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This post is part of the guest blogger experiment.

The following is a guest post by cooliojones, the owner of My New Hustle | Make Money Online, a blog that chronicles conventional and unconventional methods of making money on the internet and in the ‘real world.’

Guest blogging. Commenting. Link exchanges.

There are so many ways to get your name out there these days, but yet only a select few will maximize their resources to join the growing list of A-List bloggers. Although it’s a tragedy – and more opportunity for those who seek it out – this isn’t the topic of my article for today.

Even before you get to the point of advertising your site and your brand, you need to have something worth advertising. You need to learn how to “milk your own cow,” so to speak.

What exactly is milking your own cow? More than anything, you have to get your ‘weight up’ before you go mooing at the neighbor’s door asking them to buy some of your cookies. Everyone knows that ‘content is king,’ but hardly anyone stresses the importance of quantity. When someone goes to your site, how many quality articles do they see? Is your archives more than just a few months old? If not, do you have a month or two filled to the brim with things that a visitor can spend time browsing through?

If you build it, they may come, but how long will they stay? You’ve got the right idea to publicize your blog the Malcolm X way – ‘By any means necessary” – but if I arrive at the pasture and only see a few cows, I’ll assume that the owner doesn’t care about his herd. Here are 7 reasons why quantity is 2nd only to content when building your site:

  1. I need something to do while I’m at your site, and if you only have a few choices in your blog ‘vending machine,’ I’m leaving for greener pastures.
  2. Having numerous posts makes your site seem like a fully grown Bessie, and not a malnourished calf, even if your posts are nothing more than unorganized cow dung (but people will see through your dung so make sure your posts are quality).
  3. Readers can get a sense of the type of posting schedule you have with a ‘full’ blog. Do you post weekly, daily, or multiple times per day? What time do you usually post? This gives your readers something to look forward to.
  4. Having more posts allows you to take part in more money making opportunities. A lot of programs, such as PayPerPost will not allow you to join unless you have a certain number of posts in your blog.
  5. You can give back. There’s strength in numbers, and having more posts gives you more topics to choose from, thus more ways you can add to other blogs in terms of experience and knowledge. In comments, you can pull from your writing reservoir and support another author – or debate their point-of-view – while simultaneously adding a link to one of your articles for reference.
  6. More posts gives the search engines more work to do. The more work they do indexing your site, the more likely you will appear in the search results for keywords related to your main topic. A higher place in the listing means more visitors, and more visitors means more money.
  7. Establish your authority and assert your knowledge with quantity. Most people simply will not trust your experience if you have few posts for proof.
  8. It just makes sense.  AdSense that is!   Having more posts gives you more chances to make money off of your work, using any or all of the various advertising networks.  Who doesn’t want more moo-la!

A cow with reinforcements stands a much better chance of living than a naked cow. Make sure your cow is fully milked before you leave your pasture, and you’ll enjoy more days grazing in the land of milk and honey.

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