Build a Mini Net in 2008
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Back a few years ago, there was an ebook released from Michael Campbell called Revenge of The Mini Net. You can actually get this for free at http://www.revengeofthemininet.com/rev/. The ebook is outdated from the perspective of it recommending using your own sites but after you read this post you will see how to take what he writes and use it effectively in 2008.
Essentially what a mini net does, is it creates almost a funnel system. You create a bunch of different pages and websites that all link together and the linking has a purpose (not just random links together) and that purpose is to focus in on one or two pages in particular. By doing this you…
- 1. Increased the link popularity to the important pages and boasted their search engine rankings
- 2. Helped direct your readers to the pages that make you money.
The system was incredibly powerful when it first came out BUT Google made changes.
One of the faults of this strategy was it taught creating your own network of sites and pages that you owned and by interlinking with a purpose, you essentially “faked” your pages link popularity and that is what gave it the search engine boost.
Well Google put a stop to that and started to implement filters and also started punishing people for doing this. They started looking at the IP addresses of sites to ensure all the links (or the majority) where not from the same IP, they started looking at the domain owner info and more.
Can we blame Google?
Of course not… they are a business that want to give quality to their customers and that means giving the best search results possilble.
Once Google did this, people started inventing ways to get around this. One well known marketer started preaching creating multiple businesses and registering domains under different businesses and…. well for the average joe, this was not a viable strategy.
It seemed as though there really was not an easy and low cost strategy to be able to implement this mini net strategy.
Then came the emergence of Social Networks.
Over the past 2 years, the internet has virtually exploded with new websites that are built with one purpose… for you to add content to them. The cool thing is a huge amount of these sites make the content that you added publicly available so the search engines can spider and index them. The even better part is these sites get HUGE amounts of traffic and as a result have a very large amount of authority in the eyes of the search engines.
And so it Begins!
Almost two years ago, we remember looking at these new social sites thinking to ourselves “how can we really take advantage of these sites?”
They were just exploding everywhere and there had to be a way to utilize them to our advantage.
So we started playing around and decided to do an experiment and the first thing we did was we picked a clickbank product we wanted to promote.
Next we created a presales page on our blog and then a bunch of pre sales articles that we would use on these sites.
We then made a list of 50 popular social sites that we were going to play with and test. What we looked for was that the site had a good alexa ranking, had lots of publicly available pages created by users in Googles index and allowed you to put links in your content or at least add links to the page.
Then (once again using our infamous dry erase board), we mapped out how we were going to use these sites… and it was drawing this out that it suddenly came to us.
THE MINI NET
At first i had everything just linking to the page we wanted to get higher rankings with but then it came to us:
Why are we only wanting to have one result in Google when we can dominate them ALL!!!
These sites had pages getting indexed and why not boost some of these with linking to them along with linking to our page. Our initial drawing was something like this:
Now that might seem confusing but it really is not. The circle in the center is our page we want to get rankings and traffic for. Then the first outer layer of sites where the social sites that we wanted to help get good rankings for our primary term, then the outer circles are the social sites that we used to link to both our page and the socal pages we wanted to boost. (any lights coming on ?)
Now remember, this was our first try at this. What we wanted to do with this experiment was…
- 1. Find out which sites rank well in Google?
- 2. Which sites sent the most traffic?
- 3. Did Google like it?
So we implemented our initial strategy and all we can say is we have not looked back since.
Cow Show Us A Real Network Example!
No!
Sorry guys but we have been in this game long enough to know two things…
- 1. People are lazy
- 2. People are lazy
If we laid out an example, a bunch of people would simply implement those exact same sites and not even try thinking for themselves.
This is not rocket science and what you want to do is…
- 1. List sites you want to use
- 2. List the sites that you will link to in order to help whem to also rank better in google
- 3. Map out your plan
- 4. Join the communites and see how others are using them, become part of the communities and add your content.
- 5. Track the results… seeing which sites rank well, which ones do not, which ones send traffic and which ones don’t. Modify your mapped out plan and repeat.
By following this we PROMISE you will start to dominate the search engines like you will not believe.
Question –> Are you already using this type of strategy or is this a new way of thinkng for you 
John Cow dot ComBuild a Mini Net in 2008Posted: 11 Jul 2008 07:36 AM CDT
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There’s something about hand tools isn’t there? Especially old ones. Just ask Monty Don. Reason I’m thinking about it is I noticed my hand fork was getting a bit rusty so decided to paint it red to look like thesecool retroones.
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The closest I came was organic cotton/spandex mix that was almost $20/yard and with no guarantee that the bathing suit would hold it’s shape. Ugh! So against every fiber in my body I finally settled on aTie-dye
Hell this makes sense.
You could connect squidoo, hubpages, wordpress, blogger, digg, Your own main site to a mini-net.
Thanx for the inspiration dude.
Hong Kongs last blog post..Mandarin or Cantonese?
Seems like a great strategy… what kind of time frame did you use before you started to confirm that this strategy worked for you. Week, Month, Year, etc. I know you wont share too many details, but I guess your measurement process could help.
these sites react quick.. some will show up in google that day… some will take a while. After 2 weeks you will know.
Make sure to also go after terms that are long tail.
And if please do not use the name for your comments you have been using or i will just delete your comments… you can see i already changed it and removed the link.
I loved that book, and Andy Williams’ similar ebook on using the same principles on a single site.
I’ve done this myself, but on a limited scale, and I haven’t ‘gotten around’ to doing the tracking I need to do to really get the information I need to make it better. I really need to get that done.
Dane Morgans last blog post..Are They Forgotten?
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Thanks for the link to the ebook and the explanation. This is new to me, and a bit confusing, as I’m new to affiliate marketing (I’ve only just added some ML ads to my blog! :p) – hopefully I’ll understand better once I’ve read the ebook!
I agree with you cow, most people are lazy, they want to get the best results without any efforts, but growing a business online not just a blog
is very tough when there is no money involved, I don`t doubt it`s not possible without any money, but can be tougher than swimming 20 hours per day. 
Bro Alexs last blog post..How To Effectively Use Digg Shouting Feature
OK i;m lazy
DOes anyone has a big list with these sites
vaseas last blog post..Sole F83 Treadmill review
Sometimes its not so much that folks are lazy as it is that they are just uninformed and don’t know where or how to get started. This is certainly the case with me. I’ve got this list you seek, but am only talking baby steps in putting it to use. I am told that by implementing social marketing incorrectly you can be banned by some of these vehicles. I’m not lazy, I’m slow because I am unsure at what I am doing.
Here’s a link for the unsure: http://www.voltier.com/SMMlist.php
Well thoughtout steps will get results, but you still have to do something.
I’ve been using this for a while now, but instead of linking to the “Orange” sites, I just link to the site I want to get the backlinks for.
Germzs last blog post..Comment Kahuna is a useful little tool.
Absolutely agreed. About a year back I used to be one of those lazy ones. But what you’ve mentioned here in this post is 111% True!
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Do you have any recommendations for how to track this?
Also…in my browser (not sure if this is deliberate)…but the 250×250 ad in the posts is no longer at the top….it still floats right but it’s under the content now. I’m still using the old version of FireFox.
We use a combination of tools but Google Analytics can tell you lots of info.
I know that you can use GA on your own pages…but are you not tracking traffic from one Web 2.0 page to another? What about ones that you can’t run javascript on?
This is a great strategy and one that Craig Beckta has written about in ‘The Secret Affiliate Code’.
Since I only started building my network this year. I never heard of this ebook but I have been doing this strategy for months now.
I totally agree that many, well most people are lazy. Always complain that things don’t work. When they never tried.
I already started my network almost 3 months ago , and things are starting to look good , the book isn’t available anymore btw.
jack7s last blog post..The Incredible Hulk , how incredible is he?
http://www.revengeofthemininet.com/rev/
I downloaded revenge of the mininet some time ago. Howies conversation domination technique is also based upon this idea.
It’s a great way to dominate the search engines and highly recommand it
Edwins last blog post..Blogging On Fire – Tools To Get In High Gear
thank you
Yep it works. Nope, not showing any examples either.
Jack Humphreys last blog post..Instant Slide Up: Definite improvement in ABB downloads…
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Bowing down to the real deal of johncow. But starting up one or two sites is easy, what if you are starting up 10x more? It will be exhaustive for one man to do it all, not? All the contents that need to be added…
kleninggans last blog post..Bankroll And You
Building 10 sites and constantly maintianing them to see which ones become profitable can be a huge task and take a few months for one person not matter what strategies you use.
Yes master.
As always, you bring such awesome information. I’ve slowly been adding articles and hadn’t even thought of cross linking stuff.
[...] Build a mini-net in 2008 (John Cow) – Interesting article on how to use other websites that allow you to post content to help market your own. [...]
Great post. Believe this strategy will definitely help in ‘milking’ the social networking sites! Tried this before? Definitely NO! Aim to take a deeper look with the mind of mapping out my own plan.
Thanks so much for the post.
Chadrack
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