strategies. They have a large network of blogs, they have a three way link exchange, an article exchange, video submission, an amazing co-op tool plus some solid Web2 training.

There have been some different rumors flying around about this tool and most of them are from people making assumptions that have never used the tools. For example there was a person claiming that all they did was publish the rss feed from one post onto dozens of different blogs… well that is not true. The system uses xmlrpc and publishes no more then 2 of the exact same articles on any 2 blogs. There was another claiming that they did not have as many blogs as they claimed… well that again is not true. What they do is rotate in and out some of the blogs to ensure they are not overused and they also make it so your posts only go to specific niche related blogs and the blogs are owned by members and are high quality blogs that are not simply link farms. These blogs must pass some strict criteria and no two blogs look the same.

Now a word of warning, this tool can be used to flood the internet with crap but that is another point we love about this tool, as they have strict moderation and are not afraid to kick people out that abuse the tools.

One of the coolest things for using this tool is when wanting to give your link bait pages a little extra boost. Their co-op tool is made up of thousands of members that work together on a point system. So you login and there are jobs available to perform, you do them and gain credits and you can then turn around and submit your job. So for example, when you create a link bait page, you can submit your digg page and ask members to digg your page. By getting those few initial diggs, this helps to boast the page up and get noticed and then the natural process take over (remember the concept of pulling the kite string). Another cool strategy with this tool is when you create a Squidoo.com lens for example, you use the blogging tool they have to get some back links to the Squidoo lens, then you request a few people to vote on the lens and you skyrocket that lens. One last thing is you watch you track backs, and when people start talking about your site and linking to it, you then do a little promotion to their site. You see the power in that is, if you can get their page ranking well in Google, then that is more traffic for you. Do not be happy with just one listing in Google… why not dominate them all!

You see the secret is leveraging these resources to work with each other instead of against each other. If someone is linking to you and is on page 2 of the search engines, do not look at that as competition in the results, look at it like it is your page and what do you need to do to get that page into the top 5 of Google. This is where tools like TrafficKahuna come in and are extremely powerful.

Disclaimer –> Like any tool, this is not the end all be all of tools, you want to make sure you are diversified but as your business grows and you have resources to invest then tools like this are a huge help. Like every tool, there are those that love it and those that dont… the best thing to do is try different things and see what works for you and then figure out how to improve upon that.

We promised to share all the tools and strategies that we use and this is one of them but please remember NEVER put all your eggs in one basket and what ever methods you use make sure quality is ALWAYS front and center.

In tomorrows post we are going to talk about some of the extra tings we did with our COWpetition blog GamerzRevewz.com

PS –> Do not worry that once this contest is done, that the quality of posts are going to shrink… we have lots and lots planned, so do not worry!

Hope you found this post useful!

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