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As you may recall, last week I mentioned about an interview I was going to do today… well I did it a few hours ago, I know you are going to love it and one of the things that really stuck out to me was the “Fat & Lazy” comment.

Now, I know that is not politically correct but the concept of what was being talked to in the podcast is an important one. The idea of people wanting you to do everything for them is so true and it is such a powerful revenue model. Look at Home Depot, they have such an amazing business model… they give you the tools, they give you the training but if you have the money they will also do 100% of the work for you to.

I have incorporated this in my business because there are people that love the tools and or training but there are others that want it all and they want you to do it for them and most important of all…

They Will Pay For It!

As you listen to this interview, ask yourself these questions…

• 1. What problems are people in my niche complaining about?
• 2. What solution to those problems can I provide those that have more time than money?
• 3. What solution to those problems can I provide those that have more money than time?

This is a great conversation with someone that has transformed their business and if you can not get some fantastic ideas from this then you are not listening. There is advice and ideas that can be applied to every niche there is.

Now for those of you that are subscribed readers of Johncow.com via email, I sent you the written transcript in PDF format. If you would like to receive the transcript then opt in and you will also get a free copy of my “How to Build a Business Not Just a Blog”.

• Right Click Here and select “Save As” to Download the Audio and listen to it in your favorite MP3 player (download is in Zip format)

• Listen online now –> Click Here

REMINDER: There is absolutely nothing to up sell or buy with this podcast… this is just 100% good content.

Make sure to also check out Timothy Sykes site at http://www.timothysykes.com/

So, what is your feedback on this interview… did you like it.. did you learn something?

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

When I started online I did absolutely nothing in the “Online Business” niche… instead I had websites on health, parenting and so on. The reason I got into this business (Make Money Online) is because 3 years ago we were able to take what we were successfully doing with our business and teach others how to do it successfully… and we made a lot of money doing that. It was also what made me realize that I LOVE to teach people about running a business online –> “It is my passion”. This is why I jumped at the opportunity to buy JohnCow… i wanted to have a blog like this for over 2 years now.

So, when I see someone that is working for minimum wage and has no clue about Making Money Online and wants to start a blog and immediately jump on the bandwagon because they see that some others are making money here it frustrates me to absolutely no end.

If you want to make money online then you need to get this through your head right now…

“FOCUS ON WHAT YOU ARE PASSIONATE ABOUT HELPING PEOPLE WITH”

Since i have taken over ownership of JohnCow, I have walked through building two blogs with you and I hope you notice that neither of them had anything to do with the MMO (Make Money Online) niche.

OK, now I do not want to sound like a hypocrite but Yes there is money to be made in practically any niche.. including the MMO niche but it is a lot harder if you are not passionate about it.

Want proof… well I will show you proof.

I just got off the phone with a guy whose name I will with-hold until a little later (just because I want to make this fun and interesting), but I called him because I recieved an email from a reader of JohnCow who wanted me to check something out… and DAMN am I ever glad I did. This is exactly the type of stories I love because it backs up exactly what I want people to understand.

You see this guy (lets call him Mr X for even more fun.. oh and he was recently featured in Young Money magazine, so if you are bored you can probably figure out who he is) tried doing this the way others were doing it… not following his passion but following what looked to be working for others.

Well guess what???

That was going no where!

Then suddenly he decided to follow something that I preach over and over again…

“Make a plan and MAKE IT YOUR OWN PLAN”

Mr X decided that he was going to follow his passion and put a plan together that was modified to be completely his own plan.

NOTE –> This is so important to understand that it is not that he did not listen to others but he took from others what he wanted to and made it into his own plan. Do not take anything I give you here at Johncow as the one and only way… you need to look at it as a guideline and modify it to be your own personal plan.

So how has this worked out for Mr X?

Well 4 months ago he made $9,000 in one month, then the next month $15,000, then last month $45,000 and with less then half of this month gone through he is already at $30,000 (looks like a $60,000 + month for him)

Want to know how he did it and how you can do it?

Well I am going to be doing a podcast with Mr X on Monday and I will reveal all about it them. His name, website and everything. I promise, there is nothing to buy, nothing to opt in for or anything. This is purely 100% content and I am doing it to prove to you that following your ‘passion’ and making your ‘own’ plan works!

So, What Questions Do You Got for Mr. X?

(the call will not be live but will be recorded and uploaded this coming Monday… so please ask away)

Oh there is one catch… I m going to be getting a written transcript of the call but that will only be made available to those that are subscribed to JohnCow via email and I promise you this is going to be KICK BUTT content!

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

Before I get into this however, I want to bring up an important point that I really want to set straight. Your job with your blog is not about trying to sell things to your visitors and you need to remember that. No one likes being sold to and what you need to do is look at it like a Doctor or Teacher. The good doctors and the good teachers are the ones that truly care about helping other people, they genuinely care about the people they interact with. Yes many of them… well in fact I am sure 99% of them would not be there if it was not for money but the point is they do not look at their patients and students as money. Focus on being a trustworthy resource to your site visitors that truly wants to provide value and they will trust you and come back again and again.

A Contest or Giveaway?

Contests and giveaways are very different from one another, a contest is a competition where a winner will be chosen because they have acheived the best results. Giveaways on the other hand are open to anyone that wants the participate and everyone has an equal chance of winning.

Contests (competitions) are great but I do not recommend them for a blog that is just starting out and the reason is it can limit the amount of people that may participate based on feeling unqualified to participate… but this of course is just my opinion.

What Does Your Audience Want?

I feel like I am beating this to death but this is another reason blogging about something you are passionate about it so much easier. If you do not really understand the market, if you do not understand the needs and wants and desires of the market then it is hard to understand what types of things would be of most interest to them. When having a contest/giveaway on your site you want to offer something that your audience would appreciate and you would be surpirsed to know that money is not the usual #1 choice.

Funny thing about money is that we all want it but it is not as big of an incentive as you would think. Offering $150 in cash will 90% of the time be less effective compared to a physical product of equal value. I am by know means certain as to why but my best guess is getting money is usually put directly to paying a bill or an expense of some sort and getting a prize… well that is different. For example, I would never buy a MacBook Air… yes they are cool and fun but they are just not very functional and practical but I would absolutely love to win one.

So the very first part is to understand what you are going to give away. You will need to come up with the initial prize because for a new blog the chances are you are not going to have people jumping at the opportunity to sponsor your site.

Remember that you look at the investment it is costing for the contest as advertising and you could blast through $100+ pretty darn quick with adwords, sponsored banners and numerous other strategies that would disappear as soon as the money stopped. The cool thing with contests is if you do it right the initial expense will be paid back over and over again for the long term through backlinks and subscribers.

This is why i mentioned in a previous post about understanding your resources available and you will want to be able to budget money towards this. What you need to do is figure out what you can afford and be careful not to stretch yourself thin… do not think that going into debt for a super prize will be much more effective then a less expensive prize.

Target Your Audience!

Over the past few months I have recieved a lot of sponsor requests and what I have found absolutely surprising is the markets some of these sites are in. Having a blog on gardening that is giving away a banner ad on a “make money online” blog is not what I would call ‘Targeting Your Audience’.

I think part of the problem is that people see what appears to be working on JohnCow.com and try to mimic it but fail because they are net stepping back and focusing on providing value to their readers, instead they are focused on marketing. You need to be sure that the prizes you are giving are prizes that your target audience is interested in.

The other reason for this is return on investment. Lets say you have a gardening blog that offers a grandprize of a sponsor ad on Johncow. This may be attractive to some gardeners that run a website but I would guess that 95% of the gardenign market does not own a website or need advertising.

Summary:

• 1. Decide if you want to do a contest or a giveaway

• 2. Understand what types of things your audience want (for example with An Aud Life, “Pain Relief” is what the majority of people in this market desire, so our prizes will focus on that).

• 3. Know how much you can afford to invest.

• 4. Put together a package that targets your market.

In the next post on this series I am going to talk about how to plan the criteria of your contest/giveaway so that it encourages people to spread the word and also helps promote your blog to various locations. It wil be a couple more posts about the contest side of things and then I will move on to the search engine part of promotions.

So what are your thoughts on this post… got anything to add?

• Part 1 - Planning Your Promotion Strategy
• Part 2 - Understanting the How and Where of Your Promotion Strategy
• Part 3 - Planning the Subscriber Traffic Strategy
• Part 4 - Planning a Contest to Get the Buzz Going

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

• Xbox 360
• StoreStacker Full with all plugins
• RSStoblog
• ContentSolution

• Choice of an Ipod touch or Iphone 3G
• StoreStacker Full with all plugins
• RSStoblog
• ContentSolution

• Bose companion 3 speakers
• StoreStacker Base
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• Bose around ear headphones
• StoreStacker Base
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• Ipod shuffle
• StoreStacker Base
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Registration into this fantastic giveaway is an absolute breeze PLUS you can also earn extra “Tickets” to dramatically increase your chances to win.

>>Registration and Earn 1 Ticket (This is mandatory for all participants)

• Step 1 - Subscribe to JohnCow.com via email. If you are already registered (have downloaded the ebook), you do not need to register again. Register here:
• Step 2 - Subscribe to http://storestacker.com/jcgiveaway.html

>>Earn an Extra 3 Tickets - Twitter or Pownce a post that links to this contest page (Must comment below with link to post to prove it)

>>Earn an Extra 3 Tickets - Twitter or Pownce a post that links to http://www.storestacker.com (Must comment below with link to post to prove it)

>>Earn an Extra 5 Tickets - Vote up and comment on the Squidoo page at http://www.squidoo.com/make-money-online-blogging (Must comment below with link to post to prove it)

>>Earn an Extra 15 Tickets - On a publicly accessible blog that you own, make a post about this contest and it must be a live link directly to this page and must also have a live link to http://www.storestacker.com (Must comment below with link to post to prove it)

If you perform all steps to earn all available tickets you will have earned a total of 27 tickets, which means you will have 27 times more chances to win then someone who just registers for the single ticket.

Give Away Dates:

• Registration for the “Give Away” begins on Monday August 11th and ends Sunday August 24th at 11:59 midnight eastern time.

Rules:

• Participants must be at least 18 years of age
• All criteria for the registration must be completed in full
• No registrations will be accepted after the deadline
• Winners will be selected by random draw and each participant will have the opportunity to enter more then one “Ticket”

Prize Delivery:

• This physical products in this contest are only available in Canada and the USA. The contest itself is open to all areas, but physical prizes will only be delivered to a USA or Canadian address. If you are selected and live outside of the USA or Canada, you may donate the prize to a follow up contest. This follow up contest will have the website of your choice (pending our approval) as part of the contest registration criteria (lots of exposure).

Disclaimer:

• Johncow.com is not responsible for the delivery of the prizes, this will be handled directly from Scott Trimble and Halfagain LLC, the owner of StoreStacker. Prizes may take up to 30 days for delivery.

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

You may recognize this as the store I put into the back-end of the GamerzReviewz blog I did for the COWPetition. Well the owner, Scott, came in contact with me a few months ago and asked about holding a contest here at JohnCow and since we were already booked up for contest, I had to wait and schedule it for August. Well when you see the prizes, you will agree with me that this is worth the wait. Scott has put together a fantastic list of prizes and I am going to make this very easy for everyone to get involved.

Here is what Scott is offering…

I will have all the details of the contest posted tomorrow so stay tuned!

I also want to thank http://www.storestacker.com for putting such a fantastic package together for us.

Now it is time for me to do a little venting!!

I have been in this business for a while now and if there is one thing that i absolutely know, it is there are some people who just thrive on being complete and “udder” A-Holes! (Yes I am sure you know what the A stands for there).

Well I am used to this, I have had thousands of customers and out of that you will always get the people that think everyone is out to screw them and take advantage of them. These people tend to never become successful because they are always blaming everyone else for their situation in life.

There are also the other people that just have too much time on their hands and make a point of researching and putting together bullcrap in order to make someone look bad and make themselves feel somehow like a better person.

In the internet marketing world, we have a bad reputation. People that do not understand our business immediately categorize us as spammers and or scammers. One of the wonderful things about owning this blog is it is free to come here and I am free to post and comment as I wish and this is often a great stress relief. Overall however I am pretty good at taking things with a grain of salt, I have come to realize that there are just jerks in this world who will always be out to blame and or hurt others to justify their existence.

What I can not take however and frankly pisses me off to no extent is when someone makes outlandish accusations without any justification at all.

OK, so now you are probably wondering… what the heck are you talking about here?

Well, as you know, I am helping my wife with a blog on Arthritis and the reason she picked this topic is because she has suffered from the condition for over 3 years now and is something she is very passionate about. Well one of the things I mentioned for her to do when she started this was to get involved in a couple forums and the reason is because she really should get involved in the community to understand it. Well over the past month, she has gotten very attached to two particular forums and absolutely loves them. She has been able to share things and learn things and it is a fantastic experience for her… or I should say it was.

Yesterday I saw a link from one of the forums that my wife is involved with and this individual started spouting off that my wife was the worst kind of spammer and scammer and should be put in jail, he started venting about using the forum for the wrong purpose and how she does not belong there. Now, he came to this conclusion not from anything my wife posted about, he could not use those since the 50 some odd posts she has made have all been sincere and heartfelt. Where he came to this conclusion was because he came to this blog and saw me mention forums for traffic and immediately ASSumed that this meant spamming.

The comments he made were completely ridiculous and it was in my opinion the most immature and outlandish reaction i have yet seen… and I honestly thought I have saw it all.

The individual is claiming because I am teaching my wife on how to get traffic that this must somehow mean she is scamming or spamming, which goes back to people not understanding what we do.

BUT then I need to ask myself…

Can You Blame Them???

I have never once condoned or suggested that anyone spam or scam anyone and in fact I say that if you want to build a long term business, doing such a thing is suicide. This however is not what lots of people that are in this business are doing. As I started looking at this, a lot of supporters started coming out in the forum saying that the guy that made the accusations is an idiot and has done this before, which then made my wife and I think… he is not really trying to be an ass (even though he is very good at it) but he is reacting to a situation that from his experience has been very negative.

Now do not get me wrong, I have no patience for these type of ignorant people, that no matter what anyone else says, will always feel that they are right and are advocates of “Guilty until you prove me your innocent”. But what I do understand from this and what we all need to learn from this, is these communities are passionate about their topics and extremely protective. The reason they are protective is because they are constantly having people sign-up for them and do nothing but spam the living crap out of them. This causes for some to be extremely paranoid and it reality many black hatters have given justification to this.

Now, I do not get into the topic of forums and communities for another few days but I want to take this opportunity now to set the record straight. If you are looking for a shortcut to traffic and want to learn how to take “negative advantage” of places like forums, this is not the place to learn. What I am going to teach you is the absolute importance of being open and honest in these communities and how you use them to learn, share and grow. If you goal is to “market” in these forums, you WILL fail.

Forums are only effective if you truly want to become a part of the community and be a resource to others. If your only goal is to make a buck, then do not waste one second of your time with forums.

When I showed Audrey the concept of forums, she had no idea these places even existed to the degree that they do and now she is addicted. She is learning more then ever before and is making friendships and is also feeling that she is helping others.

If you are in a community with nothing but the intention of marketing, then you really need to reevaluate what you are doing. Not everyone in this business is in this to ruin it for others, some of us actually want to offer value and help make places like forums better.

Now for the biggest lesson in all of this: Do not let people stop you from what you are doing. There will always be A-holes like Levlarry, in the world who think that they know you, that everyone is trying to scam them. These are people that do this to justify some inner sense of importance and what you and I need to understand is that there is nothing we can do about these type of people. We can not make them go away, we can not make them stop BUT what we can do is not give them the justification they are looking for. These people will not listen to what you say and you could spend hours wasting your valuable time trying to defend yourself when in fact there is nothing to prove because there is nothing to back up their accusations.

In summary however, I just want to say that “levlarry”, you are in fact an idiot, just like the others in that forum say about you and you are way of line with your retarded claims. bobotheASS (aka bobothegeek), you are simply just an ass (I am addressing bobo from a comment he made on this blog).

Me, this is my blog and so I can say what ever I please and this is what I wanted to talk about

PS - blogging is great therapy

So, you got any opinions on this extremely far too long ramble or about the up and coming giveaway?

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

For example, it is easy to say “Subscribers” but do I really have a solid understanding of what this means and a plan as to how to gain subscribers?

The four sources of traffic that we mentioned in the previous post that we are focusing on to achieve our “traffic goals” are…

• 1 - Subscribers (repeat visitors)
• 2 - Search Engines (Mainly Google)
• 3 - Forums & Social Networks
• 4 - Word of Mouth / Recommendations

Today we are going to start with…

Subscribers (repeat visitors):

Having subscribers is wonderful for repeat traffic, plus you have an asset of readers that you know are targeted to the market of your blog. It is the same as repeat customers, if you ask any profitable company they will tell you that it is much less expensive to sell to a current satisfied customer then it is to a new customer that has never heard of you.

The funny thing about subscribers is the message of “you need a list” is always being preached and yet one of the first things I notice on any new blog or website that I am asked to review is they have either a very weak incentive for people to subscribe or there is nothing at all.

I am a huge believer that if you want to grow your company for the long term, you NEED to create a list of subscribers. This has been a major influence in the growth of my entire business but the challenge that most people have is they think that if they simply put the little rss icon on their site or say “subscribe to my blog” they will build a huge profitable list of subscribers… BUT this simply does not work effectively for the average blog.

Here is how I look at it, there are currently 6 “make money online” blogs that I subscribe to. I have no reason to want to subscribe to any other blogs, especially just for the the sake of doing so because they say so. I might (if i remember) come back and visit other blogs, but unless it gives me a special reason (benefit) for why I should subscribe, well it just is not going to happen. I already have enough information coming my way.

You need to clearly understand that just because a subscription to your blog is free, that is not a compelling enough reason for people to want to make a commitment to your blog by subscribing. You need to create a USP (Unique Selling Position) that sets your offer apart from what everyone else is offering. Give Them a Reason!!!

“But would they not subscribe because of good content like at problogger?”

Yes but lets look at that example:

Problogger.net does not offer an incentive to readers to sign up and has a huge list but it is one of the original make money online industry blogs, it is highly referred to by other high authority sites, it is mentioned in books and loads of other places PLUS it has lots of history of reliable good content.

Now ask your self the question –> Does your new blog fit that mold?

Chances are it does not and the bottom line comes down to this, it has been proven over and over and over again that if you want to dramatically increase your subscriber rate, make an enticing offer with a high perceived value. The high perceived value means that the reward for subscribing outweighs any potential negatives.

OK, so hopefully I have drilled into your heads the power of not only a list but that you need to offer a good enticing offer that encourages readers to subscribe, so now we need to lay out how we plan to do this with http://www.anaudlife.com

• 1. The first thing is to decide on how we are going to manage subscribers. Our preference is using a combination of Feedburner with Aweber as they work extremely well together tracking your email subscribers together with your direct RSS subscribers. The power of this is with Aweber you can also email your list private offerings and send them occaissional free gifts that encourage them to stick around. You are creating an asset that you own and can use over and over again.
• 2 . Our target market is those looking for help dealing with “Rheumatoid Arthritis Symptoms” and the number one symptom is “PAIN”, so we want to make sure we offer something of value that directly benefits them in this area. For this blog we decided on putting together a free ebook called “Leaving Arthritis Pain Behind”. Make sure if you are going to do this that you put together something of value and create a professional looking ebook cover.
• 3. Another powerful incentive that works very well for us, is contests. This has been very effective at growing our lists but you must do it right. You want to first of all make sure you offer prizes that relate to the interests of your readers. The great thing about contests, is they can not only boost your subscribers but if done right, can get you loads of backlinks and recommendations, which very effectively help with search engine and word of mouth traffic.

Summary: We are going to user Feedburner and Aweber, we are offering a valuable ebook and the last part of our initial traffic plan for “Subscribers” is we are going to create a contest.

In the next couple posts I am going to cover the “contest planning” and I am also going to get into more detail of setting up your opt in system. After that we will move on to the traffic plans for “Search Engines (Mainly Google)”, then “Forums & Social Networks” and then “Word of Mouth / Recommendations”

NOTE: I feel the need to throw this in –> If you are not going to offer an ebook or report or anything like that but just the subscription, you still want to make sure you say more then “Subscribe now” or “sign up for our newsletter”. It is so vitally important that you remember to always ask your self “what are the biggest benefits of doing this for my readers”. I will get into this in more detail in the next few lessons.

So what are your thoughts on this post?

• Part 1 - Planning Your Promotion Strategy
• Part 2 - Understanting the How and Where of Your Promotion Strategy
• Part 3 - Planning the Subscriber Traffic Strategy
• Part 4 - Planning a Contest to Get the Buzz Going

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

Do you feel like you are spinning your wheels but getting no where?

Do yourself a favor and download this 30 minute mp3 I just recorded today and then ask yourself this question…

How Serious You Really Are and What You Are Going to Do About It?

Click Here to Download Medium Quality MP3 (6MB)

Click Here to Download High Quality MP3 (35MB)

If you are interested in signing up with Blogging Mastermind, I have a sweet deal for you

If you sign up for…

• Monthly –> I will throw in a FREE copy of Video Post Robot (1 year access)

• One Time Payment –> I will throw in a FREE copy of Video Post Robot (1 year access) PLUS I will purchase a 2 year private reg domain, install the wordpress blog and host it for 1 year.

• One Time Premium (Everything plus more) –> I will throw in 2 FREE Months of trafficKahuna, a FREE copy of Video Post Robot (1 year access) PLUS I will purchase a 2 year private reg domain, install the wordpress blog and host it for 1 year PLUS a 30 minute gotomeeting with Yaro and myself to look at your current business.

IMPORTANT –> If you want to take advantage of these bonuses here is the exact steps you have to do. If you do not follow them you will not get the bonus.

• 1. Clear all cookies from your browser. You MUST do this.

• 2. Use this link to order: http://www.johncow.com/blogmastermind

• 3. Send me your full name, email and order number using the form at http://www.johncow.com/mail-us/

Once I get verified that the orders have gone through using the above link, I will contact you with instructions. You will receive your bonus within 48 hours of your order being verified, NOT including weekends.

If you are still not sure if this is for you, check out these awesome free resources (they are full of good stuff)!

• Conversion Blogging
• Interview with a former BlogMastermind Student who struck it rich
• Yaro’s “Become a Better Blogger” Series of Videos
• Yaro’s “Blog Profits Blueprint”

PS –> Yaro is a fantastic guy and his course gets a full thumbs up by me. I was able to access is original course and that was fantastic… and this one is even better

PPS –> Stay tuned for AWESOME contest details coming tomorrow that are SWEEET!!!!

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

Step 1: Where are we going to get the Traffic?

I think we often jump into a promotion strategy and immediately think “link building”. While that is an essential part of it, you want to be able to really understand where your traffic is coming from. This is where you need to really understand your audience and where they are. If you simply focus on getting good rankings in Google then you are going to be missing a huge part of the bigger picture. So this is where we lay out where it is we want to get traffic from.

• 1 - Subscribers (repeat visitors)
• 2 - Search Engines (Mainly Google)
• 3 - Forums & Social Networks
• 4 - Word of Mouth / Recommendations

These are basically the same for all our promotions but it is the next part that separates them for each different niche. You may also wonder why such a different approach compared to that of the COWpetiton blog from our eBook and the simple reason is TIME. We only had 30 days in that example to accomplish our goals and some of these above steps take a lot longer then 30 days to even get started.

Step 2: How are we going to get Traffic from those sources?

Those above 4 steps might seem really basic to you and the reason is “They Are”. Those are essentially all that we are going to focus on and if I did not really want to give you good information I could stop here but the fact is you need to go much deeper and drill down into each specific section to the “HOW”.

It is easy to say I am going to get traffic from subscribers, but if I truly do not understand or plan out how I am going to achieve that, then I may as well say I am going to pull them out of my butt.

So how do you figure out the “HOW”?

You need to clearly understand two things…

• 1. Who is your audience?
• 2. What resources do you have available?

For http://www.anaudlife.com, the target audience are people who are suffering with Rheumatoid Arthritis Symptoms or have a loved one who is suffering with it and are looking for help, answers and someone they can relate to. Audrey is not targeting “customers” at all right now and instead is looking to build relationships with her readers.

NOTE: This is an important point and I am not saying you can not monetize your blog right away but you need to be careful and not be in such a rush to make a quick buck. Often we want to start earning revenue so badly that we become “in your face” with our marketing message and completely forget about building a relationship with the reader. Now on the other end of this, their comes a time when you need to try to earn some money and do not be afraid to do it. You may have some of your readers send you hate mail but remember, you have mouths to feed and you are in this to generate revenue.

One of the strong points to the arthritis niche, and I do not want to sound bad here, is that there is no cure for this condition. Of course we pray for a cure everyday but right now there is not one and because of this, it is not a market that people do not come and go out of. Once you have arthritis, you have it for life. (Man that sounds bad to say, please do not take it that way). The point here is it can be tough to build a subscriber base if the niche is one time purchases (say a mattress or GPS device), it is not impossible but a lot harder.

As for the resources available, Audrey is in a very good position here as she is a stay at home mom, who has a husband (ME) that does this for a living. Now for those of you that are not in that boat, what you need to do is take a realistic view of your time and money situation and be honest with yourself as to how much time per day you can spend on this and how much of a monthly budget you can afford to invest in. You NEED to understand this from the beginning because it will influence the next steps dramatically.

IMPORTANT: I want to assure you that 5 years ago I was working a 8 hour day job, supporting a young family and trying to get this business started. I was living pay check to pay check and barely had any time during the day to focus on the business. It was small successes and victories that eventually lead to bigger and better things and if you are in that boat, please do not get discouraged. I understand your situation and I promise that you do not need loads of cash and tonnes of free time to get this started. What you need is a plan, commitment and dedication.

Once you clearly understand your audience and the resources you have available, the next step (which I will cover in the next post) is a continuation of the “HOW” step and we are going to list out exactly how we are going to reach our target audience with the resources we have available to get traffic from each “WHERE” source.

hmm say that three times fast!

So what are you thoughts on this post… does it make sense to you?

• Part 1 - Planning Your Promotion Strategy
• Part 2 - Understanting the How and Where of Your Promotion Strategy
• Part 3 - Planning the Subscriber Traffic Strategy
• Part 4 - Planning a Contest to Get the Buzz Going

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

If you are not sure what TrafficKahuna is, it is a system that provides extremely powerful tools for promoting your business online. If you want more targeted traffic, back links and to dominate the search engines — without maxing out your Visa card buying traffic or spending 10 hours a week doing everything by yourself — you will want to check this out.

We have a desk drawer stuffed full of success stories from TrafficKahuna customers (you can read them here http://www.traffickahuna.com/

When you consider that buying one link from an established site or blog can easily cost you $200 per
month, you will quickly realize that Traffic Kahuna is an absolute steal of a deal!

Give Traffic Kahuna a try for the next 30 days. I know you will be impressed with the results you get!

Click Here Now!

PS: Over the past few months, you have seen the quality of material I have been providing you here, I promise to not let you down with whats inside TrafficKahuna.

For example, I have found twitter to be very good for markets that are full of people that are online addicts, these include marketers, bloggers, programmers and gamers. The real power of Twitter comes from getting people that actually use it to follow you. Getting someone to create a twitter account and follow you is almost useless if they never actually visit the account.

So the first step is to plan out our strategy and this includes creating a goal and then planning out how we are going to achieve that.

Step 1: Set Our Goal

When doing a promotion campaign, you should set your goal as “traffic” not google rankings, links or subscribers. The reason for this is traffic is where the money is and rankings, links and subscribers are stepping stones to achieving that goal. We also want to create three goals… 6 months, 3 months and 1 month. You can plan out further then that if you want but I do not like to because the blog might not catch on.

This is not by business goal, it is my specific traffic goal for this specific blog. The fact is that not all sites and blogs are going to catch on and after 6 months you will know if you should continue to focus a lot of effort into this project or move on.

Remember you blog is a part of the bigger picture and is a stepping stone to achieving your financial goals. You do not want to digg your heels in and focus your energy on something that is not returning an investment and so after 6 months, re-evaluate the situation and either make plans to grow it more or move on to focus efforts elsewhere. At the minimum I will let a site run for 3 months and within that time will have a good idea about how well it will do but I have also had sites that sucked at first and suddenly 9 months later Google started ranking and sending traffic to it.

Our Traffic Goals:

• 6 Month: 600 Uniques a day
• 3 Month: 300 Uniques a day
• 1 Month: 100 Uniques a day

My Reasoning: I have found that on average doing standard promotion strategies that these numbers are about what we should expect from a niche specific site in the health industry. Whether you agree with me or not, I do not really care and when you set your goals remember they are your goals not someone elses. You do not want to go too high because your first initial few months are in need of momentum and a great way to give you momentum is by achieving realistic goals. You also do not want to under estimate too much because if you make it too easy on yourself you will get lazy.

Now here is the challenge and I know a few of you will say… “I told you so”

http://www.anaudlife.com is already averaging 100+ a day because of this case study and being mentioned on this blog. The challenge is I want to show exactly what we are doing and there is no way to hide the site from you but what we can do (using google analytics) is calculate the traffic from all other sources and get an estimate. The traffic being sent from JohnCow is also not niche targetted and so for the most part will disappear once the case study is over, so we want to dismiss this traffic up front.

IMPORTANT –> Do not be distracted by the fact that the results will not be exact due to the mentioning of the blog, look at the strategies and follow along and implement them yourself. Here is a twist on a popular saying for you that is something I truly believe…

Some people say the glass is half empty, others say half full, I say… why waste time over analyzing the darn thing, slam it down and enjoy it!

If you are going to sit here and over anlyze and pick apart different things, you are going to miss out. I encourage each of you to follow along and figure out how to make this work for you. Make the best of what you are given and enjoy it.

Also, for those of you that have read the eBook “How to Build a Business and Not Just a Blog” this is going to give you a different view because the goal of the COWpetition blog was to sell in 30 days and that limited us on what we could do with it. This one is different and will be a great compliment to the eBook.

Tomorrow I am going to show how I come up with the actions steps to achieve my goals.

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

So what is your feedback on this post?

• Part 1 - Planning Your Promotion Strategy
• Part 2 - Understanting the How and Where of Your Promotion Strategy
• Part 3 - Planning the Subscriber Traffic Strategy
• Part 4 - Planning a Contest to Get the Buzz Going

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

Have we ever sat back and thought about when the first ‘blog’ started?

Do we know much about the History of Blogging?

I love history (history channel is great) and so I felt the urge to do a little “History of Blogging” and see what I could find, that I already didn’t know.

Let’s go all the way back to 1992 to start.

• March 18^th 1992 – Windows 3.1 Was Released.

• May 25^th 1992 – Jay Leno becomes the new host of NBC’s Tonight Show after Johnny Carson retires. (Jay Leno’s last video taping of the Tonight Show will be May 29^th 2009.)

• September 12^th 1992 – Dr Mae Jemison becomes the first African-American woman to travel into space on the Space Shuttle Endeavour.

• Tim Berners-Lee begins to keep a list of all of the new websites as they hit the World Wide Web.

Let’s take a look at some things that happened in 1993 as well.

• April 30^th 1993 – The World Wide Web is Born at CERN.

• July 27^th 1993 – Windows NT 3.1 is the first version of Microsoft’s line of Windows NT OS that’s released to manufacturing.

• August 17^th 1993 – For the first time ever, the public is allowed into Buckingham Palace.

• November 11^th 1993 – Microsoft Releases Windows 3.11 for Workgroups to Manufacturing.

So, want to know what else happened in June of 1993? NCSA started a new “What’s New!” List of websites AND do we all remember Netscape? Well they began running the “What’s New!” List of sites.

Okay so now we are going to take a look into 1994.

• January 26^th 1994 – A Man Fires 2 Blank Shots at Prince Charles while in Sydney Australia.

• April 8^th 1994 – Lead singer of Nirvana, Kurt Cobain is found dead in his home in Seattle, Washington.

• December 15^th – The very first version of Netscape Navigator is released.

Do you know who Justin Hall is? Well he launched a website called “Justin’s Home Page”. The site had links to reviews of other sites and would later actually become Links from the Underground.

Let’s now skip ahead a few years and head into 1997. Let’s see a bit of what happened in ‘97.

• June 7^th 1997 – A user known as “_eci” publishes his code on Win 95 and Win NT which would later become WinNuke. Due to this distribution, Microsoft is forced to release a security patch.

• August 6^th 1997 – Microsoft buys $150 million share of financially troubled Apple.

• August 31^st 1997 - After a car accident that happened shorty after midnight in the Pont De L’Alma road tunnel in Paris, Diana, Princess of Wales was pronounced dead at 04:00.

• September 5^th 1997 – Mother Theresa passes away due to heart failure in Kolkata, India.

Have you ever heard of Frontier Software or Scripting News? In 1997 the company that Dave Winer heads, releases Radio Userland known as one of the very first blogging software tools. Also in 1997, SlashDot launches news for nerds and Jorn Barger introduced the term ‘weblog’ and blogging continued to develop.

Lets look into 1998.

• February 10^th 1998 – A college dropout becomes the first person convicted of a hate crime that was comitted in cyberspace.

• May 18^th 1998 – Microsoft has an antitrust case filed against them from The United States Department Of Justice and 20 U.S. States.

• June 25^th 1998 – Microsoft officially releases the first edition of Windows 98

What also happened was that the first list of blogsites we’re plublished on CamWorld by Cameron Barrett.

What about 1999:

• June 1^st 1999 – Napster Debuts

• June 21^st 1999 – Apple releases their first iBook (We gotta be honest, it was ugly!)

• July 22^nd 1999 – MSN’s first version is released by Microsoft.

• August 31^st – Apple releases the Power Macintosh G4

In the blogging world, it was announced by Peter Merholz that he would pronounce web blogs as ‘Wee-blog’. The first portal that was devoted to blogs began with about 50 listings by Brigitte Eaton. Hey do we remember Pitas? Some of us might, well it was launched as the first free ‘build your own blog’ web tool.

And last but not least in August of 1999 (We hope you all know this one) Pyra, releases blogger which still popularizes blogging with mainstream web users and went on to become the most popular (but certainly not the best) web based blogging tool to date.

So do you find this stuff interesting like I do?

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

One of the huge advantages of us having a well established blog (along with lots of business contacts) is we have been able to sponsor some pretty sweet contests that have not cost us a single penny. This however does not mean that if you are just starting out and have few (if any) contacts that you can not hold a successful contest. What it does mean however is you are going to have to work a little harder to get some buzz going for it and you may have to spend some of your own money on the prizes.

Over the next week or so I am going to put together a case study for promoting a new blog which includes how to hold a contest and we are going to lay out every step of the process here in a blog series so you can learn first hand how to do it. The blog I am going to use for this is a blog that my beautful wife of 12+ years just created at http://www.anaudlife.com

Since I first got into running a business online, my wife has had 0 interest in any part of it. She did not like computers, had no interest in running a business and had not a clue as to how to describe to others what it was I did. The only part that she had any interest in was spending the money that it generated

As a stay at home mother (raising our two daughters) she has recently started to show an interest in blogging and getting involved with some forums and places like FaceBook and about 2 months ago asked if she could have her own blog. After about 10 minutes of laughing (because I thought she was joking), when I could tell from the look on her face that at that moment she thought I was a jackass… I then said in disbelief…

“Are You Serous?”

Well, she was serious and so immediately it popped into my mind… “What a great opportunity for a case study for my readers!”

So the first thing I had her do was list the top 5 things she was passionate about and loved to research on the internet. Number 2 on her list (after shopping for clothes) was rheumatoid arthritis. You see my wife was diagnosed three years ago at the age of 30 with rheumatoid arthritis and in fact it had gotten so bad that she had to use a cane full time. Once she knew what the cause of the pain was, she immediately began researching and testing treatments and everything else related to this condition. She has since eliminated the need for a cane completely and has become very physically active (our dog cant even keep up with her anymore).

As soon I saw this on her list –> BINGO!

You see, having a niche that you are 100% passionate about is a niche you want to be in. You can write with passion, relate to your readers and best of all it encourages you to learn even more about the topic so you can have stuff to write about.

Over the past 4 weeks Audrey has started to piece together a blog that is pretty darn good and she has done it by herself…

She has wanted to learn how to do it and so alI I have done (other then a little graphics help from some of my office staff) is provided some direction. It is a definite learning curve for her (little things like how to write a title, researching keywords, using forums for ideas and so) but I am very proud of how well she has done so far.

She is now at the stage of starting the promotion for her blog and this is the part that I am going to get a little more involved in and this is also the part that I am going to completely share with all of you. You will see first hand what we are going to do and the first part of this is going to be planning out the promotion strategy and organizing a contest.

So, you are going to want to get your pen and paper ready (you will want to jot down ideas that pop in your head) and get ready for some fun learning. I also recommend, if you have not done so already, that you subscribe to our blog so you can keep up with us… we will also be putting this into an ebook form for all our readers after it is done.

PS - One of my good online buddies is putting together a wicked contest for you all that will be hosted here on JohnCow starting next week, so stay tuned!

So out of curiosity…

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

• Part 1 - Planning Your Promotion Strategy
• Part 2 - Understanting the How and Where of Your Promotion Strategy
• Part 3 - Planning the Subscriber Traffic Strategy
• Part 4 - Planning a Contest to Get the Buzz Going

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

There is a revolution going on right now in the network marketing world and the good news is, if you’ve tried it in the past and failed, then chances are you’ll make a better fist of it this time around.

Why?

Two words…internet marketing.

In fact, Renegade network marketer Ann Sieg and Site Build It’s Ken Evoy recently dubbed the new craze inter-network marketing. People who used to struggle to recruit even one prospect a month are now recruiting in the double figures simply by using the power of internet marketing to market themselves.

So why was network marketing such a tough business for most to make an impression on? Quite simply, the answer lies in the recruiting techniques taught to new recruits and the unconscious lies they were told before they joined and once they were in the business.

More than 90% of network marketers will dump their businesses within the first three months. When one analyzes how they were recruited and what they’re taught, it’s easy to see why. If you’re currently network marketing or have tried it in the past then see if any of these “lies” resonate with you:

• everyone is your prospect
• anyone can do this
• we’ll build your business for you
• it’s not really sales - we just share products
• well, you don’t have enough belief

That’s just a handful but the truth is, the short answer to each of the above is a resounding NO!

The first lie for example, is what has given network marketing the bad rap. Treating everyone as a prospect is unprofessional, untargeted and will will get you blacklisted by friends and family.

There is many a network marketer who has adopted this approach bearing the scars of rejection and banished to the MLM scrap heap.

The truth is, everyone is not a prospect simply because everyone is not looking for a business opportunity. And by using haphazard prospecting methods like this, rejection becomes a huge issue because people hate hearing no and if they hear it often enough within a short period, they’ll do the natural thing and bail out.

So what’s the answer?

Simple…putting your offer in front of a market hungry to hear it. And this is where the internet comes in.

Targeting your audience means you will have genuine home business seekers responding, people who actually want to hear what you have to say.

And the benefits…they will actively seek you out which means a huge reduction in rejection and best of all, with the drawing power of the internet, you won’t have to go chasing people down and harassing them anymore about a home business opportunity.

It’s part of the new attraction marketing model which frustrated network marketers are embracing in droves. Remember, before Ann Sieg released The Renegade Network Marketer, the majority of MLMers were flailing around struggling with old school offline methods.

Now, the playing field has been well and truly leveled.

Learn more at http://www.squidoo.com/networkmarketinglead

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

We have had almost 3000 people enter this giveaway!

The way the winners were selected is I exported the list of names for everyone that has downloaded the ebook and then listed them in order.

I then used the random number generator at…

http://www.mathgoodies.com

…and selected the winners. I only have the name and email of the winners and so I can only enter the name below. You will receive an email today if you are a winner.

AND THE WINNERS ARE…

• Grand Prize: - Dan
  - Flat screen and a bunch of other stuff
• 2nd prize: - Scott of Flower Mound Texas
  - iPod touch - Sponsored by Market Leverage (the best affiliate CPA network around)
• 3rd Prize: Alex Newell
  - 3 Months of trafficKahuna
• 4th prize: Erica
  - Flip Mino - Sponsored by Market Leverage (the best affiliate CPA network around)
• 5th prize: Kacey
  - $250 Amex Gift Card - Sponsored by Market Leverage (the best affiliate CPA network around)
• 6th prize: adibakri
  - Copy of Content Composer
• 7th prize: Rory Devlin
  - Copy of Video Post Robot
• 8th prize: Ron
  - 2 GB USB pen - Sponsored by Market Leverage (the best affiliate CPA network around) - and “JohnCow.com Fan Club. Charter member. ” t-shirt
• 9th prize: TJ
  -1970s Disco Party Mac Daddy Pimp Costume

I will post the full names and locations once they respond to the emails.

Congratulations to all the winners!

We also have another SUPER COOL Contest planned for next week, so stay tuned.

Want to also thank MarketLeverage for their generous donations! Please check them out… they are a fantastic CPA system!

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

At least allow me to settle your nerves.

There’s a few SEOs out there who look at testing data from real websites and I’m one of them. First, let me clear up some possible misconceptions of the PageRank update.

1) Google only updates the PageRank number on their toolbar for the public to see about four times a year.

2) When the Toolbar PageRank is updated, it is based on old data, often 10-45 days old from when the update hits. Look at it as your would a stock quote online. You see the “Stock Quote Delayed 20 Minutes” message … and it is the same with PageRank. You don’t see the actual value as that would give you an unfair advantage and Google doesn’t want that, so they “delay” as well, but it is “days or weeks” instead of “minutes”.

3) Google continually calculates PageRank and ranks sites based on their complex algorithm. However, these PageRank numbers are for Google’s eyes only. We never see them (see above).

4) Google often downgrades the visible PageRank for sites who typically sell PageRank (link brokers and their partners). However, the actual PageRank is not effected. So traffic levels stay the same and rankings, but revenue from selling links obviously takes a hit.

So what do we learn from the above? Well, we know the PageRank data when it updates is old and it is often inaccurate.

So with this recent update, I was quite shocked. Of the nearly 600 domains I track, one-third of them had a PageRank 3 or better. This is how they fared in the update:

Before: PR 5.4
After: PR 3.1

That’s a 40% drop. Ouch. And what is even more concerning is the level in which drops and increases happened. Many are saying the “bar has been raised”, meaning, there are more pages, thus, Google has to shift the grades in order to account for the influx of new pages. After all, they did this last year. The problem is, Google has FEWER pages indexed today than they did last year, so reason would be that couldn’t be the issue. But I dug a little deeper…

I had quite a few sites which have 20,000+ backlinks and listed as PR5 before the update get downgraded to a PR4, yet I had a few dozen sites who went from a PR3 to a PR4 with less than 500 backlinks. Now, honestly, how is that possible? So I dug deeper…

I tracked the sites back 10 weeks and analyzed the traffic and rankings. Virtually no significant change. I also looked at the sites who experienced an increase, and again, no significant change upward in traffic or rankings.

In discussing these findings with Jason Katzenback, he said, “Looks like PageRank is about as important as Alexa ranking.” Bingo.

If PageRank was a significant factor, you would have seen changes in the sites who had their PageRank taken up a point or down a point. It’s been trackable in the past. So why not now? Either PageRank is no longer a factor or Google is getting more aggressive in penalizing sites with their Toolbar PageRank.

I’m speaking on the Organic Panel at Search Engine Strategies next month in San Jose, and you can bet I’ll be asking a lot of “why” questions to the engineers from Google.

So, to wrap this up, if your PageRank went down, but your traffic didn’t, relax. Keep marketing your business and follow trusted advice. And if you’re ready for a real big step, uninstall your Google Toolbar and ignore that “green bar” fluctuation. You might be surprised how much more you get accomplished without the “PageRank Distraction”.

Read More on the last Google PageRank Update.

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved

Goals are a very quick and easy way to get a good picture of your conversion rates and understanding your conversion rates is critical for being successful.

The following is how to set up a basic goal for a double opt in mailing list.

Step 1: Click on “Analytics Settings” to ensure you are on the settings page.

Step 2: Click on “Edit” under the settings for the site you want to create the goal for.

Step 3: Scroll down to “Conversion Goals and Funnel” and click on “edit” for G1 (goal 1)


Step 4: Select the “On” radio button of “Active Goal”, keep the “Match Type” and “Head Match” (click the question mark if you want an explanation of the different types of matchtypes).

In the “Goal URL” just put the file name of the page. So if your url to your opt in page that the reader goes to once they have verified their subscription is…

www.yourdomain.com/thanksforconfirming/

…then simply enter /thanksforconfirming/ as the Goal URL. Then name the “Goal URL” and just leave the rest as default.

Step 5: Scroll down and in the “Define Funnel”, in step 1 enter the URL of the initial page that the user goes to when they initially opt in. Click on the “required step” check box and then click “Save Changes”.

Step 6: Once your goal is set up, you will want to let it run for at least 48 hours before you start looking at the info but I would recommend at least 2 weeks of allowing the goal to run, to get a real sample of your opt in conversion rate.

To check your “goals” (conversions), click on “Goals” and then “Overview”

OK then.. Here goes

So you link might look like this…

<a href=”http://www.abc.com/yourid#” onClick=”javascript: pageTracker._trackPageview(’/aff_event/abc_com’);”>

What you would then do is create a goal with your goal URL being…

/aff_event/abc_com

…and then your step 1 required step would be the URL of the actual presales page on your site/blog.

This will now track for you the percentage of people that visit your page and actually go to the affiliate product page.

SO what do you think.. you like this tip or what?

This is the last one in this Analytics series and I am thinking I am next going to get into creating effective presales material but please let me know your thoughts on this tip.

Part 1: Google Analytics - Installing
Part 2: Google Analytics - Keywords
Part 3: Google Analytics - Incoming Links
Part 4: Google Analytics - Outgoing traffic
Part 5: Google Analytics - Content
Part 6: Google Analytics - Tracking with JavaScript Events
Part 7: Google Analytics - Creating Goals

Click Here Now to Download “How to Build a Business Not Just a Blog” for FREE and Learn the Right Way to Make Money Online! - Copyright JohnCow.com - All Rights Reserved