2009 Planning Guide - My Gift To You!5 Easy Steps to Successfully Impersonate an Internet Celebrity
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This post is guest blogged by Gyutae Park of Winning the Web, host of the Craziest Internet Marketing Contest You’ve Ever Seen. There are over $7,695 in free cash and prizes so don’t miss out!
If you’re an avid John Cow reader, you probably know where this blog comes from. In fact, it’s hard to argue against the fact that John Cow is nothing but an impersonating copy cow! Although John Cow started off by mimicking the actions of money blogger John Chow, he has risen to fame and has made a name for himself.
So how did he do it? How can a copycat receive so much exposure and be so successful when he doesn’t even use his own ideas?
I’ve analyzed John Cow’s journey to blogging popularity and have found some key factors for his fame. Even an impersonator can shine in the spot light when given the right opportunity.
Below are the 5 key steps to find success impersonating an Internet celebrity
1. Find a common bond
First of all, you need a reason to be an impersonator. Obviously you are infatuated with a person enough to try to be like them. What attracts you to this Internet celebrity? Find a common bond and stick with it. John Chow blogs about making money online. John Cow was interested in the same topic, used the status of an Internet celebrity, put his own spin on the matter, and gained popularity for it. It all starts with the common bond.
2. Create a unique character
Now it’s time to create a unique character. This is the prime time to use parody and humor to connect with readers. People are going to call you out and dismiss you as another copy cat if you’re not creative enough to do things differently. For example, John Cow took on a cow theme and based his whole blog around it. He effectively used wordplay to make his blog humorous and funny. “Milking the Internet” and “Make mooooney online” are great slogans that go well with his theme. If you’re clever, your parody and impersonation will be well received. If it’s lame, you can be sure no one will care to notice.
For another great example, check out Tom Cruise’s stunt double, Tom Crooze.
3. Find holes of opportunity
As you may know, John Chow was penalized in the Google search results for many of the most important keywords because of his involvement in link schemes. In fact, Chow didn’t even come up for his own name “john chow”. So what did the cow do? He optimized his site for the keyword and now ranks #1 for “john chow”, receiving traffic for everyone searching for John Chow. Visitors are in for quite a surprise.
Find opportunities like this to capitalize on your impersonation. What isn’t your Internet celebrity doing that you can move in on? Anything you can improve? Find it and make bank.
4. Leverage the original audience
As you advertise your impersonation blog or site, remember that your target audience is the audience of your Internet celebrity. Anyone who doesn’t know who John Chow is will probably think John Cow is some psycho who drinks too much milk and vodka. Buy paid reviews and advertisements, comment on the the celebrity’s blog, and always associate yourself with the source. Without the Intenet celebrity, an impersonator is nothing.
5. Get the support of the source
This might not always be possible, but it’s a huge benefit to get the support of the source. John Chow loved what John Cow was doing and gave him numerous plugs and links. Without the help, John Cow would probably be bound for failure. A simple connection can be extremely powerful. Reach out to the Internet celebrity, send gifts, and try to gain his or her attention. Impersonation will be much easier.
So there you have it. 5 easy steps to find success by impersonating an Internet celebrity. If you didn’t think it’s possible, just look at John Cow.
If you like this post, you can read more like it over at Winning the Web.
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Impersonating works only upto a certain extent. It might just help you get a few extra traffic. But the real thing is having your own style, your own voice that will make your blog interesting. And Johncow has done a killer job with his mooos and milks!
jimsvarkey’s last blog post..Stand out from the crowd with a professional website design and online promotions
true indeed I plan on copying a copycat do you think that’s a good idea I will get all the copiers traffic and the copycat now that’s a great idea
thegeekboys’s last blog post..run your car on water
This is possibly the best post I’ve read today. Keep up the good work and don’t let us down
-Mike
Mike Huang’s last blog post..Are You A Sniper Blogger Or A Gattling Gun Blogger?
And don’t forget to exercise your good marketing skills
–blog for dream–
AhTim’s last blog post..The Fastest Way to Defrag Your Hard Disk
It’s amazing. I’m one of the guys who reach this website thinking it was John Chow’s… I’ve read John Chow’s blog some months ago and last week was browsing the net again and stoped here. I didn’t even read the “milking the internet” and tought the blog just had some new images. So I subscribed the Feed and keep reading it. Just now by reading this post I notice I was wrong… well I had the feeling the “Cow” was missing a “h” but as I’m portuguese didn’t play much attention to that. Now I just laughing to myself!!!! Great work
EPape’s last blog post..Interessante, apelativo e simples
Gytuae, awesome post. Off to make my JohnBull.com blog, or is that taken?
Think Like An SOB’s last blog post..Landing Pages. What Else Is New?
very interesting post! The main key to sucess to your sucess was to your relationship with John Chow. It was a positive relationship not negitive.
Brad’s last blog post..Adwords and ClickBank Profits! *proof*
@EPape - you are kidding right?
Think Like An SOB’s last blog post..Landing Pages. What Else Is New?
The whole post mirrors of how to become THE DREAD PIRATE ROBERTS.
GeologyJoe’s last blog post..GeoEngineeing. Solution or Risk?
Cool post Gyutae….you forgot one thing though and that is always try to overtake the master. The student shall someday become the teacher, at least if he doesn’t drink too much vodka and milk.
Bill’s last blog post..Why John Chow is Bad for Blogging
I had an argument with a friend via IM. I was discussing the latest John Cow post and he was responding with quotes from another post it seems. It turns out he was reading John Chow’s latest post, while I was reading John Cow’s. We had a heated argument too, then felt silly because we weren’t really on the same page. Literally. XD
evilwoobie’s last blog post..The Woobie Game: How To Play with a Player
Great article, a lot of people (myself included) try to imitate the best. But there is a right way, and a wrong way to do this. Thanks for outlining some great steps to take in order to be a successful mirror
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nice Blog dude! I think you are doing great and would you teach me a thing or two about blogging? Iaaoemails@gmail.com! Love your site! Always reading your content.
Only from John Cow will you find a post like this one. Well done XD
Crystal’s last blog post..Blogging Money & Traffic - My Experience Part 2
I think it’s pretty sad if you have to impersonate others to get people to like you, visit your blog or what ever.
Fair enough, it may work but I think it’s better to be liked for being you.
Funked’s last blog post..Make Money Blogging Thoughts