8 Questions You Must Ask Yourself About The New FTC Guidelines
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With the new guidelines from the FTC that came into effect on December 1st, a lot of people are wondering if their site is compliant. In my previous post on the new FTC regulations, I gave some general examples and definitions but now I want to help you take action. I’ve put together some questions that you need to ask yourself in regards to all your websites (it does not matter if it is a personal blog or commercial storefront).
While I recommend that you go check out the actual information from the FTC itself at http://www.ftc.gov/opa/2009/10/endortest.shtm (warning, it’s a boring read but it’s always good to go straight to the source), the following checklist should help considerably…. but remember we are not lawyers and are not offering legal advice, this is simply a guideline to consider.
Continue reading 8 Questions You Must Ask Yourself About The New FTC Guidelines
(I ended up ending this three part series with the last post as a guest post on Yaro’s http://www.entrepreneurs-journey.com/)
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I read the whole PDF provided by FTC. It is really boring and not actually complete. Its not even clear. It does provide some (actually many) examples which is great. But after reading it I was more confused than before.
I have also heard Cleland interview (I am not sure if the name is correct) which was interview of a FTC representative (something like that). The FTC guy sounded more confused.
Anyways I hope the article by Yaro clear my doubts and lift my confusions.
Hmmmm….looks like me has some work to do. I’ve only got 1 affiliate marketing site so I better go check it out (not that its ranking well yet, but will be soon with that kickass Web2Mayhem!).
thanks for taking the time to share this information-more government intervention?
What should we do as bloggers? I am new to blogging and can use all the help i can get. Information marketers regarding the new FTC revised guidelines on testimonials and endorsements in the USA. I guess we will be seeing another regulation change over the coming years.
“If you’ve already been operating from an honest position, then these new FTC guidelines shouldn’t affect you too much.”
I agree.
Hope the new FTC Guidelines would help reduce dishonesty in advertising online.
Thanks Jason for your useful post.
Jose
Thanks for the update
As I understand it, this means that you cannot hire a writer to write product reviews unless you say the review was paid for. And, you should not ask a writer to concoct fake testimonials.
Writers aren’t lawyers, either, and they are not current with FTC regulations.
I still see many requests for such work on sites that match writers with buyers.
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