Bing + Yahoo is it Enough to Make Google Look Twice?
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Well, the announcement is official, as of this morning. Microsoft and Yahoo have come to an agreement, which will integrate their search and advertising channels. From the early buzz that is being heard, it seems that Yahoo SEO Carol Bartz didn’t get the upfront payout she was looking for, but they will share ad revenue, and Microsoft will pay Yahoo a traffic acquisition fee. The deal, while finalized between the two companies, still needs to be approved by regulators.
By Bing and Yahoo combining forces, it now gives them 28.1% of the search market, while Google holds strong at 65%. But is it enough to make Google look twice. By your comments yesterday, it seems that there is more and more traffic being driven by Bing.
After doing a little bit more digging after I wrote the post about Bing yesterday, I began to realize that this Google/Microsoft thing went a lot further than just search engines. And it’s not all Microsoft trying to push at Google’s total world domination in search and PPC ads, either.
Remember, Microsoft’s got a little total world domination of their own going on in other areas, and Google’s got some products of their own to try and worm their way into those markets. In fact, Google and Microsoft both have products in so many categories it’s astounding. Why we haven’t noticed before is because one is usually far and away better than the other. Whether it’s Google or Microsoft that’s better just depends on what category we’re talking about.
A lot of you commented yesterday that Bing putting some pressure on Google was a good thing, that a little competition might knock Google out of their complacency and start trying to please their customers a bit more. So could Google do the same thing to Microsoft? Google’s got an OS, Chrome in the works, but without Microsoft’s distribution channels, how will it get a foothold in the category?
The Chrome web browser hasn’t exactly taken off gangbusters since it was introduced in 2008, getting about 2% of the market compared with the 66% that Explorer has.
So in search, Google is Goliath and Microsoft is David, but in OS and browsers, Microsoft is Goliath and then Google is David. Whatever their positions, the back-and-forthing competition should prove to be interesting, and hopefully good for the consumer (meaning us).
And, on an interesting last note, if you want to compare Bing and Google directly, check out http://www.bing-vs-google.com Just put in your keyword of choice, and you can compare the search results.
I actually prefer Chrome to Firefox, though I’m probably one of the few. I think the display is cleaner, and a lot more organized. Which do you prefer?
My biggest beef with firefox right now is i think it is to weighed down… it seems to crash a lot more now.
Chrome messes up too much CSS for my liking, but it’s a nice browser. The plugins are what really sell me on FF.
I don’t even think that both Bing and Yahoo can take on Google. it is just too far along in the game and it will be hard to get people to switch over to another search engine especially since they have been using it for so long.
@Donny Gamble- People said the same thing about MySpace- and now look at Facebook and Twitter! Anything’s possible…
ohh good point.
I think Google is a little worried as evidenced in their comments to fight this based on anti-monopoly las. I personally think that Google will still dominate no matter what.
I don’t think anyone can take on Google, but I do feel like Microsoft/Bing/Yahoo could erode some of Google’s market share. I have notice more traffic from Bing than from Google the past few weeks and think they finally got a decent name. I’m sorry, but Live and MSN, are horrible names.
The Unbearable Likeness of Bing: I’m not sure how Bing can expect to catch up to Google, even with the boost from Yahoo! when they don’t offer anything different or beyond what Google already does… *minus* such things as AdSense or Gmail.
It is going to be a LONG uphill climb if Microsoft intends to put the fear into Google.
it really comes down to search… will people type in google.com or bing.com
I know personally i will most likely stay typing in google… but you never know.
[...] Bing + Yahoo is it Enough to Make Google Look Twice? – 1 day ago Well, the announcement is official, as of this morning. Microsoft and Yahoo have come to an agreement, which will integrate their search and advertising channels. From the early buzz that is being heard, it seems that Yahoo SEO Carol Bartz… Topics: Bing, Google, Microsoft [...]
sure they will search google. Google will grew up to be a biggest search services.
Yeah, me too, I’d like to know more about SEO stuffs and other related terms to it.
I dont think anything will unsettle Google at the moment, It is almost like someone trying to take over ebay.com.
I mean can you picture yourself saying “just Bing it” [just google it]
When a company adds new words to the english language, I would say they are far from being topped anytime soon.
I think if you look back through the last few years, the purchases that they have made and the way they push other things nowadays. That Google will have been expecting to take on the might that is Microsoft at some point.
There are not many other companies that have the resources to have a chance at taking away anything from Gooogle and combined with Yahoo, well I guess we will have to see.
I think it will be interesting to see what the next year or so brings us. Personally I would like to see someone taking it to Google. Then maybe, just maybe they will start listening to their users instead of trying to rule the roost with the domineering attitude that it does at the moment. “Do it our way or you are gone”.
I think anyone who wants to slay the dragon(google) would have to do it quietly. Microsoft/Bing has been too vocal about their attempts to do this. Think about war, how do you best win a war? you sneak up on the enemy and surprise them. By the time they know your there, its pretty much too late to plan evasive maneuvers.
Think about Wal-Mart for a minute. They are shaking in their boots at this point cause they have a serious competitor, and they didn’t find out about that competitor until they had already stolen a serious amount of market share.Thats how ya do it. You don’t announce your gonna beat up the competition, you surprise them.
I honestly can’t see how Bing will ever knock off the big ‘ol Google, they’re just to entrenched in everyone’s vocabulary now.
However, I must say I’m surprised at how much traffic from Bing is suddenly appearing in my logs!
You just never know…
Hey JOhn,
Chew on this cud: can the action of searching on the joint Google+Bing site (your blog) be called goobing?
I tried it out, and was astonished at the differences. I expected more conformity.
Yahoo and Bing don’t be over confident because 90% of traffic came from Google and Yahoo and bing give me only 5% of the traffic.
Seems like Google gonna look on the stocks once again…
There might be a big chances of bing+yahoo..
Like many of the previous posters, I cannot forsee that anyone, let alone MS and Yahoo!, will supplant Google as the big dog on the block. When a brand becomes so ingrained in our culture that the brand’s name, eg Kleenex, Band-Aid, Coke, Google, become the word used to identify the product in general, it becomes nearly impossible to over-take. However, if anyone has the deep pockets to try, it is certainly Bill Gates. I’ll keep my money on Google.
At the moment I don’t think Google has anything to worry about. And I’m sure there’s still plenty of people who have not heard about the merge. In time, when Bing releases more tools and features, Google will have to watch its back.