Clear and Effective Communication When Talking to Customers
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In my last post, I talked about the importance of talking to your customers directly to get the most out of everything the internet has to offer you and your business. In this post, we’ll talk a little bit about how that can be done.
How do you do this?
We’ll get more into that in the practical parts later, but you’re going to need to customize your site and all of your other communications so that you are exactly what the potential customer is looking for. At its most basic level, you’re going to need to build many different microsites or landing pages with purpose-built content aimed at each of the targets that you’ve identified.
That gets us on the topic of how the design of those pages is another integral part of your communications strategy, but I’m getting ahead of myself again.
With regards to PR, while media coverage is still important, and can be very beneficial to some businesses, there are now better ways to get media coverage than simply by sending out a press release.
What if a reporter already has a full plate when you send your release out? What if there’s no interest in the subject just then? But two weeks later, something related to your subject hits the news, and he goes looking for more information to give his story a new angle, but he can’t find anything about you (And he forgot about the press release you sent out).
Instead, you could tell your story directly to interested people. They will then talk about you, leading the media to pick up on the story and cover it.
The crucial difference in PR campaigns, is that, for the first time in a very long time, public relations is actually public. Anyone can launch and run a successful PR campaign by knowing who to talk to, and how to go about it. Blogs, online news releases, and other kinds of web content will make it easy for your potential customers to find information about you, and opens up a dialogue for your buyers to communicate directly with you.
With a direct PR campaign, you should cultivate as many small relationships within your niche that you can. While these bloggers and media people may seem like small potatoes compared to some of the biggies out there, they are highly influential within your niche, which is where your customers are.
You need to remember that a large number of small marketing efforts can bring in just as much business as one big coup can.
You also can’t look at your PR campaign as something that exists separately from your marketing efforts. Online, the two are inextricably linked. PR and advertising are all different aspects of the same communications strategy, and there are a lot of communication efforts that will possess aspects of both. Again, throw out everything you thought you knew about how advertising and marketing campaign are planned. You’ll get lost in the details. Get the big picture down first, and then move methodically through the other steps.
In later posts we’ll go over what the new strategies and theories you need to look at when formulating your communications strategy, and in then I’ll show you how to do it yourself, through step-by-step instructions. Then I’ll tell you how to keep your site in tip-top shape once you’ve gone through all the trouble of setting it up properly. That includes testing, as well as the importance of fresh content and keeping your site relevant in fast-changing times.
And at the end of the process, you can start calling yourself a Trusted Expert.
of common merchant accounts. These types of small business owners perhaps headed into dilemmatic problems since they don’ … the small business owners to have a cheaper, affordable and easier way to accept the credit cardClear and Effective Communication When Talking to Customers– johncow.com 07/02/2009 In my last post, I talked about the importance of talking to your customers directly to get the most out of everything the internet has to offer you and your business. In this post, we’ll talk a little bit about how that can
This is so true.
You need to remember that a large number of small marketing efforts can bring in just as much business as one big coup can.
I admire your post.
Great post.
A large number of small efforts
is essentially bigger than small number
of large ones.
Just like targeting keywords, you never
go for the big ones, you just nail the
long tail.
Igor
and of course it is better when to customer speaks person which has mother tongue same as customer. usually it is much much better to understand
I agree that large number of small advertising efforts is the way to go. It’s a bit slower, a bit more tedious, but in the end the results are there, & best of all, it’s long term results.
yes, the very first impression is important other than the way you talk to them, try to tell them how your product benefit them but not telling them the benefit of the product.
Thanks for explanation, i never do and thinking about pr campaign, i will try it.
Media coverage is still important. With this way you can double your customers in a few days.
I’ve enjoyed the insight to your blog and always look forward to any info that can be gleaned from it. This one reminds me of an old adage, “it’s easier and more profitable to sell an inexpensive can of coke to many, then to sell expensive Lear Jets to the few”. Looking forward to the next post!
The front desk or front page or fist impression is very important to manage customer.So,this post is very good guideline to impress customer and sell them any kind of product.