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We all know that contests can bring in good traffic and returning readers for your blog and there’s plenty of boys and girls doing it. But how do you make sure everybody knows about your contest? We’ve used a few methods to help spread the buzz and will list the top three that have proven very useful. Golden rule for a having a successful contest is that whatever it is you’re giving away, it must be something people really want. Preferably something expensive like an iPhone or PS3!


1) One of the conditions you should have in your contest is that whoever enters, must use one of the social bookmark sites likes Digg, Reddit or Stumble Upon to submit your contest post to. If your naughty, you make em do all of the above. This will obviously increase the amount of potential contestants since you’re getting the word spread further than just a single blog post.

2) You’re not the only one with contests. Browse blogs like contest blogger and the prize blog that post about new contests around the blogosphere and try to find similar contests. Doesn’t matter if they’re closed. What you do is check the comments of the contest post, click on the trackbacks and then leave a comment on the post the contestants used to enter that contest. (e.g “Hi, I see you participated in JohnChow’s Zune contest and didn’t win. Perhaps you’d be interested in joining my $500 contest?”). This really works, we managed to get about 100 people entering a previous Nintendo DS Lite giveaway.

3) Ask another blogger if they can mention your competition, even if they aren’t interested in participating. Try to find a blog that has some buzz going and where there’s a healthy flow of traffic each day. The blogger might or might not give your contest a plug but you don’t know until you ask!

There, three general tips which should get you started in promoting your blog contest successfully and efficient. To keep with the general theme of this post, we’ll do a mini contest right now! We’ve got 6 free Pownce invites to give away. Leave a comment and Stumble, Digg, Reddit this post and we’ll pick 6 random winners at the end of the day! :twisted:

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