So here’s an interesting concept: Is Twitter more effective than RSS subscribers for your branding? We believe the answer is yes. Twitter is a quick and easy ‘hack’ to get your name out there. While you still get your opinion through to people, it doesn’t require the reader to go through a ton of posts on your blog, it’ll only take them 2 seconds to read your 140 characters on a twitter notification. Twitter is instant delivery and very dynamic. All you need to do is make sure that your short twitter blurb is catchy enough for someone to go and read your post, same as it is with the headlines of your blog posts. Ever messed up a headline, published your post, only to have to go into feedburner and resync your feed, hoping nobody has pulled the feed yet so they won’t notice your crappy headline? With Twitter you can instantly retweet yourself with a better line without any hassle.
Following someone on twitter is very simple, you click follow and you’re done, while with RSS you often have to go through 2 or 3 more steps, like picking your reader of choice, confirming your subscription, verification etc. Like we said, its way more dynamic. Our twitter client of choice would be Twhirl, it works on everything, running on Adobe’s AIR platform, and it is constantly getting improved with new features.
The following doesn’t really have an relevance to the comparison of Twitter Vs RSS, but it show that Twitter is definitely something you should be using as a tool to market yourself in the blogosphere.
Using Twitter the right way will generate some great traffic to your site. Here’s an example: Jason Calacanis has a huge following on twitter (no idea why, he seems to have a 99:1 Mahalo spam:interesting stuff ratio) and whenever he links somewhere, there are 20,000 potential new visitors involved. BeBizzy posted about Calacanis and the power of Twitter, Jason then picked up on it (probably has Google Alerts on his name, hi Jason!) and sent out one twitter message, linking back to the article. We went right in and left a first comment. We instantly received 40 visitors from BeBizzy, so we’re pretty sure BeBizzy must have received at least 400 visitors in a matter of minutes.
Twitter has gone mainstream, and not having a twitter account these days is like not having an email address! You can follow us at http://www.twitter.com/johncow, and for the latest updates, check our sidebar widget. We use twitter to announce stuff like when we’re going on live video stream again and such, so you can schedule your lunch breaks around our broadcasting time 
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